Sotiris, 20, introduces himself and provides information about his personality and interests, which include being random, unstressed, confident, and liking marketing, tennis, technology, and using more English than Greek words. He provides dates and brief descriptions from his past. The document encourages learning about others and listening before speaking. It discusses communicating AIESEC's global talent experience through different channels and messages tailored to audiences seeking leadership experiences or new opportunities. Effective promotion involves setting goals, defining targets and channels, crafting the right message and attractive content, and continuously evaluating strategies.
4. A few things about me!
I’m totally random!! (please get used to it)
I’m (almost) never stressed
I’m generally very confident
Sometimes I can be really stubborn
Sometimes (or a lot of times) I might seem angry but do NOT get
scared!
I can’t hold a grudge!
I love Marketing, Tennis, Technology, designing stuff
I use more English words than Greek ones! xD
Rumors (Other people) say: I have many ideas, I’m very creative, I’m
sometimes rude
5. A few things about me!
07.03.2013
04-07.04.2013
21.10.2013
15. A brand is the feeling
that somebody associates
with a specific product,
service or organization.
16.
17. What’s the Coca Cola of cigarettes?
The Marlboro of vodka?
The Absolut of sport shoes?
The Nike of coffee shops?
The Starbucks of small city cars?
The Smart of beer?
The Heineken of computers?
The Apple of Youth Leadership Development?
18.
19. The Brand Experience is a simple way to
understand how our target audiences
experience AIESEC.
20.
21. Youth Driven (energy, passion, emotion, leading, youth)
Impactful (a kind of experience our stakeholders have when
they interact with AIESEC and the positive impact that it can have
on them or the society)
Experience ( individual experience of our stakeholders,
leadership opportunities, international exchange, global learning
environment)
30. Our Why:
Peace and Fulfillment of Humankind’s potential
Bring change in Greece
Our How:
“We enable young people to develop themselves into the kind
of Leaders that bring change.”
Our What:
31. An experience that can jump start your career
A professional experience abroad
An experience that makes your CV awesome
An experience that develops your leadership characteristics
33. Communicating Global Talent
Materials
Info Days/Hours
Booth
Classrooms
Announcements
Social media posts
Events
University services
There’s room for more
34. Social Media Events University
ServicesStrategically
Communicating Global Talent
39. People who are looking for
a leadership experience!
People who like
taking advantage of
new opportunities!
People who want to
learn how to work in
teams!
40. Do not try to show interesting or special
Listen to the other people
52. 6 It’s all about Relevance
60% of young graduates
are prepared to leave
Greece for a new job.
82% state that it is
important for them to find
a job that fits with their
academic studies
53% of them consider
internships as a highly effective
tool to get employed.
60. Y o u
C A N
become
In this team
Most
Creative
People
61. Absorb everything
around you and live with
your eyes wide open.
Everything is relevant
to you at one point.
Justin Cooke, CEO, Innovate7
Pieces of advice! 1.
62. Be curious. And slightly
paranoid! (What
opportunity am I
missing?)
Rebecca Van Dyck, Head of Consumer
Marketing, Facebook
Pieces of advice! 2.