An overview of LocalSocial : Smart mobile marketing for retailers, built on the LocalSocial Proximity Platform.

1. POWERING PROXIMITY
Sean
O Sullivan
CEO,
Rococo
So*ware
sos@rococoso*.com
twi5er
@sos100

2. Company
Background:
Rococo
in
a
nutshell
Founded
2000
Sector
Wireless,
Mobile
Staff
6
Focus
Proximity
So*ware
and
SoluJons
(“Powering
Proximity”)
Short
range
wireless
(NFC,
WiFi,
Bluetooth);
Web
Scale
(Ruby
on
Rails);
Technology
Android;
iOS;
Java
(J2ME)
Impronto
(Java/Bluetooth)
;
LocalSocial
(Proximity
PlaXorm)
and
Products
Localsocial
for
Retail
(Smart
MarkeJng
for
Retailers)
Loca9on
Dublin
and
Tokyo

4. SMART
MOBILE
MARKETING
FOR
RETAILERS

5. LocalSocial
in
a
Nutshell
-­‐
1
• It’s
a
so*ware
service
that
enables
retailers
to
engage
with
new
or
exisJng
customers
when
they
are
on-­‐premise
or
“in
the
store”
• Customers
have
an
app
that
they
run
when
they
come
in
• The
app
detects
that
they’re
in-­‐store
• It
displays
offers
from
the
retailer
customised
to
the
user
/
store
/
Jme
of
day
/
etc.
• It
provides
points
for
just
“walking
in”

6. Localsocial
in
a
nutshell
-­‐
2
• It
works
using
proximity
technology
(short
range
wireless)
• This
is
used
to
assert
/
confirm
that
a
user
is
“on
premises”
• We
provide
a
small
box
to
the
merchant
that
acts
as
a
“beacon”
for
the
applicaJon
• Merchant
can
just
plug
it
in
–
no
configuraJon,
no
setup,
no
internet
• Walkthough
in
more
detail
now
follows….

7. We
give
the
merchant
a
small
box
Just
plug
it
in

8. We
provide
some
merchandising
material
(sJcker
for
window,
in-­‐
store
sJckers
/
posters)

9. Merchant
registers
at
www.mylocalsocial.com

10. When
logged
in
–
manage
locaJons,
create
own
offers,
manage
points
opJons
for
customers
Merchant
promotes
the
App
to
customers,
passers-­‐by
(NFC,
poster,
QR
code)
–
we
provide
merchandise

11. For
the
customer….
Runs
app
in-­‐store,
near
store
Customer
gets
LocalSocial
app
See
Offers,
collect
points,…

12. Value
to
Merchant:
Offers
and
Loyalty
Offers
to
people
nearby
Simple
to
create
and
manage
Can
be
changed
in
real
Jme,
through
the
day

13. Value
to
Retailer:
Social
(end
users
register
social
ID)

14. Value
to
Retailer:
Intelligence
Track
Visits
/
Busyness
Dwell
Jmes
Return
visits
Learn
about
the
customer
(social,
profile,
…)
Offer
performance

15. Summary:
For
the
retailer
Offers
To
people
right
here,
right
now
Intelligence
AnalyJcs
Visits,
Busy
Periods,
Dwell
Times,
Repeats
Loyalty
Beyond
counJng
8
coffees
Ambassadors
Promote
best
customers
to
Ambassadors!
And
more
Rewards,
gamificaJon,
surprises,
fun…

16. Core
Model
Get
Points!
See
Offers
And
more…
AnalyJcs
Opt-­‐in
And
more…
Retail
Network
Grows

17. Business Model
Fixed
Monthly
Fee
Per
Site
No
charge
for
Offers

18. Screenshots
/
Walkthrough

19. Quick
walkthrough
of
the
service…
• We’ll
look
first
at
the
end
user
applicaJon
to
see
what
the
user
sees
• We’ll
then
look
at
the
merchant
registraJon
and
set
up
online

20. LocalSocial
:
Customer
ApplicaJon
• For
end
users
of
the
service
–
free
download
• Simple
–
run
the
app,
and
it
shows
offers,
parJcipaJng
merchants,
points
and
more
• Three
main
views
(places,
offers,
map)
• Let’s
look
at
each
briefly…

21. LocalSocial
:
Places
• Places
are
merchants
who
are
taking
part
in
the
service
• Just
a
brief
Jtle
and
an
image
visible
for
each
• If
they
offer
“walk
in
points”
–
these
are
also
displayed
• If
you’re
in
the
store
right
now
–
they’re
highlighted
in
green:
“Proximity”

22. LocalSocial
:
Offers
• Lists
offers
“in
proximity”
and
nearby
• Offers
arranged
in
proximity
order
• Some
flagged
green
again
-­‐
as
“In
Proximity”
• These
are
offers
where
you’re
“on
premise”
or
“in
the
store”
• Because
the
short
range
wireless
“beacon”
is
visible

23. LocalSocial
:
Map
• Shows
offers
overlaid
on
a
map
• Tap
offer
to
see
the
details
• Together
–
these
three
views
(Places,
Offers,
Map)
give
the
user
a
flexible
way
to
explore
the
service

24. LocalSocial
:
Place
Detail
• If
you
click
on
a
place,
you
see
more
details
about
the
place
and
any
offers
available
• The
icons
at
the
bo5om
are
for:
– liking
a
place
– sharing
it
with
friends/
social
media
– mapping
it

25. LocalSocial
:
Points
and
Rewards
• When
a
user
is
in
proximity
to
a
merchant
that
offers
loyalty
points
• The
app
will
detect
and
collect
the
points
• Points
can
redeemed
for
rewards

26. LocalSocial
:
Rewards
• Rewards
(iniJally
at
least)
are
simple,
universal
vouchers
• Can
be
e-­‐distributed
(zero
cost)
• Amazon,
iTunes,
One4All,
etc.
• OpJon
to
add
merchant
rewards…

27. LocalSocial
:
Offers
• Merchant
controls
the
offers
– Type
of
offer
(discount,
two
for
one,
etc.)
– Limits
-­‐
how
many
are
available
– LocaJons
–
where
offer
becomes
visible
– Security
&
POS
–
unique
codes
and
colours

28. LocalSocial
:
Offers
• When
a
user
taps
an
offer,
they
see
the
detail
for
the
offer
• Title,
Image,
plus
addiJon
explanaJon
(just
out
of
view
in
this
screenshot)
• Icons
at
side
are
for
liking,
sharing
(on
social
media),
mapping
and
saving
offers
• The
redeem
bu5on
causes
a
redempJon…

29. LocalSocial
:
RedempJon
• RedempJon
– User
requests
by
clicking
the
bu5on
• Merchant
has
some
opJons
– RedempJon
only
available
when
“on
premise”
– Unique
code
(for
POS)
– Unique
colour
(for
security)
– Time
bound
(only
valid
unJl….)
• Show
at
the
Jll

30. LocalSocial
:
Social
Sharing
• Offer
Sharing
• Several
ways
to
share
Offers
• Each
offer
has
a
unique
URL
that
can
be
shared
in
a
variety
of
ways
– Twi5er,
email,
Facebook,
etc.
• Brings
recipient
to
a
unique
deal
page
• Social,
Viral,
Simple

31. Now
let’s
look
at
how
a
merchant
gets
set
up
to
use
the
service….
MERCHANTS

32. LocalSocial
:
Merchants
• Merchants
join
by
registering
on
web
• Once
registered,
they
can
manage
their
own
business
details,
locaJons
• Set
up,
manage
and
tune
their
own
offers
in
real
Jme
• Review
analyJcs

33. Merchants:
Adding
a
new
locaJon

34. LocaJon
Summary

35. CreaJng
a
promoJon

36. PromoJons

37. LocalSocial
:
AnalyJcs
Dashboard

38. LocalSocial
:
LocaJon
AnalyJcs

39. More
detail
on
the
technology
behind
LocalSocial?
5 Minute walk-through on YouTube here
Android Apps : Tagster, TweetAround and others

40. Status
and
Plans
Beta
Launch
Q1
2012
Business
Ireland
and
UK,
acJvely
seeking
rollout
partners
Development
App
ready
on
Android,
J2ME
(now);
Web
analyJcs,
and
merchant
Readiness
registraJon
and
management
(now),
iOS
support
(Q1
2012);
NFC
support
(Q1
2012)

41. POWERING PROXIMITY
Sean
O Sullivan
CEO,
Rococo
So*ware
sos@rococoso*.com
twi5er
@sos100