General Assembly provides skills-based education in technology, business, and design through immersive courses. It has trained over 51,000 students through both full-time and evening programs across 8 campus locations. General Assembly works closely with employers to develop curriculum based on market needs and ensures graduates have relevant skills and access to job opportunities. The document provides examples of successful career outcomes for graduates of General Assembly's 12-week Web Development Immersive course and details its collaborative process for developing the Business Fundamentals and Tactics course with McKinsey.

1. HELLO
Digital October
April 2013

2. GENERAL ASSEMBLY TRANSFORMS THINKERS INTO
CREATORS THROUGH EDUCATION AND
OPPORTUNITIES IN TECHNOLOGY, BUSINESS, AND
DESIGN.
WHAT IS GENERAL ASSEMBLY?

3. 51,000 STUDENTS TO DATE
8 ACTIVE CAMPUS LOCATIONS
45,000 SQ FEET OF GLOBAL REAL ESTATE
150+ HIRING PARTNERS
22 FORTUNE 500 CLIENTS
8500 HOURS OF CURRICULUM DEVELOPMENT
1,000+ GRADUATES OF INTENSIVE PROGRAMS
HIGHLIGHTS 3

4. HOW WE GOT HERE
OVERVIEW
‣ Launched in January 2011 in NYC as a space for
technology, entrepreneurship and design
‣ Offered hour-long evening classes
‣ Saw community demand for practical education
‣ Offered first 12-week course in late 2011
4

5. GA OFFERS SKILLS-BASED EDUCATION ON TOPICS
IN TECHNOLOGY, BUSINESS AND DESIGN.
PRODUCTS
WEB DEVELOPMENT
IMMERSIVE
FRONT-END WEB
DEVELOPMENT
BACK-END WEB
DEVELOPMENT
PRODUCT
MANAGEMENT
DIGITAL
MARKETING
BUSINESS FUNDAMENTALS
& TACTICS
DATA
SCIENCE
COMPUTER SCIENCE
FUNDAMENTALS
USER EXPERIENCE
DESIGN

6. GENERAL ASSEMBLY – GLOBAL VIEW 6

7. CONTEXT:
OVERVIEW
‣ High youth unemployment rates around the world
‣ 23% in EU, 16% in US under the age of 25
‣ Traditional colleges aren’t focused on teaching skills
‣ Number of computer science graduates in US has
fallen over the past 25 years
7

8. GA EDUCATIONAL PHILOSOPHY:
OVERVIEW
‣ We start in the workplace
‣ We partner with practitioners
‣ We teach through application and practice
‣ We iterate with each experience of the course
8

9. PHASE 1: DISCOVER & DEFINE
OVERVIEW 9
PHASE 2: DESIGN & DELIVER
DISCOVER: Interview hiring
managers and practitioners
DEFINE: Understand our
target audience and outline
student learning objectives
DESIGN: Working closely with
practitioner-instructors to
design or redesign the course
DELIVER: Observing class,
debrief with instructors, and
analyze feedback
WE APPROACH CURRICULUM DEVELOPMENT IN AN ITERATIVE MANNER – OUR CONTENT IS IN A
PERPETUAL “BETA” AS WE’RE ALWAYS IMPROVING.

10. • Relevant curriculum & instructors
• Access to a network of similarly-motivated professionals
• Opportunities to practice & hone skills
• Preparation for job readiness
• Blended education and employment
• Direct connections to employers
10OUTCOMES
OUTCOMES @ GA:

11. Ø Total number of graduates in first class: 17
Ø 94% of graduates went on to achieve desired outcome after 1.5 months
Ø (1 more coming!)
Ø Outcomes included companies such as:
as:
11CASE STUDY: OUTCOMES
WEB DEVELOPMENT IMMERSIVE

12. 12OUTCOME TESTIMONIALS

13. BUSINESS
FUNDAMENTALS &
TACTICS
CASE STUDY

14. BUSINESS FUNDAMENTALS AND TACTICS
CASE STUDY: OVERVIEW
Ø Focus on developing skills with practical applications that allow individuals to tackle
business problems from day one
Ø McKinsey partnership:
Ø Feedback on curriculum and course objectives
Ø McKinsey alums as teachers
Ø Collaborative admissions process
14

15. BUSINESS FUNDAMENTALS AND TACTICS
CASE STUDY: PROCESS
- Identified learning outcomes
- Identified target audiences for course
- Developed session topics and real world application
- Developed course projects using real world companies
- Iterate with McKinsey for feedback and additional input
- Sourced instructors from McKinsey current employees and alumni
15

16. GA EDUCATIONAL PHILOSOPHY:
OVERVIEW
‣ We start in the workplace
‣ We partner with practitioners
‣ We teach through application and practice
‣ We iterate with each experience of the course
16

17. THANKS!