Market Segmentation Stclive

SECTION 2 Market segmentation and its implications for businesses

Learning Outcome ,[object Object],[object Object],[object Object],[object Object],[object Object]

MARKET SEGMENTATION ,[object Object]

Types of market segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

FAMILY SIZE AND LIFE CYCLE ,[object Object]

PSYCHOGRAPHIC OR LIFESTYLE SEGMENTATION ,[object Object]

NEIGHBOURHOOD CLASSIFICATION. ,[object Object]

ACORN Categories 13. Older People, Less Prosperous Areas 14. Council Estate Residents, Better off Homes 15. Council Estate Residents, High Unemployment 16. Council Estate Residents, Greatest Hardships 17. People in Multi-Ethnic, low income ages F Striving 11. New Home Owners, Mature Communities 12. White Collar Workers, Better off Multi-Ethnic Areas E Aspiring 9. Comfortable Middle Agers, Mature Home Owning Areas 10. Skilled Workers, Home Owning Areas D Settling 6. Affluent Urbanities, Town and Grey Areas 7. Prosperous Professionals, Metropolitan Areas 8. Better-off Executives, Inner City Areas C Rising 4. Affluent Executives, Family Areas 5. Well-off Workers, Family Areas B Expanding ,[object Object],[object Object],[object Object],A Thriving ACORN Groups ACORN Categories Figure 7.4 ACORN Categories

Group Activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Segmentation Stclive

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Market Segmentation Stclive