During the last year, we have carefully refined our hotel selection to include only the most exceptional and unique hotels. We have revamped our content with new editorial and beautiful, high definition images.

1. Press Release
June 2013
Splendia
is
Changing
SPLENDIA'S NEW LOOK
NEW GRAPHICS AND REPOSITIONING
……………………… ………………………
On the eve of celebrating its tenth anniversary in January 2014, Splendia, the leading brand in online luxury and
boutique hotel bookings in the world, announces the launch of a new, revamped website that reinforces the
quality of its hotels and the exclusivity of its services.
"Ten years ago Splendia was a pioneer in introducing the concept of online luxury hotel reservations at a time
when the idea and practice were not yet widespread. Today, to continue to grow and to keep a step ahead of our
competitors—both in terms of technology and innovation—we need to refocus on excellence, and reposition
ourselves in our original niche: the luxury hotel," said Elie Coignac, co-founder and president of Splendia.
A NEWLY DESIGNED IDENTITY……………………… ………………………
A redesigned logo and homepage
 Splendia has redesigned its logo to reestablish its luxury positioning.
 The cube transforms into a prism to mimic the cuts of a diamond.
 The typeface is modernized and the blue reintegrates the body of the
brand with a slightly softer hue.
LOGO EVOLUTION

2. A MORE UPSCALE REPOSITIONING…………..…
Splendia's offerings were reviewed and only the very best remain: The “musts” among luxury and boutique
hotels.
Whereas before Splendia offered more than 5500 hotels, it now features only 3000. This reduction asserts its
willingness to focus only on those addresses that meet specific criteria regarding location, design, service,
architecture, features and facilities...
Beyond the simple concept of an online hotel reservation center, Splendia has become a high-quality brand in
itself.
It has become a brand that stringently reviews the selection of hotels, the description of each hotel and, of
course, high-definition visuals. Splendia also offers a unique gallery of high-resolution photos with nearly 50,000
new photographs in the last 12 months.
A NEW HOMEPAGE :
 Simplicity and elegance characterize the
homepage where everything is designed to give
customers the assurance of high-quality service.
First, a world of dreams and escape is created with the
use of strong visuals. The main photo is highlighted with
an expanded size and improved definition.
Next, focus on highlighting the additional benefits
enjoyed by clients who book online with Splendia and its
unique selection of 3,000 hotels.
Finally, Splendia's underscores its preferred customer
benefits with these three components:
 An optimized search engine that allows users to visit different Splendia "collections" and find
the hotel they desire.
 Exclusive offers for members only.
 The Splendia community, with links to social networks and the Club Splendia. The Splendia
Facebook page currently has 30,000 fans.
…………..…
"Thanks to
these new features,
we want to register a new
page in the history of Splendia,
and become in 2014 the number
one brand for luxury and boutique
hotels in the world in terms of
quality, geographic coverage,
and innovation,“
said Elie Coignac.
Finally, Splendia has an extensive customer-service team based in Barcelona, with a multilingual (more than six
languages) staff of 14 able to answer calls and provide personalized service from customers around the world.

3. A UNIQUE CONCEPT THAT MAKES A DIFFERENCE………….. ………..…
Splendia offers the promise of the finest accommodation in the world for the best price ... and more!
In fact, by booking with Splendia, users ensure they receive the same price charged by the hotel but they also receive
additional, exclusive offers.
Users win from the moment they make their first booking.
A QUALITY BRAND……………………....… ……………………....…
Ambassador of both small and large hotels, over many years Splendia has developed trusting relationships with its
partner hotels.
Today, to reinforce this strong link and further create a recognized brand, Splendia offers hoteliers a plaque to be
displayed outside or at reception, as well as a logo for hotels to display on their websites. Yet another way for Splendia to
anchor itself in the upscale niche.
IPHONE AND IPAD APPS…………………….... ………………....…
To provide service to its customers throughout the day and allow
them to view Splendia's offerings at any time, Splendia will release a
dedicated iPhone application, available in June. This summer
Splendia will release an iPad app, which will showcase the brand's
exceptional gallery of accommodations (90% of Splendia customers
are Apple users).
"Thanks to
these new features,
we want to register a new
page in the history of Splendia,
and become in 2014 the number
one brand for luxury and boutique
hotels in the world in terms of
quality, geographic coverage,
and innovation,“
said Elie Coignac.
SPLENDIA, KEY NUMBERS
• Established in 2004
• 3000 hotels listed
• 700,000 customers
• 600,000 members of CLUB SPLENDIA
• 1500 hotels partner with CLUB SPLENDIA
• 70% of repeat customers are members of CLUB SPLENDIA
• 97% of customers recommend Splendia
• 40M euros revenue
• € 550 average amount spent by user
• 75% of the clientele is European