Social Media isn't about just adding another task to the list. To be effective a strategic approach is needed which integrates all of the processes - buying, service and innovation.
8. B2B Marketing and Social Tools Lifecycle
. . Everyone’s Using it
.
Not sure how to use for my job
.
COOL FACTOR
It’s just a time sink
.
My CEO read about this
This thing on the airplane
.
I read about this thing on
on this blog, looks interesting
Maybe the next thing is better
WHY DID I THINK THIS WOULD WORK?
9.
10.
11. ……the world is becoming too fast,
too complex and too networked
for any company to have all the
answers inside.
12.
13.
14. Considered
but not a
significant
None factor
40% 51%
Major part of
the program
9%
Source: 2009 - 2010 Pragmatic Marketing Survey
15. Yes, for the company
(as an individual or as the company)
11%
No
Yes,
62% Personally
27%
Source: 2009 - 2010 Pragmatic Marketing Survey
17. The Valley is again pulling the wool
Only experimenting at present over the world’s eyes. We’ve learned
nothing from the late 90’s!
@prdmgttype90210 @dontweeverlearn2012
A nuisance perpetuated by the self-
It makes my eyes bleed
absorbed
@notbuyingitforPM @surlypm.noreallysurlypm
@pmpotential: Twitter as a marketing tool has
very interesting potential
@planningpm: Will use more in 2010 for products
Names are changed to protect the innocent Source: 2009-2010 Pragmatic Marketing Survey