Brief SWOT analysis of Google. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/google-swot-analysis.html

2. Company Background
Name Google Inc.
Current CEO Eric Schmidt
Revenue $ 50.17 billion (2012)
Profit $ 10.7 billion (2012)
Employees 53,861 (2012)
Competitors
Apple, Facebook, Microsoft, Samsung
Electronics, IBM.
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3. 1.
•Open source products and services
2.
•Quality and customer experience are the primary
objects
3.
•Financial situation
•Access to the widest group of internet users
worldwide4.
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4. Strong patents portfolio
Product integration
Innovative culture
5.
6.
7.
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5. Weaknesses
1. Relies on one source of
income
2. Unprofitable products
3. Patent litigations
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6. 1.
Growing
number of
mobile
internet
users
2.
Obtaining
patents
through
acquisitions
3.
Driverless
electronic
cars
4.
Growing
into
electronics
industry
5. Google
fiber
cables
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7. 1. Growing number of mobile internet
users
2. Unprofitable products
3. EU antitrust laws
4. Competition from Microsoft
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8. MORE
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Google SWOT analysis 2013 –
Strategic Management Insight
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