2. What is a Blog
Benefits of Blogging
Examples of Blogs
Guidelines
Planning your Blog
Finding Topics to Write About
Finding Photos for your Blog
Promoting your Blog
3.
4. According to Wikipedia a Blog is …
is an abbreviated version of "weblog," which is a term used to describe web sites that
maintain an ongoing chronicle of information. A blog is a frequently updated, personal
website featuring diary-type commentary and links to articles on other Web sites. Blogs
range from the personal to the political, and can focus on one narrow subject or a whole
range of subjects.
Many blogs focus on a particular topic, such as web design, home staging, sports, or
mobile technology. Some are more eclectic, presenting links to all types of other sites.
And others are more like personal journals, presenting the author's daily life and
thoughts.
5. Your Blog
Broadcasting content out
& directing people back
into your sales funnel
Your Blog will interact and connect with connections in your social
networks. One goal will be to drive traffic from your networks to
your blog.
6.
7. Search Engines Love Blogs
Builds Your Brand
24/7 Exposure…. All year long
Buyers and Sellers will FIND YOU!
Provides a Flexible Platform for Providing Content
Builds Relationships with prospects and clients
Gives you “credibility” and “authority status” on your listing &
buyer appointments.
8.
9.
10.
11. Read Your Blog
See You as a Resource
Subscribe
Think of You for business
You now have a connection that has
been converted to a prospect
12.
13. There are several great blogs that are wonderful examples of what
companies are doing to promote their business and build their
brand
14. Coldwell Banker Table Talk- http://cbcotabletalk.wordpress.com/
Denver Musings - http://denvermusings.com/
Real Estate in Denver and the Suburbs - http://www.denver-realestateonline.com/
Bruce Swedal - http://www.bruceswedal.com/blog/
Amy Cesario’s Denver Real Estate - http://livingdenveronline.com/
Moved Denver Blog - http://moveddenver.com/
The Get Home Denver Team - http://bloghomedenver.com/
Twin Cities Real Estate Blog - http://www.twincitiesrealestateblog.com/
The Phoenix Real Estate Guy - http://www.phoenixrealestateguy.com/
15.
16. Publicize your Agency (i.e.. Coldwell Banker, Remax)
Keep in Mind the Fair Housing Act
Remember Once You Publish it is on the Internet
17.
18. Identify Your Audience
Establish a Posting Schedule (1 – 6 times a week)
Develop a List of Topics
Write 10 – 15 Blog Posts at a Time
19.
20. Share Helpful Links
Resource Lists
Local and Community News and Events
How to Topics
Product Reviews
Real Estate News
Mortgage News
Home Buyer or Seller Tips
26. Certain Items can be automated on your Blog. Here are a few
items you can use for automation:
Post your Twitter Updates on your Blog
Add Syndicated Content to your Blog via either an RSS feed or
via a Widget
27. It is possible to add content to your blog automatically using RSS
which stands for Really Simple Syndication.
Many sites offer a RSS feed. These can be used very effectively
to integrate content into your site. In using them make sure you
give credit to your source.
Here are a few potential RSS feeds that may be a good fit:
Housing Statistics from Realtor.org -
http://feeds.feedburner.com/RealtororgResearchHeadlines
Real Estate News from Google Alerts – It is possible to import
your google alerts into google reader and post to your blog
28. Widget: is a fancy word for tools or content that you can add,
arrange, and remove from the sidebars of your blog. Widgets
make it easy to customize the content of your blog sidebar.
www.widgetbox.com – offers several Real Estate Related
Widgets
http://www.trulia.com/tools/ - Trulia offers several tools that
can be added to your blog in the form of a widget
http://www.housingwidgets.com/ - offers several widgets even
a Vflyer Widget
http://www.zillow.com/webtools/widgets/ - Zillow offers several
widgets even a tax buyer credit quiz widget
29.
30. Provide Clear Links from your Main Site
Submit Your Blog to Directories
Comment on Other Blogs and Add a Link to Yours
Promote Your Blog on Other Social Networks
Promote your Blog to Your Email List
Allow others to Syndicate Your Blogs
31. Best of the Web Blogs - http://blogs.botw.org/
Blog Catalog - http://www.blogcatalog.com/
Blogarama - http://www.blogarama.com/
Technorati - http://technorati.com/blogs/directory/
Yahoo!’s Blog Directory -
http://dir.yahoo.com/news_and_media/blogs/
Bloggapedia - http://www.bloggapedia.com/
Blog Search Engine - http://www.blogsearchengine.com/
