How DailyBooth effectivley facilitates the simple habit formation of taking photos and posting updates.

1. Proven Steps to Jumpstarting and Logging a simple habit How DAILYBOOTH effectively facilitates the simple habit formation of taking photos and posting updates By Shuqiao Song habits.stanford.edu

2. Based on Fogg Behavioral Model… www.behaviormodel.org

3. ..and Fogg Behavior Grid www.BehaviorGrid.org

5. 1. “Sign Up Now”! Trigger: Button (Facilitator) Ability: Simple. (Click+Username + Email + Password = Done.) Motivation: Curiosity, Pleasure Green Dot Behavior

6. 2. Add/follow suggested users Trigger: Website Prompt (Spark) Ability: Simple. (Check user boxes + Add) Motivation: Social Acceptance, Pleasure Green Dot Behavior

7. 3. Set up web-camera Trigger: Website Prompt (Facilitator) Ability: Simple. (Click camera type) Motivation: Pleasure Green (or Blue) Dot Behavior

8. 3. Snap a Picture! Write a blurb! Trigger: Website Photobooth (Facilitator) Ability: Simple. (Snap/Click + type+ Save) Motivation: Pleasure Green (or Blue) Dot Behavior

9. 4. Interact w/Live Feed Trigger: Website Button (Facilitator) Ability: Simple. (Click+ View) Motivation: Pleasure, Social Acceptance Green Dot Behavior

10. 5. Settings (Set up notifications) Trigger: Website Buttons (Facilitator) Ability: Simple. (Click + Click +…+ Save) Motivation: Pleasure Green (or Blue) Dot Behavior

11. 6. MORE pictures! MORE blurbs! Trigger: Email notification if you haven’t taken a photo in 24 hours (Signal) Ability: Simple. (Click link + snap picture + type + save) Motivation: Pleasure Green Dot Behavior  Blue Path Behavior

12. 7. MORE social interaction w/Live Feed! Trigger: Website Button (Facilitator) Ability: Simple. (Click+ View) Motivation: Pleasure, Social Acceptance Green Dot Behavior  Blue Path Behavior

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14. Some Insights What counts as green (new) vs. blue (familiar)? Depends on user and use….how much a difference doe this distinction make? Creating an account in general vs. Creating an account for this specific site To be more effective in persuading users: DailyBooth could employ more span behaviors (bit of a jump from dot to path) But maybe a lighter or more random use of the email notifications 24 hour notice was designed for their original goal to get users to take a “daily” photo for 365+ days to see how your face changes…now, new goal is just documenting/sharing your life—need to update the trigger design! Lots of immediate Green and Blue dot behaviors act as early positive feedback/reinforcement for habit formation (it feels rewarding) Push triggers for social participation in new users. For example: Having followers is a big deal (people expect things of you). Commenting on other people’s photo blurbs/answering their questions is encouraged. Being part of an epic photo thread post is fun. Photos are compelling and fun. Dailybooth has potential to be used in other ways…e.g. as a sort of habit/goal/update logging/tracking mechanism.

15. habits.stanford.edu