Ovsyannikov huawei

Success with Huawei Hybrid TV
Solution

HUAWEI TECHNOLOGIES CO., LTD.

History Of Huawei TV Service
1993 2000 2004 2007 Up to 2010

Multimedia Multimedia Digital Entertainment Digital Home Product line Digital Home Product line
Pre-research Dep. Product line Product line 5 solutions: 6 solutions:
3 solutions: 4 solutions: IPTV, Digital TV, Mobile TV IPTV, Digital TV, Mobile TV, Internet
Focus on the Digital TV, Video phone IPTV, Digital TV, Mobile TV Internet TV, Video Surveillance TV, Video Surveillance, Hybrid TV
technology of TV Video conference Internet TV Product: Product:
service Product: Product: QAM/IPQAM, Encoder, VOD, QAM/IPQAM, Encoder, VOD, SQM,
STB, QAM, Encoder, QAM/IPQAM, Encoder, VOD, SQM, CDN, HIC CDN, HIC, Mashup
CDN Terminal Company:
Terminal: Terminal: Video phone, Video conference,
STB Terminal: Video phone, Video conference, STB, HG/AG/ONU/RG
Video phone,Video STB, HG/AG/ONU
Fixed Network Product line:
Network Product: conference, STB Fiber transmission of TV stream,
Fiber transmission of TV Network Product:
Multi-Play Solution
Signal and TV stream Network Product: Fiber transmission of TV
Fiber transmission of TV stream, Multi-Play Solution, Mobile Network Product:
stream, Multi-Play Solution, Mobile network optimization Mobile network optimization
Mobile network Optimization LTE based TV Service
Core Network Product: Core Network Product:
IMS based IPTV IMS based IPTV
Hisilicon Company:
Encoder/Decoder chipset

Huawei has more than 18 years TV service experience to guarantee the success of operator
.
TV service

HUAWEI TECHNOLOGIES CO., LTD. Page 2

Huawei SDP Based IPTV Service Map

DTT TV Hybrid Head end Satellite
Satellite TV
OTT TV / Internet TV
IPTV
Mobile TV
Cable TV
Internet info (For all TV) Hybrid TV T-Base
3rd Party VAS (For all TV) SDP platform

3G/Wimax/LTE
Mobile

Internet HFC Managed IP
Network

OTT STB Hybrid STB Hybrid STB Hybrid STB
Gadget PC PDA/Handset ITV Set (Hybrid Optional) (IP+DVB-C) ( IP+DVB-T) ( IP+DVB-s)


Huawei’s End To End Solution saves CapEx & future proof Investment

Module Structure Design Open Middleware Reliable, High Capacity
 Modular system component  Shield the difference of 3rd  Distributed system
 Provide the whole system component  Smooth Expansion
 Deploy new system & service  Integrate 3rd party component  Unified Network Management
Huawei’s E2E rapidly rapidly  Terminal Management

solution have
Structure Design Open Service Guarantee
the best Interface

characteristics
CDN Center POP

and design CMS

structure IP network
STB
BSS Headend
Middleware
(BackOffice)

CA/DRM
Operation layer Middleware layer Service network layer Bear network layer Home layer


Open Middleware is Easy to Integrate with 3-rd STB and More Services

Two-Layer Middleware can
support fast Service STB Middleware (Front)
Deployment
Information TV shopping
System Middleware: channel
STB Operation
 Provides standard, open
System Hardware
interfaces to facilitate the
integration with equipments Middleware Client
of various suppliers, hence
Karaoke Video BLOG
enabling fast service Service Application
deployment;
Live-TV
STB Middleware: VOD Value-added
 Conveniently integrated with TSTV Basic Service API
Service API
third-party STB’s (Set Top TVOD Games Interactive AD
Box) reducing deployment
costs;
System Middleware (Back)
 Quickly adapt to new
services Education online Yandex
 Integrated with Humax , Airties , Kaon, Pace’s series STB successfully for Etisalat in UAE
 Integrating with Albis and ADB’s series STB for Magyar Telekom and Qatar Telecom
 Start to integrate with Motorola series STB this month


Provide abundant and Innovative IPTV Service

Live TV Mosaic VOD incl Recom. TSTV incl. ReStart

PIP Reminder Search Promotion

Parent Control News Game Facebook


Realize TV-App-Store/TV-Market Based on Android STB

…
Terminal Performance Support:
The Benefit :
 Admin portal for Operators
 Colorful GUI  Developer API for 3rd party
 Customization service designer
Use customized EPG  User presence Interface
 Multi-screen
Desk top Widget
Web Widget
Mobile Widget
Multi-Content type
Videos
 Maps
 Slides show
Various Games
Pre-integrated

…


Huawei’s End to End Solution provides Unique Value

 Based on SDP & SDK
Cost Efficient Solution
Consistent  Open for 3rd Party Developers
Open for Terminals CTC STB cost is
Openness 
reduced 30%
 Open for Value-added Services

 Browser based EPG
Flexible  Customized EPG (within 1 month) Customer Driven
Customization Roadmap
 Customized functions & VAS ( 1month/ VAS)
Etisalat

 Pre-integrated solution with 3rd party vendors Future proof IPTV
Rich Experience in  Comprehensive SDP solution investment
Comprehensive Asset management solution Efficiently reuse existing
Network & System 
components in legacy
 Content Recommendation solution
Integration  Network Assessment, Integration & Management
environment, preserving
operator’s investment.

 Content Acquisition
Fast Time to  Strategic Plan Development Fastest Deployment
 Operations consultancy within 83 days!
Market  Managed Services
Malaysia TM
 Vast R& D Resources


Huawei IPTV Global Commercial Case List

Malaysia TM UAE Etisalat Hungary MT
340,000 200,000 Saudi Mobily
200,000 100,000

Guangdong Telecom Shanghai Telecom Saudi STC Morocco Telecom
1,950,000 260,000 25,000 150,000

Mexico Iusacell Xinjiang Telecom Zhejiang Telecom China Unicom
50,000 310,000 600,000 450,000

 Globally Huawei has already deployed 37 commercial IPTV applications
 The total capacity has reached up to 6,800,000 subscribers


Huawei is No.1 in IPTV Middleware/Content Delivery Platform

In the Category IPTV Middleware/Content Delivery Platform Worldwide Quarterly
of IPTV Market Share (Revenue)
40%
Middleware/
Content 30% Huawei
Delivery
Revenue (%)

Microsoft
Platform, 20%
ZTE

Huawei ranked Nokia-
10% Siemens
No.1 Worldwide Technicolor
(Thomson)
with market
0%
share of 31%. 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10
Calendar Quarter

Source: Infonetics Research(Q2,2010)


Best Service Delivery Platform for IPTV Award
IP&TV World Forum 2011

"Judged by a prestigious panel of
cable and telecom operators and
independent experts, the standard
of entries was extremely high and
the judges were faced with difficult
decisions on selecting this year's
winners. I'd particularly like to
congratulate Huawei on winning
the Best Service Delivery Platform
for IPTV Award,"

--Said by Gavin Whitechurch,
Director of the IP&TV World
Forum.
Best Service Delivery Platform for IPTV Award


Scalability: China Telecom (Guangdong) IPTV: Achieving over 1.4 Million
subs with Aggressive Bundled Strategy ( IPTV World Forum: Best Subscriber Growth Award in
2009)

Huawei Exclusive
Integrate different video platforms
Upgrade user experience and
HW/ZTE/UT Co-existing achieve public value 1400K subs
200K subs
Launch IPTV service and Occupy PHASE III:
the market PHASE II : Convergent
60K subs H.264 & Video Solution
Countryside
Informational
PHASE I: Center
MPEG4 2009 -
2007.6 – 2008.12
2005.10 – 2007.6  Integrate separate video platform into one platform
 Migrate platform from MPEG4 to H.264 smoothly
Provide IPTV basic services like BTV,  Make video and communication platform convergence
  Deploy Countryside Information Center
VOD,TSTV, TVOD and VAS like information to provide much more services and protects operator’s
 System extension
browsing, Games etc. investment on the existing infrastructure
 QoS Optimization
 Put into commercial


Ningbo Hybrid TV Services (IPTV+DVB-C)

Ningbo (IP+DVB-C): Enhancing Revenue by Threefold Solution:
with VoD Services
 Huawei provides an IP and HFC-
convergent interactive television
Live coding Satellite signals
solution to launch value-added
IPTV+DTV content
IPTV DTV
platform
management platform
platform services such as VOD and time-shift TV.

 Distributed deployment of large-capacity
Ningbo IP IPTV+DTV service Ningbo Netcom
broadband network support platform cable network and carrier-grade streaming server
M12000 to address massive requests for
on-demand content.
First stage:
VOD/ Time-shift TV Live TV 20,000 subscribers
IPTV&DTV
Second stage:
60,000 subscribers
 Flexible BSS middleware system is used,
dual mode STB
providing support for smooth expansion
of services.


Customized Solution For STC
 Customized dual-mode solution:
Headend antenna
– DVB-S + IPTV Home antenna
IPTV
Platform
 Customized EPG
 Customized home wiring solution STB HG IP Bearer Network

– Support for XDSL, WiFi, and Cat 5E DSLAM

– Support for multiple STBs 1. All the free channels received by a home antenna
2. Encrypted channels received by a headend antenna
– Support for network access through power cables
TV
 Customized STB + Remote Control
– Function + Shape + Interface
– Automatically initial configuration through USB
 Customized network plan & optimization Service
– Encoder optimization and FEC & ARQ deployment
decrease network requirement
– SQM deployment to save OPEX


OTT IPTV Service in Telekom Malaysia
Content provider
OTT IPTV Service Strategy
Internet application -- Provide TV service to
Media Widget Music subscriber that not covered by
FTTH with OTT, and then
Internet service
migrate to OTT IPTV when
all center
FTTH reach
Service operation platform
-- Provide Internet & Video to
Advertise Single Media news subscriber that have no PC in
Telecom application solution home
download
-- Fast go to market with
Smart Pipe scale >100K subs at 1st year to
CDN avoid contest when government
wholes FTTH
Digital home
Home host Key Technology
D -- HTTP Adaptive Streaming
LN PC
-- Webkit browser
tablet A、
3G -- Android STB
、
W OTT IPTV Milestone
ifi
-- June 2011 Launch
-- 40K subscribers in 2011


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