1. Spire Research and Consulting
Case study – Commodity Plastics
Strategic research in Asia
Client: A US-based Fortune 500 chemical producer
Situation: The client sought to review the commodity plastics market in the Asia-
Pacific region to plan ahead and determine priorities for its sales and marketing
arms
Project objectives: Strategic market review of commodity plastics business, by way
of understanding market dynamics in key verticals across 10 countries
Methodology:
Interviews with manufacturers of 6 categories of end-products consuming
plastics – architectural lighting fixtures, cutlery, etc
Analysis of secondary data on market size and trends
Expert interviews with trade associations and government bodies
Report deliverables: A report addressing –
(A) Analysis of market size and forecast for end-user product categories in terms of
unit production
(B) Key drivers of production volume (export and domestic) so as to assess
sustainability
(C) Special requirements of producers
Outcome: Our client used Spire’s report to conduct a strategic review of
opportunities, thus determining priorities for sales and marketing across different
segments and product categories.
