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Must Have Online Sales Features for E-commerceWebsite
 Having a search box positioned well, will
allow your visitors to quickly search for the
product that they are looking for.
 By displaying featured products on home page on
the side columns of website will inform visitors of
top selling products, sales offers
 Allow users to enter their email address to
stay up to date with offers and
promotions, having this feature will build
mailing list to use in marketing campaigns
 Having a good zoom feature for your product images, is always a plus
point online, as it allows visitors to see the minute details of products
 Have clear categories on your site to list your products into, and have
your categories displayed somewhere easy to access, e.g. across the top
or on the side columns
 Navigation is extremely important on an e-commence site, users should
be able to easily access various sections of the site, along with a quick
link back to the shopping cart
 Choosing the perfect payment gateway solution for you site will give
assurance and peace of mind to your visitors.Choose a merchant account
that your visitors are comfortable with
 Mini-product basket always available
 Use mini-baskets that update in real time as
products are added, make sure they are
available throughout the entire shopping
process.
 Displays payment options
 Whatever payment options you provide, let the
visitor know what they are long before they add
their first product to the cart
 Display clear Privacy Policy link in footer
 When buyers see a good return policy they
will have more assurance and peace of mind if
ever something was to go wrong they can
easily return their product. A good policy
generally increases sales, as customers feel
more safer to buy.
 Give the option for customers to register on your site, so when they do
return they don’t need to enter all their billing and payment details in
again, giving them the flexibility to quickly check out
 Make good use of graphics banners and
images on the site, to attract visitors, also
display your sales promotions, offers in
attractive banners on the site for users to
click on to
 Always inform how your going to be
delivering your products to the customers,
along with clear time scales, so that your
customers know when to expect the delivery
 This section on the site where you can keep
your visitors informed of new
products, events, and other news related to
your online business. Using a blogging
platform or a module does this job perfectly
 Let customers know that your available on networking
sites, by having Social Media Logos on your site, some
companies use networking sites as their customer support
systems, interacting with their customers for enquires
related to their orders. On the other hand some online
retailers are only available to contact via networking
platforms. Having a good social media presence will boost
your online presence and brand.
 Refer to friends and save
 Send to friends
 Email products
 Email products to friends
 Online trust symbols
 Online trust symbols
 Multiple contact options
 Phone
 Fax
 Email
 Form
 Chat
 Customer feedback
 Easy to Find
 Street Map
 Multiple points of contact
 Customer service,Technical Support, Inquiries, General Info, Job
Application, Billing, ManagementTeam
 Hours of operation
 Final Call to action

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Must Have Features for E Commerce Websites Selling Online Products

  • 1. Must Have Online Sales Features for E-commerceWebsite
  • 2.  Having a search box positioned well, will allow your visitors to quickly search for the product that they are looking for.
  • 3.  By displaying featured products on home page on the side columns of website will inform visitors of top selling products, sales offers
  • 4.
  • 5.
  • 6.  Allow users to enter their email address to stay up to date with offers and promotions, having this feature will build mailing list to use in marketing campaigns
  • 7.  Having a good zoom feature for your product images, is always a plus point online, as it allows visitors to see the minute details of products
  • 8.  Have clear categories on your site to list your products into, and have your categories displayed somewhere easy to access, e.g. across the top or on the side columns
  • 9.  Navigation is extremely important on an e-commence site, users should be able to easily access various sections of the site, along with a quick link back to the shopping cart
  • 10.
  • 11.
  • 12.
  • 13.  Choosing the perfect payment gateway solution for you site will give assurance and peace of mind to your visitors.Choose a merchant account that your visitors are comfortable with
  • 14.  Mini-product basket always available  Use mini-baskets that update in real time as products are added, make sure they are available throughout the entire shopping process.  Displays payment options  Whatever payment options you provide, let the visitor know what they are long before they add their first product to the cart
  • 15.  Display clear Privacy Policy link in footer
  • 16.  When buyers see a good return policy they will have more assurance and peace of mind if ever something was to go wrong they can easily return their product. A good policy generally increases sales, as customers feel more safer to buy.
  • 17.  Give the option for customers to register on your site, so when they do return they don’t need to enter all their billing and payment details in again, giving them the flexibility to quickly check out
  • 18.  Make good use of graphics banners and images on the site, to attract visitors, also display your sales promotions, offers in attractive banners on the site for users to click on to
  • 19.  Always inform how your going to be delivering your products to the customers, along with clear time scales, so that your customers know when to expect the delivery
  • 20.  This section on the site where you can keep your visitors informed of new products, events, and other news related to your online business. Using a blogging platform or a module does this job perfectly
  • 21.  Let customers know that your available on networking sites, by having Social Media Logos on your site, some companies use networking sites as their customer support systems, interacting with their customers for enquires related to their orders. On the other hand some online retailers are only available to contact via networking platforms. Having a good social media presence will boost your online presence and brand.
  • 22.  Refer to friends and save  Send to friends  Email products  Email products to friends
  • 23.  Online trust symbols
  • 24.  Online trust symbols
  • 25.  Multiple contact options  Phone  Fax  Email  Form  Chat  Customer feedback  Easy to Find  Street Map  Multiple points of contact  Customer service,Technical Support, Inquiries, General Info, Job Application, Billing, ManagementTeam  Hours of operation  Final Call to action