The document discusses two logos created for the eCultValue project. The eCultObservatory logo incorporates a social hub concept and uses a QR code to provide direct access to the platform's website. The eCultValue logo is simpler and targets partners and the Commission, reusing elements of the eCultObservatory logo but without a QR code as it is aimed at audiences familiar with the project.

1. *
The logo step by step

2. * The logo symbolises the project brand image
* It responds to objectives and targets a clear defined
public
* For the eCultValue project: 2 logos
*

3. * The Observatory is the place of exchanges and information
* We
can see it as a Social Hub which hosts all news and
includes the social networks like Blogs, RSS feeds, Facebook,
Twitter, Scoop.it, Paper.li, Linkedin, etc...
* The
platform and its logo are made for the public aimed by
the project
*

4. The QR-code is one of the best known technologies in museums.
It represents the digital world very well and gives direct access to the
eCultObservatory platform
The QR-code is an easy and
modern way to share access to a
website.
It’s a viral communication tool.
*

5. The frame and the drops convey the idea of Art and museums, as
the colours do
Tips: try to type “art” on Google
Images and see what comes out!
*

6. The eCultObservatory platform is the Social Hub of the project
It incorporates all the information and is the core of the project
The chosen font is Helvetica Neue
ultra light.
We chose it to create a contrast
between the title and the QRcode.
The logo is then well balanced.
*

7. The eye in the O of Observatory reminds the watch of the usages and
best practices for technologies in museums
The blue colour is chosen to
remind Europe but is also the
most frequently used colour on
the Internet
*

8. * eCultValue is the official name of the project
* The
light
logo is an institutional logo, it should be simple and
* It is aimed to partners, Commission, etc…
=> People who know the project and work on it
* It is not a mainstream logo
*

9. * This logo reuses the same light font as the other
* It reuses
also the eye and the blue line to remind the
eCultObservatory logo
* The QR-code is here not necessary because this logo
targets people who know the project and don’t need
to access the website through the QR-code.