The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Understanding & Leveraging Social Media
1. Understanding & Leveraging Social Media Protect & Enhance Your Reputation & Brand Presented by Dave Tedlock, NetOutcomes & Jodi Horton, Ideas @ Work
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5. From LINKEDIN.COM’s Individual Network Statistics Page: Here you see statistics about your network, including how many users you can reach through your connections. Your network grows every time you add a connection — invite connections now . Your Network of Trusted Professionals You are at the center of your network. Your connections can introduce you to 354,700+ professionals — here’s how your network breaks down: Your Connections: Your trusted friends and colleagues 10 Two degrees away: Friends of friends; each connected to one of your connections 2,800+ Three degrees away Reach these users through a friend and one of their friends 351,800+ Total users you can contact through an Introduction 354,700+ 3,167 new people in your network since April 23 The LinkedIn Network The total of all LinkedIn users, who can be contacted directly through InMail . Total users you can contact directly — try a search now! 35,000,000 + You've Got Power! Use It Well.
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8. SHOULD YOU BE ON THE SOCIAL MEDIA SITES? ABSOLUTELY! Remember the old saw: If you don’t define yourself, others will surely do it for you . So, decide who you want to be and get to work backing up that image with visual and verbal evidence to support it. WHO IS YOUR DIGITAL ALTER EGO? Google yourself and your company regularly. Google the competition, too. You’ll be amazed at what you find! To monitor your reputation going forward, set up a Google Alert on your name and the name of your business at: http://www.google.com/alerts?hl= en&gl =&source= alertsmail . Google properly! Don’t forget to put quotation marks (“) around the names and/or add a location to avoid a long list of useless results. Creating And Managing Your Online Reputation
10. MARTHA COAKLEY, ATTORNEY GENERAL September 23, 2008 - For immediate release: … Jodi Horton, age 33, was charged with Unemployment Fraud (22 counts) and Larceny Over $250. Following a change of plea from not guilty to guilty, Suffolk Superior Court Judge Lloyd MacDonald sentenced Horton to two years in the House of Correction; sentence suspended for five years, and ordered her to pay restitution in the amount of $5,176. Someone Else’s Life Is Passing Before My Eyes!
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