Brief SWOT analysis of KFC. To see the full SWOT analysis, visit our website: http://www.strategicmanagementinsight.com/swot-analyses/kfc-swot-analysis.html
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KFC SWOT analysis 2013 by Strategic Management Insight
2. Company Background
Name KFC (Kentucky Fried Chicken)
Current CEO Roger Eaton
Revenue $ 9.5 billion (2012)
Profit N/A
Employees N/A
Competitors
McDonald’s, Burger King, Subway,
Wendy’s.
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3. 1.
•Second best global brand in fast food industry in
terms of value ($ 6 billion)
2.
•Original 11 herbs and spices recipe
3.
•Strong position in emerging China
•Combination of KFC – Pizza Hut and KFC – Taco Bell
• KFC is the market leader in the world among companies
featuring chicken their primary product offering
4.
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5.
4. Weaknesses
1. Poor quality suppliers
2. Negative publicity
3. Unhealthy food menu
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4. High employee turnover
5. Lack of strong marketing
efforts
6. 1. Saturated fast food markets in the
developed economies
2. Trend towards healthy eating
3. Local fast food restaurant chains
4. Currency fluctuations
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5. Lawsuits against KFC
7. MORE
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