My experience within C&E Europe and across different industries

1. ...out of my experience,
delivering expertise to your business!
Fulfilling Your Business Needs...

2. Do your business need
Leading Team toward Achievements?
Build up success-orriented teams:
 Marketing, Sales, Promotional, Distribution
 Marketing and Sales Departments restructuring toward
functional effectiveness
 Managing through personal example and objective-related
KPI's
- Nestle's PID Medical Representatives team
- Interbrands M&D Pharma Division development
- Terapia's dedicated Medical Representatives' team for Cardiology
and Diabetes
- EBS Romania Sales and Marketing departments reorganization
and management toward success
- CEVA Sante Animale Sales and Marketing departments reorgan-
ization and management
- Ferrosan Medical Representatives and Marketing activities

3. Do your business need
Succesful Marketing Strategies
Development and Implementation?
 Marketing Strategies from scratch to significant success
 Product Portfolio management toward profitability
 Marketing Communication strategies implementation
- Terapia's Cardiology and Diabetes portfolio marketing strategies
development and implementation
- EBS Romania ERP system promotion and sales in B2B
environment; Microsoft partnership development
- CEVA Sante Animale Product portfolio analysis, restructuring,
promotion and profitable implementation
- Ferrosan portfolio analysis, structuring, promotion and profitable
implementation

4. Do your business need
Profitable Sales Policies?
 Optimal Channels balance in order to gain maximal
coverage
- Interbrands M&D Pharma Distribution Division development
- CEVA Sante Animale Sales management through big end-users
accounts and local / regional / national distributors
- Ferrosan Medical Sales through the first 3 distributors companies
and dedicated through the first 3 pharmacy chains

5. Do your business need
Flexibility across industries?
2008 – 2009 – Ferrosan A/S
 Para-pharmaceuticals (nutraceuticals) and OTC's
2006 – 2008 – CEVA Sante Animale (ex-Sanofi Animal Health
Division)
 Veterinary pharmaceuticals
2005 – EBS Romania
 IT software development company (ERP systems)
2003 – Terapia
 RX - pharmaceutical
1998 – 2002 – Nestle
 Infant Nutrition

6. Do your business need
Experiency within C&E Europe?
2008 – 2009 – Direct links with the Danish Marketing HQ and
follow-up of marketing and sales policy in surrounding countries
(Hungary, ex-Yugoslavia, Bulgaria, Ukraine) within Ferrosan A/S
2006 – 2008 – Direct involvement in regional sales and marketing
policies for Central & Eastern Europe (Poland, Hungary, Czech
Republic, Bulgaria, Republic of Moldavia) within CEVA Sante
Animale (ex-Sanofi Animal Health Division), in direct contact with
the French HQ, Libourne
2003 – Product assimilation project through co-operation with
Ethypharm (French pharmaceutical laboratory developing and
manufacturing medicinal products in the domain of controlled
release systems - DDS) - Saint-Cloud, France for Terapia