Michigan Association of Planning 2012 Annual Planning Conference Thursday, October 18, 2012

1. Hacking the Public Presentation
Michigan Association of Planning
2012 Annual Planning Conference
Thursday, October 18, 2012 | 11:30 am to 12:45 pm

2. Introductions
Robert Eggers, AICP
Principal/Senior Planner
Spicer Group, Saginaw
Alan Bean, AICP
Project Planner
Spicer Group, Saginaw
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3. Introductions
About Spicer Group
• Based in Saginaw
• Founded in 1944
• Offices also in St. John’s and
Belleville
• Over 100 full-time professional
and technical employees
• On the web:
www.spicergroup.com
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4. Agenda
1) Meaningful “Hacking”:
Using Online Media for Planning
2) Framework for Using Online
Media
3) Demonstration
4) Assessment
5) Parting Thoughts
6) Q & A Time
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5. Meaningful “Hacking”:
Using Online Media for Planning
The word hacker... [is] generally
referring to someone who
challenges the existing order...
Source: http://en.wikipedia.org/wiki/Hacker_(term)
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6. Meaningful “Hacking”:
Using Online Media for Planning
Hacker Ethics: The belief that
information-sharing is a powerful
positive good, and that it is an
ethical duty of hackers to share
their expertise by... facilitating
access to information and to
computing resources wherever
possible.
Source: http://dictionary.reference.com/browse/hacker+ethic
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7. Meaningful “Hacking”:
Using Online Media for Planning
Our Goals for You Today:
1) Show you how to use online media more effectively
2) De-Mystify many aspects of using online media for planning
projects and for public participation
3) Inspire you to try some of these tools and techniques for an
upcoming meeting or your next planning project
4) Provide you with realistic expectations and insights on
challenges
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8. Meaningful “Hacking”:
Using Online Media for Planning
Some Reasons for Using Online Media:
1) Inform the public in creative ways – can strengthen a project
2) Offers additional method(s) for public to engage the planning
process
3) Presents opportunities to keep projects in front of the public,
helps to minimize misinformation
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9. Meaningful “Hacking”:
Using Online Media for Planning
CAUTIONS!
NOT A MAGICAL ZONING AMULET
(apologies to The Onion)
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10. Meaningful “Hacking”:
Using Online Media for Planning
Also, It’s Not This:
MIGHT GET YOU IN TROUBLE
( just sayin’)
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11. Meaningful “Hacking”:
Using Online Media for Planning
Additional Context
International Association for Public Participation (IAP2)
…the recognized global authority on tools and best practices for people who develop and
conduct public participation processes.
More information about IAP2’s Spectrum of Public Participation at
www.iap2.org
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12. Framework for Using Online Media
Platform
Tools
Content
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13. Framework for Using Online Media
Platform
Tools
Content
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14. Framework for Using Online Media
Pictures
Videos
Agendas & Mapping Files &
Minutes GPS Data
Powerpoints PDFs
Content
(this stuff should be in your office)
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15. Framework for Using Online Media
Tools
(puts you in the driver’s seat)
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16. Framework for Using Online Media
Platform
(mission control, baby)
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17. Framework for Using Online Media
Now let’s take a tour…
(plutonium-powered curiosity)
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18. wordpress
public hearing post
linking to a PDF file
18

19. wordpress
meeting post
linking to site plans
19

20. flickr images
embedded in
wordpress
20

21. scribd
embedded in
wordpress
21

22. scribd
embedded in
wordpress
22

23. image files
uploaded & posted in
facebook
23

24. slideshare
posted in
facebook
24

25. vimeo
embedded in
wordpress
25

26. youtube
embedded in
wordpress
26

27. video
uploaded & posted in
facebook
27

28. google maps
embedded in
wordpress
28

29. google maps
embedded in
surveymonkey
29

30. surveymonkey
posted in
facebook
30

31. geocommons
embedded in
wordpress
31

32. wordpress
blog comments
32

33. wordpress
dashboard
showing referrers
33

34. wordpress
dashboard
showing search terms
34

35. wordpress
dashboard
showing clicks
35

36. Demonstration
Let’s Observe the Interwebs at Work
(the fusion of content, tools, and platforms)
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37. Demonstration
Google Maps in WordPress
in four easy steps
#1
Create your mapping features
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38. Demonstration
Google Maps in WordPress
in four easy steps
#2
Click the link creation button
and copy the HTML code
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39. Demonstration
Google Maps in WordPress
in four easy steps
#3
Create a new post in your
WordPress.com blog
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40. Demonstration
Google Maps in WordPress
in four easy steps
#4
Paste the HTML code in your blog post
and click the publish button
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41. Demonstration
Vimeo in Facebook
in six easy steps
#1
Upload your video file
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42. Demonstration
Vimeo in Facebook
in six easy steps
#2
Click the name of your video
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43. Demonstration
Vimeo in Facebook
in six easy steps
#3
Highlight the video URL and copy it
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44. Demonstration
Vimeo in Facebook
in six easy steps
#4
Go to your Facebook page
and paste the URL in the status box
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45. Demonstration
Vimeo in Facebook
in six easy steps
#5
Wait for Facebook to convert that URL
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46. Demonstration
Vimeo in Facebook
in six easy steps
#6
Type over the URL left-overs with an
interesting statement and click “post”
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47. Assessment
Off the Charts!
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48. Tools: Flickr
flickr.com
Photos
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways
Public can provide comments online
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49. Tools: Photobucket
photobucket.com
Photos
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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50. Tools: Panoramio
panoramio.com
Photos
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content X
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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51. Tools: Google Maps
maps.google.com
Maps
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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52. Tools: Bing Maps
bing.com/maps/
Maps
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online X
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53. Tools: GeoCommons
geocommons.com
Maps
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats
Can show information in unique ways
Public can provide comments online X
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54. Tools: Scribd
scribd.com
Documents
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats
Can show information in unique ways X
Public can provide comments online
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55. Tools: SlideShare
slideshare.net
Documents
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats
Can show information in unique ways X
Public can provide comments online
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56. Tools: YouTube
youtube.com
Video
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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57. Tools: Vimeo
vimeo.com
Video
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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58. Platform: WordPress.com
wordpress.com
Social Media
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats
Can show information in unique ways
Public can provide comments online
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59. Platform: Blogger
blogger.com
Social Media
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways
Public can provide comments online
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60. Platform: Facebook
facebook.com
Social Media
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content X
Allows uploads of various file formats
Can show information in unique ways
Public can provide comments online
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61. Other Tools: Google Earth
google.com/earth/
Virtual Globe
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free !
Tool creates code for embedded content X
Allows uploads of various file formats !
Can show information in unique ways !
Public can provide comments online X
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62. Other Tools: SurveyMonkey
surveymonkey.com
Opinion Survey
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free !
Tool creates code for embedded content
Allows uploads of various file formats X
Can show information in unique ways X
Public can provide comments online
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63. Other Tools: Wordle
wordle.net
Word Cloud
Use this for online outreach?
Use this tool at a meeting?
Use this tool for a planning project?
Use content URL in public notice?
Practical to convert this to print media?
Can newbies easily use this tool?
Use this tool for online storage (cloud)?
Allows you to upload content for free
Tool creates code for embedded content X
Allows uploads of various file formats X
Can show information in unique ways
Public can provide comments online X
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64. Assessment
Spicer’s
Top Recommendation
Flickr Facebook
Perfect for
Newbies!
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65. Assessment
Spicer’s
Top Recommendation
GeoCommons WordPress.com
Advanced Users
Will Love This!
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66. Assessment
Spicer’s
Top Recommendation
Google Maps Vimeo
Best of the Best!
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67. Parting Thoughts
Consider how these tools and
platforms might be used in
different contexts.
Compare how they might be
deployed for a public hearing
compared to a planning project.
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68. Parting Thoughts
Manage workflow through
consistent naming for e-mail,
e-
logins, screen names, and URLS.
For example:
laurelparkplan@yahoo.com
laurelparkplan.wordpress.com
www.facebook.com/LaurelParkPlan
geocommons.com/users/laurelparkplan
geocommons.com/users/laurelparkplan
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69. Parting Thoughts
WordPress.com gives you 3 gigabytes
of free media uploads.
This is like a free cloud storage service!
You have options in terms of whether
choosing to be dependent upon
external content or if you should
upload your own.
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70. Parting Thoughts
Future considerations:
How will your information look on
mobile devices?
Keep your ear to the ground: There are
always new services out there, look at
how Pinterest, Tumblr, and infogr.am
Pinterest, Tumblr,
keep growing.
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71. Parting Thoughts
Don’t forget this reality check:
The Pew Internet and American Life
Project notes that as of September
2012, 45% of American adults have a
smartphone,
smartphone, 58% have a desktop
computer, and 61% have a laptop.
Understanding this should compel us to
find ways to provide our plans and
other documents more regularly
through electronic means.
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72. Q & A Time
time to share
Can’t get enough?
This presentation is available for online viewing at
spicerplanning.tumblr.com
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