COMMUNICATIONSTOOLS
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The document discusses community communication tools and strategies for community groups. It provides an overview of how the communications landscape has changed with new social media tools and the importance of using a mix of traditional and non-traditional methods. Key tips discussed include listening to your target audiences, being innovative yet authentic, and creating a communications strategy that considers goals, messages, and audiences.
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COMMUNICATIONSTOOLS
- 1. Community Communications Tools for Community Groups Monday 26 th October 2009 Jude, Mark, Eric sounddelivery
- 8. The Changing Media Climate
- 21. Challenges
Notes de l'éditeur
- Recap - What is Podcasting and how do they differ from audio online? 9:05 Podcasting – freedom of speech that’s a step too far… or the modern- day pamphleteers? A discussion of the issues outlined in ‘CASE STUDY: NEW TECHNOLOGY, NEW MEDIA – NEW WORLD’ 9:40 Storytelling - Using Audio Creative session to explore ideas and formats for audio, including listen-back to the audio students have found as part of the pre-class homework. Class discussion of what makes compelling audio content and what makes a good/bad podcast. Discussion of how audio features are made. 10:20 Interviewing - Putting your interviewees at their ease
- So what are the challenges? FEAR - of change, of losing control, of damaging the brand TIME AND RESOURCES – can you commit to something that could add to your already overstacked workload? MONEY – how much is this going to cost? SCARY SENIOR MANAGEMENT – they don’t want it and what they say goes!