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What is your career plan as a tech marketer?

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Jon Gatrell
Jon Gatrell

Develop a career plan and work it!

TechnologieBusinessCarrière
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Who Are You? Where are You Going?Develop Your Career Plan www.pragmaticmarketing.com www.spatiallyrelevant.org @spatially
Inquisitive
Determined
observer
Patterns
Lemonader
…curious…
What are you working on?
Top 10 Software Roadmap Trends Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
What do you do?
The Things We Do Source: 2010-2011 Pragmatic Marketing Annual Survey
What Product Managers Do Source: 2010-2011 Pragmatic Marketing Annual Survey
What Product Marketers Do Source: 2010-2011 Pragmatic Marketing Annual Survey
PMM v. PM Source: 2010-2011 Pragmatic Marketing Annual Survey
Time Spent on Social Media a Week? Source: 2010-2011 Pragmatic Marketing Annual Survey
What Do You Want to Know More About? “My customers and their customers” “Motivating sales reps” “Finance (yuck!)” “how to measure marketing success” “My competition” “market research techniques” Source: 2010-2011 Pragmatic Marketing Annual Survey
Compensation
The Average Salary by Role Source: 2010-2011 Pragmatic Marketing Annual Survey
Compensation by Experience? Source: 2010-2011 Pragmatic Marketing Annual Survey
Where Are You Going?
Career Path Profiles Executive AGE: 44 EXPERIENCE: 10+ Yrs Director AGE: 42 EXPERIENCE: 5-10 Yrs xManagers 39 yrs old EXPERIENCE: 3-10 Yrs Based on Respondent Title
What is Your Path?
Where do you want to focus?
Strategic Marketing Technical
Assess your skills
1 What are your strengths? 2 Where do you want to go? 3 What’s your plan?
Who Are You? Where are You Going?Develop Your Career Plan www.pragmaticmarketing.com www.spatiallyrelevant.org @spatially

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What is your career plan as a tech marketer?

Notes de l'éditeur

  1. How many of you are familiar with this framework?
  2. These are the areas of the framework for strategic, technical, and marketing activities.