20. 20% text rule on posts w/ photos
What’s your goal? Engagement or
new fans?
Likes, promoted or boost
Retarget: you can change your
audience
Dark posts
21. 1. Be engaging
2. Try Facebook ads
3. Have a posting strategy
4. Be human!
5. Go easy on #
22. 6. Use the tools you’re given: Facebook analytics
7. Post photos and rich media
8. Try out polls or contests
9. Change your profile and covers
10.Fill out your ‘about’ section
11.Don’t forget to have fun
23.
24.
25. 1. Over 550 million registered users.
2. 34% of marketers use Twitter to successfully generate leads
3. Twitter was the fastest growing network with a 44% growth
from 2012-13.
4. 215 million monthly active users.
5. 400m tweets posted daily.
6. People get their news on twitter.
7. The best time to post on Twitter is Monday through Thursday
between 1 p.m. and 3 p.m. The worst time is after 3 p.m. on a
Friday.
26. Goal: To increase the
number of relevant
followers to a Twitter
profile.
Featured in Twitter search
results and within the
Who To Follow section.
Suggested to users based
on ad targeting on
desktops and mobile.
27. Appear directly in the
timeline among non-paid
tweets.
Twitter regularly analyzes
the engagement rate of the
advertisers tweets to
identify five of the most
engaging to create an ad to
serve to users automatically.
Advertisers can also select
specific tweets that can be
changed anytime.
28. Appear directly in the
timeline among non-paid
tweets.
Twitter regularly analyzes
the engagement rate of the
advertisers tweets to
identify five of the most
engaging to create an ad to
serve to users automatically.
Advertisers can also select
specific tweets that can be
changed anytime.
29. Lead generation cards:
These allow advertisers to
automatically capture user
data directly from within a
tweet with a single click.
Contains the promoted
tweet, short description,
call-to-action, and the added
bonus of an image. Lead
data can be sent to the
advertiser or simply
downloaded from Twitter.
30. 1. Get followers
2. Build a tribe
3. Not everything has to be breaking news
4. Ask: Is it shareable?
32. 6. Use tools to manage your channels.
7. Be a great headline writer…in 140
characters
8. Tweet with purpose [and passion]
9. Tweet often
10.Integrate in other channels
11.Play nice
33.
34.
35.
36.
37.
38.
39.
40.
41.
42. Give to get.
Use rich media to drive your stories.
It’s not [always] about you.
All these things are useful if you use them.
schedule it till it becomes natural, like yoga
breaks and stretches.
43.
44. Be responsive [not reactive].
Audit pages.
Can people find you online?
How do people know where to find you
online?
Do online social interactions lend
themselves to other ways to connect?
47. New Church Grant Criteria
• New church starts must be a United Methodist
faith community.
• New church starts must have a minimum of 75
participants.
• New church starts must be willing to develop a
communications strategy.
• New churches must fall under the definition
outlined by Path 1 at the General Board of
Discipleship.
How many of these sentiments have we heard?
“What is social media, anyway?”
“It doesn’t cost any money”
“Be social without being social”
“Teenagers… I think email is too slow for them”
What are the questions you bring or are hoping to have answered?
Your online presence is the front door to your church/ministry/group
In the past 3 years, only decline in growth has been in the youngest categories: 13-17 yo, 18-24 yo
In the past 3 years, only decline in growth has been in the youngest categories: 13-17 yo, 18-24 yo
So what do people use facebook for?
Groups: more private communication;
not branded info;
more casual
Participants have safer space to share info/conversations
But be sure you have boundaries set up and have thought through this
Request invitation
Event creation
Pages:
Branded
Public
Invite people to like
If your online spaces are glimpses into your org, what are you saying about who you are?
If your online spaces are glimpses into your org, what are you saying about who you are?
If your online spaces are glimpses into your org, what are you saying about who you are?
If your online spaces are glimpses into your org, what are you saying about who you are?
Gordon Ramsey’s kitchen nightmares
So much controversy, he abandoned project
Do you know who is representing your org? Train them!
Everyone who will be using the account needs to speak with one collective voice.
People interacting expect a response, and in a world of impersonal internet use, responding adds a personal touch that makes a consumer feel connected and appreciated.
Don’t take it personally.
Don’t be reactive.
Don’t ignore.
Do you have community guidelines on how your space will be used?
Have something you can refer to in case conversations get out of control.
https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
https://www.facebook.com/ads/tools/text_overlay
When you click Boost Post, you have the option to choose either pushing the post to “People who like your page and their friends” or “People you choose through targeting.” You’ll also be able to set your budget.
One problem with choosing the first option—People who like your page and their friends—is that your fans’ friends may not be interested in your business and you may be wasting your money by pushing your post out to them.
http://marketingland.com/dark-posts-as-a-way-to-test-content-38649
One advantage is that it doesn’t appear on your page’s timeline. It uses the structure of a promoted post, but your community won’t see it organically (i.e., as a regular update in their news feed); instead they’ll see it only as an ad.
That’s particularly handy if you’re doing split testing for several types of posts and you don’t want to inundate your audience with similar posts all in a row.
Dark posts are also a good solution if you’ve made a mistake in a timeline post (e.g., your image had too much text) and you don’t want to delete it and repost a corrected version just so you can promote it.
Have something you can refer to in case conversations get out of control.
https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
Have something you can refer to in case conversations get out of control.
https://www.facebook.com/notes/world-vision-australia/facebook-community-guidelines/153008944750959
In the past 3 years, only decline in growth has been in the youngest categories: 13-17 yo, 18-24 yo
In 2012, 83% of users reported seeing news on Twitter.
Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
In 2012, 83% of users reported seeing news on Twitter.
Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
In 2012, 83% of users reported seeing news on Twitter.
Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
In 2012, 83% of users reported seeing news on Twitter.
Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
In 2012, 83% of users reported seeing news on Twitter.
Read more at http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-know-in-2014/#cjuwrpdPHXwIdbq3.99
If you don’t’ have people following you, who’s going to hear what you’re saying?
Who looks for your tweets? Who are you providing value to?
Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.
Does what you tweet inform, educate, inspire or entertain?
Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
5. Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
6. There are free or low-cost tools to make this work easier. Hootsuite, Tweetdeck, Buffer. How are you leveraging these to work smarter, not harder?
7. We have just a moment to get people’s attention. How will your tweet stand out?
8. How will your voice on twitter be different than your other channels? More informal? More inspirational?
9. Things get pushed down very easily in twitter. The less you tweet, the more likely your tweets won’t be seen. Tweet 3-4 times a day if you’re able.
10. Do other people know you’re on twitter? Can they tweet content from your website or blog? Don’t make people go looking for you.
11. Twitter isn’t a soapbox. How are you playing nice with others? Are you sharing other people’s content and giving kudos or engaging in conversation when it makes sense?
If you don’t’ have people following you, who’s going to hear what you’re saying?
Who looks for your tweets? Who are you providing value to?
Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.
Does what you tweet inform, educate, inspire or entertain?
Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
If you don’t’ have people following you, who’s going to hear what you’re saying?
Who looks for your tweets? Who are you providing value to?
Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.
Does what you tweet inform, educate, inspire or entertain?
Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
If you don’t’ have people following you, who’s going to hear what you’re saying?
Who looks for your tweets? Who are you providing value to?
Find evergreen content to share: quotes, photos, etc. that is helpful and interesting and inspiring.
Does what you tweet inform, educate, inspire or entertain?
Twitter has given prominence to media when your tweets display. How are you taking advantage of this?
It’s not just for moms, even though a majority of those who use it are women.
It’s only as useful as you make it.
Image driven. Inspirational, educational.
Especially great for non profits so people can link back to your org, leave recommendations, etc.
Give to get. help like-minded brands/orgs be seen on social media. Share resources.
Share resources.
Images/video are far more shared than those without.
It’s not about you. Social media doesn’t just go in one direction.
all these things are useful if you use them. schedule it till it becomes natural. like yoga breaks and stretches.
do you display how people can connect with you online? website, printed materials, in your building?
do you display how people can connect with you online? website, printed materials, in your building?