1. Wordtracker: a Must for any
Search Engine Optimization
Project

2. While many factors influence the
rankings of a web site, any search
engine optimization effort isn’t
worth even a second of your time
without one and single unknown:
relevant and competitive
keywords.

3. Let’s examine an example: a local
moving company decided to
optimize its website. It knows (or
assumes thatit does) that the most
popular keywords for their type of
business are “movers” and
“moving”. At a first glance,looks
like everything’s fine: the keywords
seem to be relevant, and should
produce good results. However,
there are two mistakes made here.

4. The first one is
Keyword Relevancy.
What’s the use for our local
moving company of people that
are looking for “movers” or
“moving” in Denver, CO, Boston,
MA or New York, NY, if they are
located and offering services in
and around San Francisco only?

5. Another mistake is
Keyword Effectiveness.
It’ll take much more time and effort to get top
rankings for such popular and competitive
general keywords as “moving” and “movers”
than to get same results for something more
specific and relevant, such as “movers San
Francisco” or “moving San Francisco”. Not only
are these keywords more likely to convert
visitors to buyers, but also it’s a much easier and
less time-consuming task.

6. If the world we live in consists of
atoms, the smallest and most
important particles in search
engine optimization world are
keywords. In fact, there’s
nothing complicated about
them, if one remembers three
things about keywords:

7. Relevancy,
Effectiveness
and
Wordtracker

8. Wordtracker.com is an UK based
company that offers an
irreplaceable search engine
marketing service tool:keyword
research and analysis. It helps to
find and pick keywords that are
both relevant and competitive..

9. Relevant means that the keywords are
related to your website, and that these
are the words people are typing in
Google, Yahoo or MSN in order to find
your kind of business.

10. Another important factor in
determining a “good” keyword is
its effectiveness.

11. Let’s say we have a keyword
“movers” which has a record of
appearing in Google searchlist for
1009 times; there are 15400000
different web pages competing
for this keyword.

12. This means that this keyword’s
effectiveness index is
1009/15400000=0.066. This index
shows that the keyword is far too
competitive and you’ll probably end
up somewhere in the middle of
Google’s search results if you try to
optimize your webpage for this
particular keyword.

13. A rule of thumb is to find keywords
that are quite popular and at the
same time have fewer webpages
competing for them. A good keyword
is considered to have an
effectiveness index of over 100,
although anything in between 10 and
100 can be targeted as well.

14. Needless to say, without having
the right keywords that are both
relevant and competitive it’s
impossible tosucceedin any
search engine optimization
campaign.

15. Without knowing your niche
words, you’ll probably end up
competing against web sites with
thousands of inbound links
optimized by search engine
optimization gurus and will belost
in millions of search results – no
one will even ever find out you
exist.

16. On the other hand, all it takes to
get your web traffic from 0 to
couple of hundreds a day might
be something as simple and cost-
effective as Wordtracker.

17. Please visit:
http://homebusinessinternetmarketingplan.info/form.ph
p?id=241084
for more info