3 24 Jcc Presentation Master4
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A presentation to a not for profit membership organization on "jumping into the soup" of social media
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3 24 Jcc Presentation Master4
- 1. Social Media Jumping into the Soup Presentation to the Kaplen JCC on The Palisades March 24, 2009
- 2. Social Media Intro • An Overview o LinkedIn o Facebook o Twitter • 3 SocMed Tools for the Kaplen JCCOTP • Your Questions and Answers
- 3. What We Expected http://zamchicktheblog.blogspot.com/2009_02_01_archive.html
- 4. What We Got
- 6. Using Social Media The Old Way The New Way • Form business networks • Connect with friends • Reach stakeholders • Connect with family • Raise awareness to the JCCOTP and its programs • Connect with current and former co-workers • Develop interactive relationships • Drive traffic to the website
- 7. Websites and Blogs • Website: An online presence of an organization whose primary purpose is to inform its audience. • Blog: An online diary often included in a website or on its own with regular entries of commentary with an interactive component
- 8. Website Website Uses JCCOTP Home Page Outreach • Member Information • Calendar • Profiles • Online Catalog • Charitable Giving • Training and Education • Announcements •
- 9. Blogs Why Have A Blog? DCJCC Blog Entry • A less formal voice • Dynamic updating • Website interactivity • Thought leader
- 10. Social Media Definitions • LinkedIn is an online network of 30 million designed for professional interaction • Facebook is a social utility of 30 million users that connects people with friends and colleagues • Twitter is a microblogging service in which 15 million users answer quot;What are you doing?quot; with messages of 140 characters in length
- 11. LinkedIn LinkedIn’s U.S. unique visitors shot up 22 percent to 7.7 million, up from 6.3 million in December. www.techcrunch.com/
- 12. What is LinkedIn
- 13. What LinkedIn Can Do for You • Reach and interact with qualified professionals • Direct access through trusted personal introductions • Increase reach of fundraising Exchange information with like-minded professionals • • Increase membership • Drive website traffic
- 14. JCCs on LinkedIn • JCC of Greater Kansas City • JCC of Western Monmouth • Sid Jacobson JCC - Roslyn, NY
- 15. Group Engagement on LinkedIn
- 17. Who’s on Facebook? • 25 million users 25 and under, median age 26 • 5 million middle school+ • Fastest-growing groups: 55+ up 156% since 2008 • 45% of Google users have Facebook homepage http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html
- 18. Benefits of Facebook • Access to the social world, i.e. it’s cool • The viral effect • Multi media Interaction • Social engagement with members • Web traffic generation • New member acquisition and retention http://www.marketing-jive.com/2007/09/11-business-benefits-of-using-facebook.html
- 19. JCCs on Facebook • JCC Teens, NY • JCC Generation R, NY • Shoshana JCC Manhattan Rudnick, NY • JCC Club
- 20. Using Facebook for Outreach
- 22. Twitter In February, 4 million people in the U.S. visited the site, up from 2.6 million the month before. http://www.techcrunch.com/2009/03/13/whoa-twitter-mania/
- 23. Twitter
- 24. Tweet Preparing presentation for Kaplen JCC on the Palisades: “Social Media – Jumping into the Soup” http://www.jccotp.org/
- 25. TinyURL Makes it Fit
- 26. JCCs on Twitter
- 27. LET’S TRY IT OUT
- 28. 2009 Rubin Run • Website • Blog • LinkedIn • Facebook • Twitter
- 29. Core Message 2009 Mom’s Day Rubin Run – Fitness & Fun for the entire Family – Starts Thursday 5/7 www.jccotp.org Total count: 93 characters
- 30. Blog: 2009 Rubin Run
- 32. Facebook: 2009 Rubin Run
- 33. Twitter: 2009 Rubin Run
- 34. Social Media Recap • An Overview o LinkedIn o Facebook o Twitter • 3 SocMed Tools for the 2009 Mom’s Day Rubin Run
- 35. Ready to Jump Into The Soup?
- 36. Q&A
- 37. Thank you! www.sperlingreene.com Karen Sperling, Chief Conversation Officer Steven Greene, Chairman of The Conversation ksperling@sperlingreene.com sgreene@sperlingreene.com (201) 871-0605 The currency of marketing is powerful conversation.