The company SensStore, Canada is one of the leading store which offers widest selection of the Ottawa Senators products, from apparels, jerseys to memorabilia and collectibles for all. This merchandise store offers full range of customized products and items designed for true Sens fans. From a store at Scotia bank Place offering products and other merchandise of Ottawa senators at Gate 1 where the all started, it has now catapulted itself to become a major web store. 24SevenCart e-commerce application has helped Sens Store to offer exclusive men’s and ladies apparels, 70 different styles of hats, Sparty apparel, mini sticks and plush for kids of all ages through web. Ottawa Senators fans say “earlier we use to buy the stuff for our team and supporters from the stores at the eve of matches. Now we can easily order our favorite collection and products online.” Challenges Being a leading store for a reputed NHL team Ottawa senators, we have to always take care of the merchandise options and apparels which can be customized as fans demands changes gradually in every league season and fan following increases and demand for apparels with name of the star player also changes. We always had to keep the inventory and stock into check before any major league season and for people who used to have memorabilia and collectibles throughout the year. A fully fledged website which showcased the availability of products in the Sens Store was hosted which displayed vital information of the jerseys, apparels, memorabilia, head wear, novelty and gift cards. Before using 24SevenCart, we never realized that we can expand our store through web and can use it as an effective medium to reach out with fans. To grow as a leading merchandising store, we have to use useful e-commerce application which can handle our major product sales. We have to evolve as a better merchandise store with changing scenario and product demand. The data generated from the application helped us to track the demand generated for particular products and what other services we can add to the web store. Solution Sens Store has a genuine fan following for its products and apparels and we have to devise solutions to provide better and effective services to the users keeping in mind the enthusiasm of the fans that how they like to be associated with the team. It is not a conventional ecommerce store which required a specific point of sale to target customers and keep track of them. It was more than a store in sense of products as people tend to have some specific requirement to showcase that they really love their team and can go far way to support them. We were looking out for solution which can not only track down our stocks and inventory but also use our available facilities and web presence to charter a growth and expansion plan for us. We have to accommodate the huge database of the products and create a web store which can provide solutions in simple steps.

1. The company
SensStore, Canada is one of the leading store which offers widest selection of the Ottawa
Senators products, from apparels, jerseys to memorabilia and collectibles for all. This
merchandise store offers full range of customized products and items designed for true Sens
fans.
From a store at Scotia bank Place offering products and other merchandise of Ottawa senators
at Gate 1 where the all started, it has now catapulted itself to become a major web store.
24SevenCart e-commerce application has helped Sens Store to offer exclusive men’s and ladies
apparels, 70 different styles of hats, Sparty apparel, mini sticks and plush for kids of all ages
through web.
Ottawa Senators fans say “earlier we use to buy the stuff for our team and supporters from the
stores at the eve of matches. Now we can easily order our favorite collection and products
online.”
Challenges
Being a leading store for a reputed NHL team Ottawa senators, we have to always take care of
the merchandise options and apparels which can be customized as fans demands changes
gradually in every league season and fan following increases and demand for apparels with
name of the star player also changes.
We always had to keep the inventory and stock into check before any major league season and
for people who used to have memorabilia and collectibles throughout the year. A fully fledged
website which showcased the availability of products in the Sens Store was hosted which
displayed vital information of the jerseys, apparels, memorabilia, head wear, novelty and gift
cards.
Before using 24SevenCart, we never realized that we can expand our store through web and
can use it as an effective medium to reach out with fans. To grow as a leading merchandising
store, we have to use useful e-commerce application which can handle our major product sales.
We have to evolve as a better merchandise store with changing scenario and product demand.
The data generated from the application helped us to track the demand generated for
particular products and what other services we can add to the web store.
Solution

2. Sens Store has a genuine fan following for its products and apparels and we have to devise
solutions to provide better and effective services to the users keeping in mind the enthusiasm
of the fans that how they like to be associated with the team.
It is not a conventional ecommerce store which required a specific point of sale to target
customers and keep track of them. It was more than a store in sense of products as people tend
to have some specific requirement to showcase that they really love their team and can go far
way to support them.
We were looking out for solution which can not only track down our stocks and inventory but
also use our available facilities and web presence to charter a growth and expansion plan for us.
We have to accommodate the huge database of the products and create a web store which can
provide solutions in simple steps.
After a lot of deliberation we contacted 24SevenCart for solution and they offered specific and
customized solution which preserved our identity as merchandise seller and presented our
products to our users as a high end web store.
Easy to install
Installation of 24SevenCart integrated web solution was much easier than our expectations.
24Seven Cart and Microsoft dynamic RMS expansive features and flexibility added all the vital
features in our Retail Management Store database which seemed a daunting task a while ago.
Their rich experience in providing solutions for such stores helped us to use our previously
hosted website as an e-commerce platform which we earlier used as an online catalogue to
promote and showcase our products.
24seven cart helped us to develop two sites intranet enabled and internet enabled respectively
with two different RMS links. These sites were designed to communicate and transfer data with
a common shared RMS data which stored all the information related to the inventory, order,
stock, shipping and others.
Integration
The sites developed using the RMS link using 24Seven Cart were hosted by clients themselves
as it become more familiar and simple for them to use this solution. 24sevencart and Microsoft
RMS are so well linked with each other that one can easily upload all the details of the products
and images in the application and create templates which will make the visual communication
of the products easier and enhance navigation experience over the site.
Customization

3. 24SevenCart not only offered us a customized solution but also helped us to offer our clients
customized solutions. Our customer who uses the web store can order customized products
through our website which has been made possible by 24SevenCart e-commerce application.
This service has improved our customer interaction and they are designing their merchandise
themselves.
Benefits
24SevenCart enabled our web store to communicate with or fans in different manner and
propped us in a different league of merchandise providers. Now days it’s easy to use the web
store to buy apparels and memorabilia which can be shipped to home directly.
The daily maintenance which we have to keep on to track the inventory and products in the
store is now easier after using the 24SevenCart application as a common RMS links helps to
upgrade the database for both physical and online retail store.
The cost effectiveness of this ecommerce application and the expansive tech support provided
by the 24Seven Cart makes it more viable than other applications.
Inbuilt SEO methodology enabled our new web store to locate products easily and display over
the internet more prominently.
Secured payment gateways were installed by 24SevenCart in our web store which takes care of
all types of secure online transactions.
Online shopping cart can be used to buy a mix of products at one move and users can register
themselves which enables us to keep track of our loyal customers.
A host of features are offered by 24SevenCart to make an online web store more effective and
vibrant.
For more information
For information regarding the products offered by Sens Store log on to: http://www.sensstore.ca
Contact information:
Company name: 24seven cart
Address: 5655 Silver Creek Valley Road, Suite 436
San Jose, CA 95138, United States
Sales: 1-408-687-4728

4. Toll-free: 1-877-294-873
http://www.24sevencart.com/