SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Partagez
  • E-mail
  • Intégrer
  • J'aime
  • Télécharger
  • Contenu privé
 

U.S. Mid-Year 2013 CPG Coupon Industry Facts - Reported By NCH, July 2013

par on Aug 12, 2013

  • 2,155 vues

Source: NCH Marketing Services, Inc., Mid-Year 2013 Coupon Facts Report ...

Source: NCH Marketing Services, Inc., Mid-Year 2013 Coupon Facts Report

>> "CPG Coupon Distribution Volume Trending Modestly Upward In 2013, Driven By An Increase In The Non-Food Segment.
>> The Food Segment Has Maintained Coupon Distribution
Volume While Non-Food Continues To Grow In 2013.
>> FSI Grew From 89.7% To 91.1% Of All Coupons Distributed While Digital Coupons Sustain Double Digit Growth Rates.
>> Overall CPG Average Face Value Offered Has Increased, Driven By The Non-Food Segment Marketers.
>> Non-Food Is Increasing Multiple Purchase Requirements While Raising Face Values; Food Product Coupons Continue To Use Multiple Purchase Requirements Extensively.
>> Face Value Redeemed Decreased Due To A Shift In Mix Including More Non-Food Coupons Distributed With Higher Purchase Requirements, Which Drove Down Redemption Volume From That Segment And Lowered The Overall Average.
>> Offers Are Expiring More Quickly, Driven Down By Food
Coupons That Reduced Average Duration By Nearly One Week.
>> The Rate Of Redemption Decline Has Slowed In 2013 As Marketers’ Corrections Begin To Stabilize, Following The Recession-Driven Years Of Unusual Redemption Growth.
>> The Redemption Volume Decline Is Larger In Non-Food Due To Greater Distribution Of FSIs And A Higher Saturation Of Very Short Expiration Dates For Products With Long Purchase Cycles.
>> FSI Continues To Represent The Majority Of Redemption Volume, And Digital Coupon Formats Have Grown, Reaching 6.1% Of The Total For Internet Print At Home And 2.5% For Paperless.
>> While All Channels Are Experiencing Some Redemption Decline, Differing Shopper Audiences And Business Strategies Affect The Rate Of Change Within Some Retailers."

Statistiques

Vues

Total des vues
2,155
Vues sur SlideShare
1,423
Vues externes
732

Actions

J'aime
1
Téléchargements
34
Commentaires
1

1 intégré 732

http://www.scoop.it 732

Accessibilité

Catégories

Détails de l'import

Importé via SlideShare au format Adobe PDF

Droits d'utilisation

© Tous droits réservés

Report content

Signalé comme inapproprié Signaler comme inapproprié
Signaler comme inapproprié

Select your reason for flagging this presentation as inappropriate.

Annuler

11 sur 1 précédent suivant

Poster un commentaire
Modifier votre commentaire

U.S. Mid-Year 2013 CPG Coupon Industry Facts - Reported By NCH, July 2013 U.S. Mid-Year 2013 CPG Coupon Industry Facts - Reported By NCH, July 2013 Presentation Transcript