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IT Services Marketing
    Building Your Team
   with the Right Players

  Courtesy of the
  Small Business Computer Consulting Blog
  http://blog.sphomerun.com
  Creative Commons Image Source: Flickr BUILDWindows
Sponsored by ITMarketingIdeas.com
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  When Planning
  IT Services
  Marketing
  Campaigns for a
  Startup,
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 The First
 Inclination is Often
 to Start with the
 Popular Cookie-
 cutter Shortcuts:
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  • Market –
    Message –
    Media
    (in a triangle)
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  • Attention –
    Interest –
    Desire –
    Action
    (AIDA)
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  But What if that
  Just Wasn’t
  Enough?
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  Or What if those
  Simplifications
  Were Simply
  Putting the Cart
  Before Horse?
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  “Is There a Road
  Map for Setting up
  the Marketing
  Function in an
  IT Start-up
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 Where Marketing
 Was Being Handled
 by the Practice
 and Sales,
 Predominantly?”
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 Pat McGraw of
 McGraw Marketing,
 Explains How One
 Single Road Map
 Wouldn’t Work
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  The Company
  Really Needs to:
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 (a) Tap into its
 Existing Resources
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 (b) Concentrate on
 Company Goals
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  Essentially, it’s all
  About Building
  Your Team with
  the Right Players,
  at the Right Time
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                     Phase 1
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  Start with a
  Senior Marketing
  Executive,
  such as a CMO or
  VP of Marketing
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  This Person
  Would Need a Vast
  Skill Set to Tackle:
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 • Market Research
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 • Products/
   Services
   Research
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• Strategic Planning
Products/Service,
Pricing, Distribution
Channels, and
Promotion
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  Outsource Tactical
  Functions Rather
  than Hiring
  In-house Staff
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  Lobby for a
  CRM-focused
  Position
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  Analyze Internal
  Processes from
  Development all
  the Way Through
  to Client Retention
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                     Phase 2
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  Various Tactical
  Needs:
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  • Lead Generation
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  • Lead Nurturing
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  • Client
    Acquisition
    and Retention
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  • Referral
    Programs
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  • Channel Partner/
    Affiliate
    Programs
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  What Do You
  Think of McGraw’s
  IT Services
  Marketing Advice?
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  Is it Overkill
  for a One or
  Two-person
  IT Startup?
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  Or, Exactly What’s
  Needed?
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  Please Share Your
  Thoughts in the
  COMMENTS
  Section Below
SPHomeRun.com
Recommended Reading:
Top 10 IT Marketing Strategies

                                Download this
                                Free Special Report Now at
                                ITMarketingIdeas.com

Copyright © SP Home Run Inc. All worldwide rights reserved.
SP Home Run is a registered trademark of SP Home Run Inc.

Creative Commons Image Source: Flickr BUILDWindows

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IT Services Marketing - Building Your Team with the Right Players (Slides)