new

1. IBM Cognos PowerPlay
Debugging and the Fix/Fixing the bug


2. The Team
 Elma Pinto
 Avinash Sankar Gandhirajan
 Rohit Bhalerao
 Yirong Zhu
 Anirudh Khandelwal

3. Agenda
 Current Situation
 Impact
 Immediate Strategy and Communication
 Future Strategy
 Final Recommendation

4. Overview of Situation
 Report of bug
 Immediate Investigation
 Reaching out to Stakeholders
 Plan for the future

5. Impact – Short Term
& Long Term
Short Term Impact
Dissatisfied users
Product credibility at risk
“Product of the year” title at risk
Long Term Impact
Loss in market share
Brand Image at risk

6. Immediate Remedy to
Moderate Effect
 Market Research of the Pie Chart Vs. Bar
Chart
http://www.simplexnumerica.com/Gallery/gallery_pie.html
http://www.simplexnumerica.com/Gallery/gallery_bar2.html

7. Valuing the Customer Interest
 Communication Strategy
 Email with Temporary Update.
 Alternate Solution
 Increase in Customer Support Hotline.
 Webcasting

8. Media
 Track and Monitor through programs
 Topsy
 Hootsuite
 Brand Mentions
 Analyze traffic
 Multiple platforms at once

9. Users for Cognos PowerPlay
Classification
Media
Customer
Competitor
Stakeholder

10. Long-term Strategy
Technical
Debug by updating technology
Build up a back-up system
Non-technical
Communicate with users
Keep positive and be fully prepared for any challenge

11. Future Strategy
 Increase tester to developer ratio
 Alpha and Beta Testing
 Improve our development Process
 Crisis Management Team

12. Conclusion
 According to TBR IBM’s No. 1 ranking in service and
support
 Identified problem area
 Industry Experts
 Will solve it within 2 months time Frame
 Apologies to customers
No one is perfect.

14. Index
 Overview
 Probable Threats
 Most Likely Threats
 Suggested Actions
 Approaching Customers
 Social Media
 Final Recommendation