How Web Designers Can Stop Worrying and Learn to Love Content Strategy - CS Forum 2011

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Design Technologie Business

How web designers can
stop worrying
and learn to love content strategy

Sophie Dennis ● @sophiedennis

web design and development consultants

Content
Appropriate, compelling content is vital to any site’s
effectiveness. Should you need assistance preparing
content for your website, we provide a range of
content development services including copy editing
and proof-reading, creating complete site copy from
scratch, and sourcing original photography and
illustration. If you would be interested in these
services, please get in touch to discuss your
requirements and likely costs.

Cayenne Website Proposal Boilerplate
c. April 2005

How I learned to stop worrying
and love spreadsheets

How I learned to stop worrying
about the sitemap

Why should web designers
stop worrying and

learn to love content strategy ?

Design Crimes: Travelodge

I can’t
read this

Design Crimes: What The Designer Saw

“content first”
a design process
not a project process

designing with content

cayenne.co.uk c. 2004 - 2011

Andy Clarke, Universal IE6 CSS
stuffandnonsense.co.uk/blog/about/universal_internet_explorer_6_CSS
code.google.com/p/universal-ie6-css/

fontdeck.com

integrate
use smart deliverables to
get to the content conversation

interate
designing with content delivers both
better design and better content

collaborate
great user experiences need both
great content and great design

Sophie Dennis
sophie@cayenne.co.uk

twitter@sophiedennis

zer.ply/sophiedennis

linkedin/in/sophiedennis

www.cayenne.co.uk

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Reflections on Service Design in Government 2019

Reflections on Service Design in Government 2019

Described as the most important transformation challenge in the public sector today the NHS website, nhs.uk, is one of the UK’s largest, most important websites, with over 50 million visits a month, tens of thousands of pages, and a target audience that is, quite literally, everyone. What will it take for the NHS website to become people’s preferred first port of call to understand, manage and take control of their health? Among other things, a new information architecture focused on how patients understand their health, not a clinical view of conditions, or a publishers view of content formats. One that, done right, should provide a solid platform for all patient-facing digital health services for the next decade. This slide deck from a presentation at UX Scotland 2018 covers our insights from starting to tackle this massive, multi-year challenge. It introduces the new information seeking modes/personas we developed to describe how people really look for information about their health, the new navigation patterns we've introduced, and why some traditional IA approaches present particular dangers when applied to health information.

A New Information Architecture for NHS.UK - UX Scotland 2018

A New Information Architecture for NHS.UK - UX Scotland 2018

A New Information Architecture for NHS.UK - UX Scotland 2018

The word ’strategic’ is often met with scepticism. But service design is at its most valuable when shaping organisational strategy. Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast”, or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”. Using real-world examples of successful discovery and strategy projects, we’ll explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. This will be an interactive session, so come prepared to share your strategy challenges. Topics we’ll aim to explore together are: • the difference between vision, strategy and tactics • how to hit the ‘goldilocks point’ with strategy: not so visionary you fail the “yeah right” test, not so mundane you fail the “so what?” test • the benefits of ‘good strategy’ and why its essential to becoming “agile” • how and when to engage with stakeholders, avoiding big surprises to get the support and buy-in you need to turn good ideas into action • how to present findings and recommendations for maximum stakeholder impact You should be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or user experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.

User-centred digital strategy: what it is, why it matters, how to do it well

User-centred digital strategy: what it is, why it matters, how to do it well

User-centred digital strategy: what it is, why it matters, how to do it well

Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. And strategy combined with service design ensures the destination delivers maximum value to both users and the organisation. A clear strategy, underpinned by service design, is how you make sure anyone can decide what the most valuable things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Service blueprints gathering dust in drawers, or slowly fading on a forgotten wall. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism, “culture eats strategy for breakfast” - or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”. In this extended workshop, strategy consultant Sophie Dennis uses real-world examples of successful discovery and strategy projects, to explore a simple framework for understanding what makes a ‘good’ or ‘bad’ strategy, and discuss how we can reclaim strategy, do it well, and get the support we need to translate it into action. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding.

Let's Talk About Strategy (extended workshop): what it is, why it matters, an...

Let's Talk About Strategy (extended workshop): what it is, why it matters, an...

Let's Talk About Strategy (extended workshop): what it is, why it matters, an...

How often has your vision for transforming a user experience failed to survive contact with the twin enemies of time and budget? The truth is there will always be more you could deliver than you have the people, time or money for. We need to stop complaining about it, and start collaborating with our colleagues and stakeholders to work out how we can deliver the best experience with the resources we have. Because it is possible to create great customer experiences, even in the face of extreme time and budget constraints, if we learn the art of doing less. The art of doing less lies in identifying what you can and can't cut without sacrificing the overall user experience. This talk will show you how to identify the features that are really of most value to users, and build a product roadmap that goes beyond "minimum viable product” to deliver a “minimum viable experience”. You’ll learn how to combine several simple but powerful concepts - the Kano model, customer journey mapping, and user story maps - to identify where to invest your efforts for maximum customer impact, and deliver the best possible user experience within your time and budget.

The Art of Things Not Done: prioritising for user value with the Kano model -...

The Art of Things Not Done: prioritising for user value with the Kano model -...

The Art of Things Not Done: prioritising for user value with the Kano model -...

Peter Drucker once observed: “There is surely nothing quite so useless as doing with great efficiency what should not be done at all”. Strategy is how you avoid this. A sound strategy tells you where you are going, and sets out a high-level, achievable plan to get there. It’s how you make sure anyone can decide what the right things are to work on. Yet bad strategy documents abound: massive tomes, years in the making (during which the organisation has continued to do what it perhaps should not have been doing at all), full of platitudes, unattainable visions, or uninspiring lists of mundane tactical objectives. Documents that sit in draws, routinely ignored. It makes it easy to pooh-pooh strategy, dismissing it with another Drucker aphorism “culture eats strategy for breakfast” or the mantras of “strategy is easy, tactics are hard” and “the strategy is delivery”. Using real-world examples of successful discovery and strategy projects, this talk will show you how to reclaim strategy, do it well, and get the support you need to translate it into action. You’ll be able to apply what you learn whether you’re developing the overarching strategy for a whole company, for a particular product or service, or delivering a brand, content or customer experience strategy. Culture may still eat strategy for breakfast, and implementation may still be the really hard part, but with a good strategy behind you you’ll have a lot more chance of succeeding. You will learn: * how to distinguish between vision, strategy and tactics, decide which your organisation needs right now, and the UX methods to apply to each * how to hit the ‘goldilocks point’ with your strategy: not so visionary you fail the "yeah right" test, not so mundane you fail the "so what?" test * how and when to engage with stakeholders, avoiding big surprises in order to get the support and buy-in that’s necessary to turn recommendations into action how to tackle the discovery process and structure your findings and recommendations

User-centred digital strategy - UX in the City Manchester 2017

User-centred digital strategy - UX in the City Manchester 2017

User-centred digital strategy - UX in the City Manchester 2017

Sophie Dennis shares the lessons from her recent adventures in policy land. The Department for Work and Pensions (DWP) is exploring new ways of developing policy, bringing together multidisciplinary teams of policy experts, service designers, technologists and analysts, to work in an iterative, agile way on potentially significant new policies. Sophie worked as a service designer with two such teams. She discusses the benefits and challenges of these new ways of working, and advice for others hoping to do the same.

Adventures in Policy Land - Service Design in Government 2017

Adventures in Policy Land - Service Design in Government 2017

Adventures in Policy Land - Service Design in Government 2017

Prioritising the user experience - UX Cambridge 2016

Prioritising the user experience - UX Cambridge 2016

Prioritising the user experience - UX Cambridge 2016

Content strategy: beyond the wireframe - a workshop for UX designers and researchers.. Have you ever experienced that sinking feeling at the end of a project when you realise the content that’s been loaded onto the site is nothing like what you were thinking of when you created the wireframes? Or revisited a site you built a while ago and found that additions and changes made over the years have altered it beyond recognition? Content strategy can help you plan for great content right from the start of a project. This workshop demystifies the content production workflow – how it’s commissioned, created, measured and maintained – talks a bit about governance, and provides some practical tips and tools to help plan and manage content, whether you’re from an agency or in-house. Sophie Dennis Sophie is a freelance consultant. She is a freelance consultant specialising in UX and content strategy. She started her career in publishing before being enticed away by the bright lights of web design, where she has spent 15 years trying to get clients to take their content as seriously as they do design. She recently collaborated with Juliet on the content strategy for a major UK charity, and is currently working as a User Experience Director at cxpartners. Juliet Richardson Juliet is currently Principal UX Consultant at Nomensa in Bristol. She has been working in the field of UX for longer than she cares to remember and has worked on some great projects with some fabulous clients along the way, including a recent collaboration with Sophie to create a content strategy for a large national charity.

Content Strategy Workflow & Governance Workshop, UX Bristol 2014

Content Strategy Workflow & Governance Workshop, UX Bristol 2014

Content Strategy Workflow & Governance Workshop, UX Bristol 2014

Working in Harmony: Lightning Talk - London CS Meetup Jun 2013

Working in Harmony: Lightning Talk - London CS Meetup Jun 2013

Working in Harmony: Lightning Talk - London CS Meetup Jun 2013

Plus de Sophie Dennis (10)

Reflections on Service Design in Government 2019

Reflections on Service Design in Government 2019

Reflections on Service Design in Government 2019

A New Information Architecture for NHS.UK - UX Scotland 2018

A New Information Architecture for NHS.UK - UX Scotland 2018

A New Information Architecture for NHS.UK - UX Scotland 2018

User-centred digital strategy: what it is, why it matters, how to do it well

User-centred digital strategy: what it is, why it matters, how to do it well

User-centred digital strategy: what it is, why it matters, how to do it well

Let's Talk About Strategy (extended workshop): what it is, why it matters, an...

Let's Talk About Strategy (extended workshop): what it is, why it matters, an...

Let's Talk About Strategy (extended workshop): what it is, why it matters, an...

The Art of Things Not Done: prioritising for user value with the Kano model -...

The Art of Things Not Done: prioritising for user value with the Kano model -...

The Art of Things Not Done: prioritising for user value with the Kano model -...

User-centred digital strategy - UX in the City Manchester 2017

User-centred digital strategy - UX in the City Manchester 2017

User-centred digital strategy - UX in the City Manchester 2017

Adventures in Policy Land - Service Design in Government 2017

Adventures in Policy Land - Service Design in Government 2017

Adventures in Policy Land - Service Design in Government 2017

Prioritising the user experience - UX Cambridge 2016

Prioritising the user experience - UX Cambridge 2016

Prioritising the user experience - UX Cambridge 2016

Content Strategy Workflow & Governance Workshop, UX Bristol 2014

Content Strategy Workflow & Governance Workshop, UX Bristol 2014

Content Strategy Workflow & Governance Workshop, UX Bristol 2014

Working in Harmony: Lightning Talk - London CS Meetup Jun 2013

Working in Harmony: Lightning Talk - London CS Meetup Jun 2013

Working in Harmony: Lightning Talk - London CS Meetup Jun 2013

Dernier

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How to Build a Simple Shopify Website

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How to Build a Simple Shopify Website

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