1. SIP Project Presentation on
GPS-based vehicle tracking and fleet
management solution
Presented by
Soumitra Kisku
IAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT
PUNE
2011-2013

2. Objectives
The followings are the objectives of my research project…
• To know the awareness about vehicle tracking system
• Measuring customer satisfaction in terms of product, services,
pricing
• Identify the potential customers for vehicle tracking system in Pune
• To know how vehicle tracking system is helping Tours and travels,
Transporters, Logistics companies, Heavy vehicle owners, Car
showrooms and schools.

3. SCMC Pvt. Ltd
Product: eZTrack Vehicle Tracking System
Versions of eZTrack:
• Basic eZ220
• Higher eZ320
• Advanced eZ4200

4. • What is Vehicle Tracking System?

5. •What are the benefits of vehicle tracking
system?

6. • Applications of Vehicle Tracking System

7. • Advantage and Disadvantages of Vehicle
Tracking System

8. Research Methodology
• Types of research:
Exploratory & Descriptive research
• Method of data collection:
Questionnaire
Telephonic Interview
• Sampling Unit:
Tours and travels, Transporters, Logistics companies, Heavy
vehicle owners, Car showrooms, Schools, Cab services
• Sample Size:
Internal Customer survey: 18 (12 customers are selected for
the analysis)
Market research for new customers: 232
• Techniques for analysis
Graphical Method

9. Data analysis and findings
Internal Customer Satisfaction Survey Result
Overall Satisfaction Rate with Product and Customer Service
0% 0% 0% 0% 0% 0%
100% 8.33% 8.33% 8.33%
16.67% 16.67% 16.67%
90% 16.67% 16.67%
80% 50%
41.67%
70%
60% 50%
58.33% 41.67%
66.67%
50%
66.67%
40% 33.33%
41.67%
30%
25% 25%
20%
25%
10% 16.67% 16.67%
8.33% 8.33% 8.33% 8.33%
0%
0%
Product Price Customer Handling of Staff's Product Overall
design & Support Complaint Knowledge Quality
Function
Very Satisfied Somewhat satisfied Average Somewhat Dissatisfied Very Dissatisfied

10. People heard about VTS
% of people heard about VTS
98.71%
100%
90%
80%
70%
60%
50%
40% % of people heard about VTS
30%
20%
10%
0% 1.29%
Yes
No
Yes No
No. of Respondent 229 3
In Percentage 98.71% 1.29%

11. People using VTS
% of people using VTS
92.24%
100%
90%
80%
70%
60% % of people using VTS
50%
40%
30%
20% 7.76%
10%
0%
Yes No
Yes No
No. of Respondent 18 214
In Percentage 7.76% 92.24%

12. People knows how VTS can help their
business
% of people knows how VTS can help their business
Not exactly
22%
No
17% Yes
61%
Yes No Not exactly
Yes No Not Exactly
No. of Respondent 131 36 47
In Percentage 61.21% 16.82% 21.97%

13. Observations
• Customers are very satisfied with the product and
services.
• Owners of the vehicles are now very much
dependable on tracking their vehicle.
• Those who are satisfied with the product and
services, they are willing to install VTS.

14. Suggestions / Recommendations:
a) Company should be more customers centric.
b) Company should take some initiative to create in depth
awareness among their potential customer so that company
can easily get new customers.
c) Company should also take hard selling technique to sell
their product and services.
d) Company required more executives to handle the customers
and deals.
e) Company should provide better services to delight their
customers.

15. Conclusion