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Social media strategies for business
- 1. From communication to conversation
Social Media strategies for business
© Daemon Group 2008 www.daemondigital.com
- 3. By 2010 it is predicted that there will be
more then 4 billion mobile phone
subscribers globally
© Daemon Group 2008 www.daemondigital.com
- 5. di vorced
used Google Latitude?
© Daemon Group 2008 www.daemondigital.com
- 6. Social Media users as a percentage of all
Internet users
67% of Internet users engage with Social Media
© Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com
- 7. Social Media users by global region
5.20%
9.17%
34.55%
22.61%
28.47%
Asia Pacific Europe North America Latin America Mid East/Africa
Based upon unique visitors in June 2008
© Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com
- 8. Global use of Social Media
ks
or
tw
os
ne
ot
s
ph
og
al
SS
ci
bl
ad
R
so
d
o
se
ea
se
pl
U
U
R
U
82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7%
W Vi H D
at si av ow
c h ta e nl
vi ph co oa
de ot m d
o o m po
cl sh en dc
ip ar te as
s in d ts
on g on
lin si bl
e te og
s
© Daemon Group 2008 www.daemondigital.com
Source: UM Wave 3
- 9. The opportunity in context
29.8m
61.0m
0.26m
5.4m
17.8m
3.7m
72.9%
5.1m
© Daemon Group 2008 www.daemondigital.com
Source: UM Wave 3
- 10. Imagery Blogging
Micro
Video
blogging
Podcasting
Social Media RSS
platforms
Forums Widgets
Chat Networks
© Daemon Group 2008 www.daemondigital.com
- 11. 62%
47.4% read
post 29.0%
write
77.0% Imagery Blogging
watch No14
28.2% Micro Sydney*
Video
upload blogging
Podcasting RSS
24.6%
40.2% feed
listen
Forums Widgets
Chat Networks
74%
message 21.1%
belong
Source: UM Wave 3 *Twitter Grader
© Daemon Group 2008 www.daemondigital.com
- 12. Four categories of online social networks*
SPECIAL INTEREST VIRTUAL WORLDS CONTENT BASED PEOPLE BASED
Wikipedia Second Life YouTube Linkedin
*Source: Datamonitor analysis, 2008
© Daemon Group 2008 www.daemondigital.com
- 14. There are 132 million
registered users of Facebook
© Daemon Group 2008 www.daemondigital.com
- 15. Dominance of Facebook and MySpace
Social media
Internet audience
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000
Facebook and MySpace combined equate to 43% of the social media audience by unique visitors
© Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com
- 16. 72.8% of internet users read blogs and
globally one new blog is created
every second of every day
© Daemon Group 2008 www.daemondigital.com
- 17. STEP ONE STEP TWO
Blogs can destroy reputation …
© Daemon Group 2008 www.daemondigital.com
- 18. … blogs can move markets …
© Daemon Group 2008 www.daemondigital.com
- 19. And blogs are helping consumers make
purchasing decisions.
© Daemon Group 2008 www.daemondigital.com
- 20. So, how to develop a Social Media
strategy for your organisation?
© Daemon Group 2008 www.daemondigital.com
- 21. It’s not about the applications
© Daemon Group 2008 www.daemondigital.com
- 22. Determine what do you want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your products or services
© Daemon Group 2008 www.daemondigital.com
- 24. Engaging with social networks through defensive
and then offensive strategic communications
© Daemon Group 2008 www.daemondigital.com
