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The non-payment side of mobile wallet is the new marketing frontier, creating green field opportunities for marketers. With one in three shoppers already using mobile wallets for non-payment, this unveils the vast potential for retailers to increase in-store traffic, enhance customer engagement and improve brand perception.
To help marketers better understand this new opportunity, Vibes fielded the industry's first consumer study focused on the non-payment side of mobile wallet. This definitive research reveals consumer attitudes and behaviors related to this emerging mobile marketing technology.
In this report you will learn about:
• Benefits of the non-payment side of mobile wallet
• The mobile wallet disconnect
• High consumer demand
• Preferred distribution and frequency of mobile wallet content
• 5 tips to execute successful mobile wallet programs