The document provides SEO tips from a Las Vegas conference, including:
1) Use relevant keywords in links, meta tags, and URLs to maximize traffic. Tools like SubmitExpress can suggest keywords and check search volumes.
2) Having multiple anchor text links from other sites pointing to your site builds authority for specific keywords and helps search rankings.
3) The total number of incoming links also boosts a site's power; tools like SubmitExpress and Compete can measure this.
1. SEO tips from Las Vegas ConferenceSEO tips from Las Vegas Conference
2010, March2010, March
2. By Lonnie B Hodge, CEO of CFMBy Lonnie B Hodge, CEO of CFM
3. Important factors to make your websiteImportant factors to make your website
rank high in Google and other searchrank high in Google and other search
engine results!engine results!
4. Use relevant keywords in all links in your site, in
the meta tags on your sites and in your URL
(see below) to bring you the most amount of
traffic for the services you want to offer
5. To help select keywords and URL names and to see the
approximate of people who visit the internet for a
particular keyword go to http://submitexpress.com and
click on the free services tag—then go to the keyword
suggestion (make sure you pick the menu item that
allows multiple keyword checks), select at least 3
keywords that you hope to rank high in and check the
results.
6.
7. Another good source is Google’s
keyword suggestion tool.
8. Also think about purchasing a keyword specific
URL for a site or an information page that has a
valuable keyword in it. For example,
http://active-release-technique-denver. com or
sports-doctor-denver.com
9. A. Make sure you use anchor links relate to the traffic
you want to drive to your site and will stay there because
your site has relevant content to keep them there.
Google and others dun you for bogus relevance.
Use at least 3 different anchor links (the words that are
visible to the person clicking on the link-for example,
American professor which leads to Lonnie) and use
them in rotation when including your link in
correspondence or news releases etc…
10. B. The more anchor links coming to your site for a
specific keyword, the more authority for that particular
word in the higher rank for the search of the word. To
build the maximum power of your site, you should
have at least three anchor tags to drive people to your
site. As an example, for Paul Surniak’s experimental
golf site http://china-golf.us ), we used “china golf”, “
Omega golf tour ”, “ golf tours in China, “Golf Course
Guide China” (and many others) for our anchor text
keywords.
11. C. The way to check how many anchor links your
website has (or how many your competitor has) is
by going to a Google search bar and typing in
allinanchor: whatever the keyword is. For
example, go to Google and type in allinanchor:
American professor, and Lonnie’s site should be
#1. Doing this will tell you who your competition is
and give you an idea of how difficult it will be to
beat them
12. One of the biggest factors of an overall power of
the website is the total number of incoming
links. The more powerful the site is the better,
sites with similar or relevant content is always
better, but note: all incoming links--that are
not spam-- count.
To check overall links to your site, you can go to
several sites:
13. 1. Visit http://submitexpress.com and click on the
link popularity tool.
And be sure to check your site in two ways: type
in http://nameofsite.com and http://www.nameof
site.com and you might notice that the number is
different. If there is a large difference, ask your
web master to do a 301 to redirect from the URL
with the lowest links to the one with the higher
number of links.
14. 2. For traffic rankings (the amount of visitor to your site),
you can use http://compete.com or http://alexa.com .
The former has much more creditability than the latter
which is an ad tool for Amazon
15.
16. use a keyword sensitive URL
open an account in LinkedIn
join the LinkedIn ART group
create a fan page on Facebook
join the exiting ART groups and fan pages on Facebook
create a twitter account and try to use a keyword related
name, one for business use and one for personal use
use a good free management tool for multiple twitter
accounts (http://hootsuite.com )
17. create an account on twello.com and be sure to include yourself
in the Active Release Techniques category
use press release services to announce any changes in your
business that are in the least bit news worthy
Use press release services such as pitchengine.com(preferred)
and be sure to include anchor link to your site do not link more
than once in a single release, but always include the link to the
main ART site; http://pr-usa.net. There are others but these are
two preferred, and we are building our own CFM PR platform in
addition to Pitchengine.
18. NOTE: Dr. Leahy and CFM are working on a low-cost
certified provider solution that will allow ART and
individual providers to dominate search engines for
designated keywords, by doing a group solution that will
include iPhone apps, FB applications, hand coding of
custom sites, custom URLs, a dedicated PR platform,
custom and ongoing hand coded SEO and more only for
current ART providers and for a very small fee.