SlideShare une entreprise Scribd logo
1  sur  7
KFC SWOT analysis 2013 by Strategic Management Insight
Company Background
Name KFC (Kentucky Fried Chicken)
Current CEO Roger Eaton
Revenue $ 9.5 billion (2012)
Profit N/A
Employees N/A
Competitors
McDonald’s, Burger King, Subway,
Wendy’s.
More information at:
1.
•Second best global brand in fast food industry in
terms of value ($ 6 billion)
2.
•Original 11 herbs and spices recipe
3.
•Strong position in emerging China
•Combination of KFC – Pizza Hut and KFC – Taco Bell
• KFC is the market leader in the world among companies
featuring chicken their primary product offering
4.
More information at:
5.
Weaknesses
1. Poor quality suppliers
2. Negative publicity
3. Unhealthy food menu
More information at:
4. High employee turnover
5. Lack of strong marketing
efforts
1.
Increasing
demand for
healthier
food
2. Home
meal
delivery
3. Introducing
new products
to its only
chicken range
More information at:
1. Saturated fast food markets in the
developed economies
2. Trend towards healthy eating
3. Local fast food restaurant chains
4. Currency fluctuations
More information at:
5. Lawsuits against KFC
MORE
For more information about this
presentation please visit our website!
KFC SWOT analysis 2013 –
Strategic Management Insight
Take a look at our other presentations!
More information at:

Contenu connexe

Plus de Ovidijus Jurevicius

Plus de Ovidijus Jurevicius (13)

Walmart SWOT Analysis 2018
Walmart SWOT Analysis 2018Walmart SWOT Analysis 2018
Walmart SWOT Analysis 2018
 
Starbucks SWOT Analysis 2018
Starbucks SWOT Analysis 2018Starbucks SWOT Analysis 2018
Starbucks SWOT Analysis 2018
 
Samsung SWOT Analysis 2018
Samsung SWOT Analysis 2018Samsung SWOT Analysis 2018
Samsung SWOT Analysis 2018
 
PepsiCo SWOT Analysis 2018
PepsiCo SWOT Analysis 2018PepsiCo SWOT Analysis 2018
PepsiCo SWOT Analysis 2018
 
McDonald's SWOT Analysis 2018
McDonald's SWOT Analysis 2018McDonald's SWOT Analysis 2018
McDonald's SWOT Analysis 2018
 
Ford SWOT Analysis 2018
Ford SWOT Analysis 2018Ford SWOT Analysis 2018
Ford SWOT Analysis 2018
 
Coca Cola SWOT Analysis 2018
Coca Cola SWOT Analysis 2018Coca Cola SWOT Analysis 2018
Coca Cola SWOT Analysis 2018
 
Apple SWOT Analysis 2018
Apple SWOT Analysis 2018Apple SWOT Analysis 2018
Apple SWOT Analysis 2018
 
Alphabet (Google) SWOT Analysis 2018
Alphabet (Google) SWOT Analysis 2018Alphabet (Google) SWOT Analysis 2018
Alphabet (Google) SWOT Analysis 2018
 
Amazon SWOT Analysis 2018
Amazon SWOT Analysis 2018Amazon SWOT Analysis 2018
Amazon SWOT Analysis 2018
 
Walmart SWOT analysis 2017
Walmart SWOT analysis 2017Walmart SWOT analysis 2017
Walmart SWOT analysis 2017
 
Alphabet (Google) SWOT analysis 2017
Alphabet (Google) SWOT analysis 2017Alphabet (Google) SWOT analysis 2017
Alphabet (Google) SWOT analysis 2017
 
Strategic management and strategic planning
Strategic management and strategic planningStrategic management and strategic planning
Strategic management and strategic planning
 

Dernier

Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxAditiChauhan701637
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxraviapr7
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfYu Kanazawa / Osaka University
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational PhilosophyShuvankar Madhu
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17Celine George
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17Celine George
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapitolTechU
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICESayali Powar
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptxmary850239
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice documentXsasf Sfdfasd
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...Nguyen Thanh Tu Collection
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfMohonDas
 

Dernier (20)

Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
In - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptxIn - Vivo and In - Vitro Correlation.pptx
In - Vivo and In - Vitro Correlation.pptx
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
Education and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptxEducation and training program in the hospital APR.pptx
Education and training program in the hospital APR.pptx
 
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdfP4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
P4C x ELT = P4ELT: Its Theoretical Background (Kanazawa, 2024 March).pdf
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Philosophy of Education and Educational Philosophy
Philosophy of Education  and Educational PhilosophyPhilosophy of Education  and Educational Philosophy
Philosophy of Education and Educational Philosophy
 
How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17How to Add a New Field in Existing Kanban View in Odoo 17
How to Add a New Field in Existing Kanban View in Odoo 17
 
How to Solve Singleton Error in the Odoo 17
How to Solve Singleton Error in the  Odoo 17How to Solve Singleton Error in the  Odoo 17
How to Solve Singleton Error in the Odoo 17
 
CapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptxCapTechU Doctoral Presentation -March 2024 slides.pptx
CapTechU Doctoral Presentation -March 2024 slides.pptx
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
Quality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICEQuality Assurance_GOOD LABORATORY PRACTICE
Quality Assurance_GOOD LABORATORY PRACTICE
 
Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
3.21.24 The Origins of Black Power.pptx
3.21.24  The Origins of Black Power.pptx3.21.24  The Origins of Black Power.pptx
3.21.24 The Origins of Black Power.pptx
 
The Singapore Teaching Practice document
The Singapore Teaching Practice documentThe Singapore Teaching Practice document
The Singapore Teaching Practice document
 
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
CHUYÊN ĐỀ DẠY THÊM TIẾNG ANH LỚP 11 - GLOBAL SUCCESS - NĂM HỌC 2023-2024 - HK...
 
Diploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdfDiploma in Nursing Admission Test Question Solution 2023.pdf
Diploma in Nursing Admission Test Question Solution 2023.pdf
 

KFC SWOT analysis 2013 by Strategic Management Insight

  • 2. Company Background Name KFC (Kentucky Fried Chicken) Current CEO Roger Eaton Revenue $ 9.5 billion (2012) Profit N/A Employees N/A Competitors McDonald’s, Burger King, Subway, Wendy’s. More information at:
  • 3. 1. •Second best global brand in fast food industry in terms of value ($ 6 billion) 2. •Original 11 herbs and spices recipe 3. •Strong position in emerging China •Combination of KFC – Pizza Hut and KFC – Taco Bell • KFC is the market leader in the world among companies featuring chicken their primary product offering 4. More information at: 5.
  • 4. Weaknesses 1. Poor quality suppliers 2. Negative publicity 3. Unhealthy food menu More information at: 4. High employee turnover 5. Lack of strong marketing efforts
  • 5. 1. Increasing demand for healthier food 2. Home meal delivery 3. Introducing new products to its only chicken range More information at:
  • 6. 1. Saturated fast food markets in the developed economies 2. Trend towards healthy eating 3. Local fast food restaurant chains 4. Currency fluctuations More information at: 5. Lawsuits against KFC
  • 7. MORE For more information about this presentation please visit our website! KFC SWOT analysis 2013 – Strategic Management Insight Take a look at our other presentations! More information at: