Source: NCH Marketing Services, Inc., Mid-Year 2013 Coupon Facts Report
>> "CPG Coupon Distribution Volume Trending Modestly Upward In 2013, Driven By An Increase In The Non-Food Segment.
>> The Food Segment Has Maintained Coupon Distribution
Volume While Non-Food Continues To Grow In 2013.
>> FSI Grew From 89.7% To 91.1% Of All Coupons Distributed While Digital Coupons Sustain Double Digit Growth Rates.
>> Overall CPG Average Face Value Offered Has Increased, Driven By The Non-Food Segment Marketers.
>> Non-Food Is Increasing Multiple Purchase Requirements While Raising Face Values; Food Product Coupons Continue To Use Multiple Purchase Requirements Extensively.
>> Face Value Redeemed Decreased Due To A Shift In Mix Including More Non-Food Coupons Distributed With Higher Purchase Requirements, Which Drove Down Redemption Volume From That Segment And Lowered The Overall Average.
>> Offers Are Expiring More Quickly, Driven Down By Food
Coupons That Reduced Average Duration By Nearly One Week.
>> The Rate Of Redemption Decline Has Slowed In 2013 As Marketers’ Corrections Begin To Stabilize, Following The Recession-Driven Years Of Unusual Redemption Growth.
>> The Redemption Volume Decline Is Larger In Non-Food Due To Greater Distribution Of FSIs And A Higher Saturation Of Very Short Expiration Dates For Products With Long Purchase Cycles.
>> FSI Continues To Represent The Majority Of Redemption Volume, And Digital Coupon Formats Have Grown, Reaching 6.1% Of The Total For Internet Print At Home And 2.5% For Paperless.
>> While All Channels Are Experiencing Some Redemption Decline, Differing Shopper Audiences And Business Strategies Affect The Rate Of Change Within Some Retailers."
Clipping is a handy way to collect important slides you want to go back to later.