Dial2Do is a private Irish company spun out of Rococo Software that focuses on voice activation and hands-free phone services. They have over 40 interactive, two-way services that integrate with existing user applications. Dial2Do partners with device manufacturers, car kit makers, and carriers to provide their services through both integrated and after-market offerings. They offer various business models including paid partnerships, subscriptions, or per use fees and plan to rapidly launch third party services through their open platform.

1. Ivan.macdonald@dial2do.com

2. Company Background
• Private Company, Ireland
• Spinout from Rococo Software
– Enabling software shipped on 200m+ phones
• Business focus
– Voice activation/hands-free phone services
• Goto Market approach
– Direct /Affiliates (Dial2Do.com)
– White label Partners - hands-free ecosystem

4. Market Awareness

8. Currently 40+ services
Interactive, Two-Way service (not just voice to text)
Integrates with users existing applications

9. Dial2Do Positioning
In-market
e.g.
•Ford/TellMe
•BMW
“Advanced Handsfree”
After-Market
Dial2Do and Partners
•BT Device Mfrs
•Sat Nav Mfrs
•Carriers
•Wireless Distrib

10. Device Manufacturer Partner

11. Integrated Offering
+ =+ =
Device Relevant
Services
Differentiated
Offering

12. SouthWing

13. BlueTrek

14. “BlueTrek Assistant” – value add
• Product
differentiation
• Add pricing uplift for
period of service
• Recurring revenue
share downstream
• User registration/
marketing data

15. DriveNTalk
voice powered by

16. Aliph- Jawbone ICON

17. Jabra
• Select Car Kits, Headsets
• UK

18. White Label

19. Business Models
• Partner Pays
• Subscription
• Up-front included in device
– Recurring upsell
• Per minute/event

20. Open Platform – 3rd party services
“sandy”
“Evernote”
“Mosio”
“RTM”
“text”
jaiku
“jajah”“twitter”
“NYT”
“Huff Post”
“tumblr”
“Blogger”
Rapidly Launch 3rd Party Services
Distributed, Scalable Architecture
Multi-tenanted

21. Roadmap
• Smart Devices
– Smartphones
– PND
– Smart headsets

22. Route to Market – Hands-free
Partners
ivan.macdonald@dial2do.com