http://ITMarketingIdeas.com SUMMARY SLIDES: Find out how to market computer services, so that customers will keep their appointment to hear about what you have to offer. Copyright (C) SP Home Run Inc.

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How to Market
Computer Services
so that Prospects
Keep Appointments
Courtesy of the
Small Business Computer Consulting Blog
http://blog.sphomerun.com
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Advertising Can
Reach More
People

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But Direct Contact
is How to Market
Computer
Services

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If You Want to be
Sure of Some
Action

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Get Prospective
Customers
Excited About
Meeting with You

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First “Sell” an
Appointment to
Meet a
Prospective
Customer

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Wait Till that
Meeting Before
Getting into the
Details of What
You Offer

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Announce the
Standalone
Benefits of the
Meeting That:

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1. Will Interest the
Particular
Customer You
Want to Meet

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2. Can be
Guaranteed to
the Customer
When They
Agree

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To an Appointment
and Meet You

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Make the Meeting
Benefits More
Specific and
Tangible

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You Can’t Guarantee
that You Have the
Perfect Solution for
a Customer Before
You Meet

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However, You Can
Promise a Quick and
Meaningful Estimate
of Cost-savings by
Using

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• Remote
Management
Technology

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• A Case Study on
Self-repairing
Networks

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• A Demonstration
of a Cloud Service

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You Guarantee a
Real Benefit as a
Reminder to the
Customer to be
Available

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Deliver What You
Promised Over the
Phone Then Move
Towards Your
Ultimate Goal

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Standalone Benefits
Can Work for Phone
Meetings, As Well
As Face-to-face
Encounters

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What Kind of
Appointments Do
You Set for Doing
Business?

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Does Your Approach
on How to Market
Computer Services
Differ Accordingly?

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Tell Us About it in
the Comments
Section

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Recommended Reading:
Top 10 IT Marketing Strategies
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