4. A clip, from us to you
7th episode
World War II
Love letters
Jim and Ruthie
5. The Vision...
• Share in an accessible, fun and thoughtful way:
1. Knowledge and experience of practitioners
2. Insights and inspirations of students
3. Perspectives and ideas of archives users
• Foster a greater understanding of how archives
function within society in hopes that it would inspire
an appreciation for true value of the materials that
archives hold.
6. The Mission...
• Produce a forum for discussion about theory
and practice in the archival profession
• Change peoples’ perception of archives
10. At Your Institution
• Incorporating work already being done on a
daily basis
• Re-using previously created materials
• Creativity, flexibility, passion, drive
11. Reaching a Broad Audience
• Start Small
o Relatives
o Friends
o Co-Workers
o Classmates
• Maintain a Core Following
• Use that Foundation to Build a Solid Support
Network
• Expand Audience...Slowly, but Surely
14. Using Podcasts to Increase Visibility
• Direct Ways to Increase Institutional Visibility:
– Website, iTunes, and Social Media
15. Using Podcasts to Increase Visibility:
iTunes Store
“history” 100s of podcasts “Minnesota history” 22 podcasts
16. Using Podcasts to Increase Visibility:
• Link to your podcast in:
– Finding aids
– Staff email signatures
– Related Wikipedia articles
17. Using Podcasts to Increase Visibility:
Indirect Exposure through Collaboration
Links to archival institutions discussed in the episode:
Archives as… Irish For a Day: March 17, 2012
18. Using Podcasts to Increase Visibility:
Increased Searchability
Search terms used to find Sound of the Archives taken from
our WordPress Dashboard statistics:
19. Positive Outcomes of Collaboration
• Increased institutional visibility and
searchability
• Honor the story of your donors and patrons
• Partner with institutions near or far to
increase awareness of collections
20. Engage Patrons in a New Way
• Who is alienated by blogs and social media?
– Visually impaired
– Patrons with low literacy levels and learning
disabilities
– Children
– Those without a reliable internet connection
– Anyone without time to dedicate to reading
21. Engage Patrons in a New Way
• Edutainment: providing education in an
entertaining format
22. Engage Patrons in a New Way
• Institutional Episodes: podcasts that inform
patrons about the policies, services, and staff
at your archive
– What is a finding aid?
– How do you search the archive catalog?
– How should you prepare for a visit to the archive?
– What projects are staff working on?
23. Why Your Archive Can Create a
Successful Podcast
• 45% of Americans Are Familiar With Podcasts
• 25% of Americans Listen to Podcasts on a
Regular Basis
24. Why Your Archive Can Create a
Successful Podcast
http://news.cnet.com/8301-13579_3-
57460633-37/apple-spins-out-podcasts-app-
ahead-of-ios-6/
http://android.appstorm.net/roundups/lifestyle-
roundups/great-podcasting-apps-to-replace-
google-listen/
Kindle Fire on Amazon.com
• Capitalize
on mobile
technology
• Meet your
patrons
where
they’re
already at
26. Stuff You Missed in History Class
http://entertainment.howstuffworks.com/hsw-shows/stuff-you-
missed-in-history-class-podcast.htm
Podcast access on the
How Stuff Works
website
Podcast access on iTunes
27. Documents that Changed the World
http://ischool.uw.edu/audio-video
Podcast access on the University
of Washington Information
School website
Podcast access on iTunes
