Re(dizajn) servisa

(Re)Dizajn servisa Dejan Restak CEO & Founder @ Vibe Network ex Mondo.rs - Wireless Media ex B92.net

Definicija tr žišta ,[object Object],[object Object],[object Object],[object Object],“ Ako dvoje ljudi kupi isti proizvod a nemaju načina da referenciraju jedan drugog, oni nisu pripadnici istog tržišta” – Crossing the Chasm, Geoffrey A Moore “ Nijedna kompanija ne može priuštiti da plati za svaki pojedinačni marketing kontakt”

Prihvatanje inovacije – Rodžers Everet (Rogers Everett)

Kako preskočiti ponor – Džefri Mur (Geoffrey A Moore) Inovatori – vole sve što je novo, tolerišu bagove, ne zadržavaju se dugo Vizionari – traže inspiraciju, totalnu promenu, nov servis, nov proizvod, koncept Pragmatisti – Traže sigurne i postepene promene na bolje, nije potrebna inovacija, lojalni Konzervativci – Ne vole promene, idu na provereno i ostaju dugo Negativci – Nema vajde, minimiziramo štetu

Kako se to uglavnom radi Concept Product Dev. Alpha/Beta Test Launch/ 1 st Ship ,[object Object],[object Object],[object Object],- Hire PR Agency - Early Buzz - Create Demand - Launch Event - “Branding” ,[object Object],[object Object],[object Object],Marketing Sales ,[object Object],[object Object],Business Dev. Engineering ,[object Object],[object Object],[object Object],[object Object]

Biznis model Svaku kompaniju opisuje 9 osnovnih elemenata

1. S egment klijenata Koje klijente i korisnike opslužujete? Šta oni zaista žele da im učinite?

2. Vaša ponuda (Value proposition) Šta nudite? Šta to njima čini? Da li im je bitno i koliko?

3. Kanali (channels) Kako pristupi svakom segmentu klijenata? Kojim tačkama interakcije?

4. Odnosi sa klijentima i korisnicima Kakve relacije uspostavljate sa svakim segmentom? perosnalne? automatske? akvizicija? zadržavanje/lojalnost?

5. Izvori prihoda Šta su vaši klijenti i korisnici spremni da plate? Koliko? Kako? Da li su prihodi periodični (pretplata), transakcionog tipa (prodaja ogl.prostora), servisni, po projektu?

6. Ključni resursi Koji resursi obezbeđuju vaš biznis model? Koja sredstva su esencijalna?

7. Ključne aktivnosti Koje aktivnosti morate da radite jako dobro u vašem biznis modelu? Šta je ključno?

8. Ključni partneri Koji partneri i dobavljači obezbeđuju vaš biznis? Na koga morate da se oslonite? Od koga zavisite?

9. Struktura troškova Koja je rezultujuća struktura troškova? Koji to ključni elementi čine vaše troškove?

Business Canvas #1 - Powerful sellers - Server providers - Variable costs: server and traffic maintenance costs - Fixed Cost: rent, salaries Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness ,[object Object],[object Object],Seller: - Access to large online customer pool - Bulk sales with reduced commission Buyer: - Better discounts - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Pro-sellers in Amazon and eBay who sell electronics Buyer: Online shoppers

Business Canvas #2 - Variable costs: server and traffic maintenance costs - Fixed Cost: rent, salaries Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness ,[object Object],[object Object],Seller: - More customer traffic - Bulk sales with reduced commission Buyer: - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products

Business Canvas #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness ,[object Object],[object Object],[object Object],Seller: - More customer traffic - Bulk sales with reduced commission Buyer: - Better discounts - Power to choose product deal - Buyer community feedback on products and sellers - Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products

Business Canvas #4 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seller side: - transaction fees Buyer side: - targeted ads - Maintaining online buyer/seller communities and credibility of transactions - Promotion of website and brand - Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products

Business Canvas Final ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Seller side: - transaction fees Buyer side: - targeted ads - float money ,[object Object],[object Object],- Physical resources (IT infrastructure) - Existing social networks -Buyer and seller communities, - Brand awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],- Automated services - Communities of buyers and sellers - Co-creation of value through customer feedback Multi-sided platform Seller: Trustworthy online sellers with verifiable websites Buyer: Online shoppers who are willing to wait to get significant discounts on products

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