Top Rated Pune Call Girls Tingre Nagar ⟟ 6297143586 ⟟ Call Me For Genuine Se...
Content marketing for builders and remodelers v2
1. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Content Marketing for
Builders and Remodelers
Chris Amber Spencer Powell
Inbound Marketing Specialist, Inbound Marketing Director,
TMR Direct TMR Direct
@chrisamber @spowell24
Enter questions/comments in
the chat panel
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
2. Agenda D e l i v e r i n g M e a s u r a b l e R e s u l t s
1. Debunk Myths
2. How Marketing Has Changed
3. Why is Content So Important Today?
4. How to Create Great Blog Content
5. How Content Turns Visitors Into Leads
6. Special Offer for Attending
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
3. D e l i v e r i n g M e a s u r a b l e R e s u l t s
TMR Direct: Who?!
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
4. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Debunking the Myths
Using Content to Generate Leads
Myth # 1: If I write it, they will come!
Myth # 2: Quality writing is not sustainable
Myth # 3: I’ll get an immediate ROI on my content marketing
Myth # 4: If I write 1-2 blogs a month, that will be sufficient to drive
traffic to my website
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
5. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing is Changing
has changed
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
6. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Traditional Marketing = Outbound
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
7. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Outbound Marketing Is Broken
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
8. D e l i v e r i n g M e a s u r a b l e R e s u l t s
So … what’s INBOUND marketing?
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
9. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Inbound Gives Leverage
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
10. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Inbound Is Cheaper
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
11. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Why is Content So Important Anyways?
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
12. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Impact on SEO
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
13. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Position Yourself as a Trusted Advisor
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
14. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Provides Something Valuable to Share
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
15. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Blogs and Blogging: What’s a Blog?
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
16. D e l i v e r i n g M e a s u r a b l e R e s u l t s
What’s a Blogging Strategy?
Three Components
1. Developing Your Marketing Persona
2. Blog Purpose:
a. Addressing the needs/wants/desires of your
persona
b. Trusted advisor
c. Setting expectations
3. Optimizing your articles for search engines
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
17. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Inbound Marketing Assessment
•Inbound Marketing Process
•Get More Traffic
•Start Generating Leads Today
•No Obligation to Buy
•Bonus: How to get started
with blogging now
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
18. D e l i v e r i n g M e a s u r a b l e R e s u l t s
How to Create Great Blog Content
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
19. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Answer Your Prospects Questions
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
20. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Solve Your Prospects Problems
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
21. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Address Your Prospects Pains
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
22. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Use Headlines and Bullets
To Make Your Content Easy to Read
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
23. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Link to Other Relevant Content
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
24. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Don’t Be Stiff!
25. D e l i v e r i n g M e a s u r a b l e R e s u l t s
How to Turn Visitors Into Leads
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
26. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Offer Development
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
27. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Calls to Action
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
28. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Landing Pages
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
29. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Summary
•Creating Content is the Foundation to an Inbound
Marketing Campaign
•You Need to Answer Your Prospects Biggest Questions
•You Need to be Consistent
Inbound Marketing is a process of constant improvement.
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
30. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Return on Investment (ROI)
Analytics
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
31. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Return on Investment (ROI)
Analytics
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
32. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Inbound Marketing Assessment
•Inbound Marketing Process
•Get More Traffic
•Start Generating Leads Today
•No Obligation to Buy
•Bonus: How to get started
with blogging now
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
33. D e l i v e r i n g M e a s u r a b l e R e s u l t s
Questions?
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Notes de l'éditeur
Chris – 1,3,5Spencer – 2,4,6
Bullet points for ChrisMore traffic is the answerIf you build it they will comeAny easy to find contact us page is the best way to get a lead
SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
SEO (ability to target multiple keywords and keyword phrases)Position yourself as a trusted advisor and influencerBuild equity for the overall website (adding pages…planet example)Gives you something to share on social media
http://marketing.tmrdirect.com/ima
Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
Answering your prospects questionsSolving your prospects problemsAddressing your prospects painsUse headlines and bullet points to make it easy to readIt has links to other relevant contentDoesn’t need to be “formal” and “stiff” – it should come across as natural
It has clear CTAs to direct your visitorsThe CTAs drive to LPs
It has clear CTAs to direct your visitorsThe CTAs drive to LPs
It has clear CTAs to direct your visitorsThe CTAs drive to LPs
It has clear CTAs to direct your visitorsThe CTAs drive to LPs