7. How Competition Uses SMM? Newscale Twitter Followers No. of Tweets Web blog/ Community blog 252 20-25 per month http://www.newscale.com/blogs.php Total no. of Tweets till date: 227 Facebook Fans No. of posts - - LinkedIn Members No. of posts 188 - DynamicOps Twitter Followers No. of Tweets Web blog/ Community blog 33 10-12 per month 3-6 per month Total no. of Tweets till date: 21 12 blog entries Facebook Fans No. of posts 45 2-6 per month 17 LinkedIn Members No. of posts 129 - Eucalyptus Twitter Followers No. of Tweets Web blog/ Community blog 954 12 per month 3-6 per month Total no. of Tweets till date: 86 33 blog entries Facebook Fans No. of posts 1 - LinkedIn Members No. of posts 147 -
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11. Content Creation – Example (Internal content) Featured webinar Video by Newscale on the website
12. Content Creation – Example (External content) A newscale article submitted in Utilizer (Sys-con.com)
24. Competitive Data Newscale Twitter Followers No. of Tweets Web blog/ Community blog 252 20-25 per month http://www.newscale.com/blogs.php Total no. of Tweets till date: 227 Facebook Fans No. of posts - - LinkedIn Members No. of posts 188 - DynamicOps Twitter Followers No. of Tweets Web blog/ Community blog 33 10-12 per month 3-6 per month Total no. of Tweets till date: 21 12 blog entries Facebook Fans No. of posts 45 2-6 per month 17 LinkedIn Members No. of posts 129 - Eucalyptus Twitter Followers No. of Tweets Web blog/ Community blog 954 12 per month 3-6 per month Total no. of Tweets till date: 86 33 blog entries Facebook Fans No. of posts 1 - LinkedIn Members No. of posts 147 -
Here is some more content March 03, 2010 Most Valuable Content and Offers for IT Buyers MarketingSherpa, in partnership with IDG Connect, recently published an interesting study regarding the types of content and offers that IT buyers find most valuable. The report surveyed IT buyers about the specific factors that motivate them to “opt-in, open, and engage with vendor email.” The results were surprising and revealed some disparities between what IT marketers provide and what IT buyers want to see. For example, the study found that most marketers focused on using offer types such as educational content (92%), free research reports (85%), and peer best practices (79%). Yet IT buyers said they were most likely to click on a link that offered news and articles (84%), competitive comparisons and buying guides (73%), and promotional content (70%). http://hightechcommunicator.typepad.com/hightech_communicator/2010/03/most-valuable-content-and-offers-for-it-buyers.html
I don’t like these colors. Stick to rectangles or square shapes and single color
Capture flickr, youtube, slideshare accounts by newscale / eucalytpus/dynamic ops and show number of views or traffic or convo
I don’t like the colors. Cant read the fonts We have to create an account for scott powers on sys-con.com and add the name to community
This is an optional slide. Not sure if we can do this. But show LI / fb page with webinar promotion or event promotion by newscale
I don’t like the colors.
How will we make scott powers thought leader here?
Make the color blue.
A prominent number has to be given to building the social profile accounts – building prominent followers on twitter, linkedin group etc. I don’t like the green color
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