This Is Your Brain on Visual Data - SXSW 2015
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These are the slides from Sasha Pasulka's "This Is Your Brain on Visual Data" presentation from SxSW 2015.
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This Is Your Brain on Visual Data - SXSW 2015
- 1. Sasha Pasulka Director, Audience Product Marketing spasulka@tableau.com @sashrocks / @tableau #visualdata
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- 29. Full screen: bit.ly/sxswvisual Mobile: bit.ly/sxswvisualmobile Download a free trial at tableau.com/trial Visit Tableau at Booth 329 for a demo spasulka@tableau.com @sashrocks#visualdata
Notes de l'éditeur
- I like to start these sessions off with a game I call “count the nines.” So, count the nines. Raise your hand when you think you know how many nines there are on here. [pause] In fact, just go ahead and shout it out. If you know how many nines are on here, shout out the answer. [pause]
- NOW count the nines. How many nines do you see? Raise your hand when you know.
- So what is visual analytics? THAT’s visual analytics.
- Those are really fancy words for what you just experienced. Humans can see visual patterns very well, but only when the patterns really play to a human’s strengths.
- Humans are slow at mental math. We’re not designed to manipulate complex numbers in our heads. Go ahead and try to solve this multiplication problem in your head.
- If we give you a pencil and paper, all of a sudden this problem becomes a lot easier to solve. How much easier?
- Which product subcategory is the most unprofitable?
- Which product subcategory is the most unprofitable?
- Now … which product subcategory is the most unprofitable?
- Preattentive attributes are information we can process visually almost immediately, before sending the information to the attention processing parts of our brain. This is information we process and understand almost unconsciously. These are generally the best ways to present data, because we can see these patterns without thinking too hard. If you have time/Internet/sound, show this video: http://www.youtube.com/watch?feature=player_detailpage&v=wnvoZxe95bo