Ibm up external 20130514 v11

IBM University Programs
What’s UP at IBM?
University Programs!
The 6 R’s helping to build a Smarter Planet:
Research, Readiness, Recruiting, Revenue, Responsibility, Regions
Jim Spohrer, Director
IBM University Programs (IBM UP)
http://www.ibm.com/university
May 14, 2013
5/14/2013
© IBM 2013 IBM University Programs worldwide
accelerating regional development (IBM UPward)
1

IBM University Programs 6 R’s
• Research (Collaborate)
• Readiness (Skills)
• Recruiting (Jobs)
• Revenue (Solutions)
• Responsibility (Volunteers)
• Regions (Smarter Cities, Startups & Workforce)
5/14/2013
2
WORKFORCE
PRODUCTS
SUPPLY CHAIN
COMMUNICATIONS
TRANSPORTATION BUILDINGS

IBM University Programs 6 R’s Proof-Points
IBM Smarter Cities &
NYU CUSP Center for Urban Science and Progress
 Big Cities + Big Data Faculty Awards
 MS in Applied Urban Science & Informatics
 Academic, Government, Industry
 NYU and NYU-Poly, Carnegie Mellon University, The
City University of New York, The Indian Institute of
Technology (Mumbai). The University of Toronto, The
University of Warwick
IBM partners with State of Louisiana & City of
Baton Rouge, & Louisiana State University
 Creation Of 800-Job Technology Center
In Downtown Baton Rouge
 Gov. Jindal, Baton Rouge Mayor/President
Kip Holden, Baton Rouge Area Foundation
President and CEO John Davies, and
Louisiana State University (LSU) College of
Engineering Dean Richard Koubek.
 The State will provide $14 million in funding over 10 years for
expanded higher-education programs designed primarily to
increase the number of annual computer science graduates.
IBM and Ohio State University collaborate to boost
analytics skills in State of Ohio
 Projected to create 500 new jobs and become an
education and training hub for advanced data research,
big data and cognitive computing
 IBM worked with Ohio’s economic development
organizations - aims to benefit than 30 regional
companies in health care, financial services, government
and retail.
 State of Ohio providing incentives for the center.
IBM and Karlsruhe Institute of Technology
collaborate on Service Science in Germany
 The Karlsruhe Service Research Institute at KIT (Karlsruhe
Institute of Technology) aims to be the leading European
research institute in the field of Service Science.
 Develop concepts, methods, and technologies relevant for
innovators and decision-makers to create and capture
value in an increasingly services-led economy..
 Holistic interdisciplinary approach to solve
business problems along the dimensions of
people, organization, information, and
technology
5/14/2013
3

IBM University Programs supports IBM’s Delivery
Center at Brno in the Czech Republic
 IBM’s Delivery Center at Brno employs about 3,000 IT
professionals and supports over 600 clients from
around the world
 Best practices have been established by local
University Relations personnel for internship
programs that support IBM’s resourcing needs
 This local expertise is now planned to be extended and
applied to the resourcing requirements of the Brno
Delivery Center
IBM UP / SWG supports IBM’s new Delivery Center
in Costa Rica with faculty training
 IBM’s Delivery Center in Costa Rica opened in May with 1,200
employees & intends to hire up to 1,000 new IT professionals by
2014
 Part of IBM’s agreement includes working with 6 local
universities to help build the future workforce and training them
on IBM’s Cloud, Cyber Security & various other technologies
 IBM UR & SWG team members along with NC State University
faculty are conducting curriculum workshops for local faculty in
country to “train the trainors”. IBM is the first company to offer
such a creative approach to helping establish the latest in
technology skills in Costa Rica
IBM and University of Mauritius collaborate to
boost computer skills in the Indian Ocean Islands
Region off the coast of Africa
 IBM and University of Mauritius struck a academic
partnership to provide technology and training resources
for computer science professionals at the University
 IBM also launched an IBM Africa Technical Institute in
Mauritius offering education about IBM technologies and
how these solutions solve some of the challenges facing
businesses and the public sector in Africa.
 IBM technical staff will provide guest lectures to students
and IBM will also offer research collaboration for UM
researchers
IBM and Stellenbosch University collaborate for
computer skills development in South Africa
 IBM and Stellenbosch University (SU) have partnered to
open a Software Center of Excellence to assist students
in building strong SW development skills
 The COE is a first-of-its-kind in South Africa including a
post-graduate computer laboratory with advanced software
(including Rational) to provide a full-fledged software
production environment for students to hone their skills.
 The Center seeks to integrate the latest technologies into
SU’s curriculum to prepare students for high-value job
opportunities
5/14/2013
4

IBM Russia & Bauman Moscow State Technical
University launch Smarter Cities Dev’t Education Center
 BMSTU launched the Smarter Cities Education
Center as a strategic initiative w/ IBM to help students
and city leaders develop expertise and apply innovative
technologies to create smart solutions to tackle issues
that have high social and economic impact for cities
around the world.
 Aligned with the Russian government's priorities for the
modernization and technological development of urban
centers, the center will support the development of IT
skills crucial to Russia's innovation agenda
 As part of the Smarter Commerce China Summit,
IBM announced the joint Smarter Marketing Course
Program with Chinese University of Hong Kong and
Shanghai Jiaotong University
 The collaboration helps students learn more about the
enormous opportunities brought by Smart Commerce
and technology marketing and promote the local talent
education
 The program will train students & industry leaders with
advanced smarter marketing mindset and solutions and
build ecosystem for Smarter Commerce business impact
IBM SWG, IBM China UR and Leading Universities
in China Team Up on Joint EMBA Program
IBM India Univ Relations Receives
Award from Zinnov Consulting
India University Relations was presented w/ the
“Ecosystem Enablement for Universities” award from
Zinnov Consulting for the 3rd consecutive year
The award recognizes IBM’s contribution towards the
development of the University R&D Ecosystem through
depth of research and breadth of reach across Tier 1, 2
and 3 universities
 Zinnov is a consulting firm providing services in the
area of offshore advisory, market research, competitor
analysis, business research, data analytics and HR
consulting to Fortune 1000 companies
IBM Research, CC&CA & IBM UP Supports
Brazil with 3 PhD Fellowships for 2012
 Flavio Figueiredo from Universidade Federal de Minas
Gerais studying in filed of content popularity growth on online
social networks
 Ivan Mechado from Universidade Federal da Bahia studying
in field of variabilities in product lines and the most suitable
testing strategies
 Gabriel Nazar from Universidade Federal do Rio Grande do
Sul studying in the filed of cost-effective fault tolerance
techniques for filed programmable gate arrays
5/14/2013
5

Regional Economic Development (RED):
We are all competing for collaborators
• Universities & Regional Economic Development Boards
– Talent and infrastructure investments
• More high skill, high pay jobs to boost quality-of-life
– Regional progress & continuous improvement upward spiral
• Smarter systems = Instrumented + Interconnected + Intelligent
– Science of Service Systems: Nations, states, cities, universities
• Nested, networked holistic service systems co-create value (SSME+DAPP)
• IBM Global Innovation Network
– Foresight: IBM Innovation Centers (IICs) & Customer Briefing Centers
• Global Technology Outlook (GTO) Report
• Institute for Business Value (IBV) Studies
• IBM Centers for Advanced Study (CAS)
– IBM Global R&D and Service Delivery Centers
• Hardware, Software, Solutions & Service R&D
• IT Data, Call, Analytics Service Delivery Centers
5/14/2013
6
Government
Industry Academia
Regional Economic Development

IBM University Programs Worksheet:
All Players: Benefits ($M) >> Costs
Yr 1 Yr 2 Yr 3 Yr 4 Yr 5 Yr 6 Yr 7 Yr 8 Yr 9 Yr10 Total
Costs
IBM $M
RED $M
UNI $M
Bene-
fits
IBM >$M
RED >$M
UNI >$M

IBM Platforms for Entrepreneurs
• Smarter Cities Intelligent Operations Center Platform
• IBM helping university startups to scale up (growth)
5/14/2013
8

From I to T-shape and Beyond!
IBMers with more depth and breadth for a Smarter Planet
5/14/2013
9
Many disciplines
Many sectors
Many regions/cultures
(understanding & communications)
Deepinonesector
Deepinoneregion/culture
Deepinonediscipline

7th R? Reputation
What Watson
related skills do
students need
in the 21st
century?
How can
individuals get
involved with
Watson?
What role can
universities play
in Watson’s
development?
How will Watson
technology
redefine the future
of smarter
systems?
SKILLS
DEVELOPMENT
STUDENT
ENGAGEMENT
RESEARCH
5/14/2013
10

IBM University Programs Global Team (Sampling)
5/14/2013
11
Region Contact Name
Africa Sean Mclean
Australia Jay Hannon
ASEAN Seow Khun Lum
Canada Stephen Peregut
China Jean Li
Egypt Hisham El-Shishiney
EMEA Diem Ho
GCG Wang Hao
India Bhooshan Kelkar
Japan Kohzoh Kitamura
Mexico Angela Alvarado
Middle East Andrea Emiliiani
Nordics Jyrki Koskinen
Russia/GMU Sergey Belov
Turkey Jale Akyel

IBM University Programs Universities Matter #1
5/14/2013
12
Japan
China
Germany
France
United KingdomItaly
Russia SpainBrazil
Canada
India
Mexico AustraliaSouth Korea
NetherlandsTurkey
Sweden
y = 0,7489x + 0,3534
R² = 0,719
0
1
2
3
4
5
6
7
8
9
0 1 2 3 4 5 6 7 8 9
%globalGDP
% top 500 universities
Nation’s % WW GDP and % Top 500 Universities (2009 Data)

5/14/2013
13
…But it can be costly, American student loan debt is over $900M

5/14/2013
14
“When we combined the impact of Harvard’s direct spending on payroll, purchasing and construction – the
indirect impact of University spending – and the direct and indirect impact of off-campus spending by Harvard
students – we can estimate that Harvard directly and indirectly accounted for nearly $4.8 billion in economic
activity in the Boston area in fiscal year 2008, and more than 44,000 jobs.”

5/14/2013
15
What is a U-BEE? A local job creator/sustainer
Innovating “whole service” in all regions worldwide
http://www.service-science.info/archives/1056
Nation
State/Province
City/Region
University
College
K-12
Cultural &
Conference
Hotels
Hospital
Medical
Research
Worker
(professional)
Family
(household)
For-profits
Non-profits
U-BEE
Job Creator/Sustainer
U-BEEs = University-Based Entrepreneurial Ecosystems

IBM University Programs On Campus IBMers
5/14/2013
1616
Up-Skill
Cycle
University-Region1
University-Region2
= New Venture
= Acquisition
= High-Growth
Acquisition/
New IBM BU
(Growing)
= High-Productivity/
Mature IBM BU
(Shrinking)
= IBMer moving from
mature BU to acquisition
= IBMer moving into
On Campus IBMer role
(help create graduates
with Smarter-Planet skills,
help create Smarter Planet
oriented new ventures;
Refresh skills
= Graduates with
Smarter Planet skills
IBM

5/14/2013
17

5/14/2013
18
IBM operates in 170 countries
around the globe
Acquisitions contribute significantly
to IBM’s growth ; ~120 acquisitions in
last decade
2012 Financials
Revenue - $ 104.5B
Net Income - $ 17.6B
EPS - $ 15.25 (10 yrs of
EPS d/digit growth)
 Net Cash - $18.2B
24% of IBMs revenue in
Growth Market countries;
growing at 7% ( @cc) in
2012
Number 1 in patent
generation for 20
consecutive years ;
6,478 US patents
awarded in 2012
More than 40% of IBMs
workforce does
business away from an
office
5 Nobel Laureates10 time winner of the
President’s National
Medal of Technology &
Innovation – latest for
LASIK laser refractive
surgical techniques
The Smartest Machine On Earth
100 Years of Business &
Innovation in 2011
New Era in IBM’s Leadership
IBM Growth Initiatives
IBM has
~425,000
employees
worldwide

IBM University Programs Priorities (Adaptive)
5/14/2013
19
PRIORITY AREA
Research
Readiness
Recruiting
Revenue
Responsibility
Regions
Smarter Cities and Service Innovation
- ENTREPRENEURSHIP (Smart Camps & GEP, U-BEEs, Students for a Smarter Planet, etc.)
- INTERNET OF THINGS (Instrumented, Interconnected, Intelligent)
- LIVING LABS (Triple Helix Innovations, Smarter Buildings, Asset Management, CityForward.org)
- QUALITY-OF-LIFE (Holistic Modeling (CityOne), STEM Education Pipeline, Jobs & Entrepreneurship)
Cloud & Analytics, Cyber Security & Social Biz
- WATSON DEEP-QA (Analytics Skills, Massive Analytics, Stream Computing)
- BIG DATA (High Performance Computing, Grand Challenges, Boost University Rankings)
- SHARED SERVICE (On-line education, IBM Cloud Academy, IBM Academic Cloud, VCL)
Growth Markets
- SKILLS GAP (2015 Roadmap requires special focus and emphasis on ramping up global talent)
- REGIONAL INNOVATION ECOSYSTEMS (Smarter City Challenge, Universities as Living Labs)
- TANDEM AWARDS (connect developed & emerging Twin Towns & Sister Cities to Boost Quality)
- ACCELERATING INNOVATION (Bi-Directional Learning’ To Be The Best Learn From The Rest)
Collaborative Innovation Centers & Global Entrepreneurs
-- STUDENTS FOR A SMARTER PLANET (Millennials, Social Media, Entrepreneurs)
-- ON CAMPUS IBMERS (Checklist for University Relationship Maturity Audit)
-- IBM CENTERS (CAS, IIE, University Delivery Centers, Research Collaboratories, etc.)
-- ALIGNMENT (IBM Cloud Academy, City Shared Service, Smarter City Challenge, etc.)
Events & Ecosystem Alignment
- BIG EVENTS (Social Media, Students for a Smarter Planet - SFSP, Entrepreneurs and U-BEE’s, etc.)
- EXTERNAL STAKEHOLDERS (Professional Associations, National Academies, Science Foundation)
- INTERNAL STAKEHOLDERS (S&D, GBS, GTS, STG, SWG, HR, CC&CA, IDR, VC, etc.)
Awards Programs
- CLASSICS: Shared University Research, Open Collaborative Research, Faculty, PhD Fellowships
- SPECIALS: Special Award Programs, Named Awards, Smarter Planet Curriculum Awards
- LEVERAGE: Leverage IBM CCC&A with government, foundation, and other external award programs

Core Team Matrix
5/14/2013
20
Team
Members
Primary
Responsibilities
IBM Organizational
Alignment
Geographic
Alignment
Smarter City
Alignment
(US Only)
Industry Alignments
(Indicates IBM Research Focal Pt)
Bruce Bassett GMU Global Coordinator
USC Coordinator
Financials Operations Support (Meyerson)
Smart Cities sales, SC Challenge liaison
CHQ Trust & Compliance liaison
(Revenue)
Finance, BTCIO, Global
Recruiting, UDS
Smarter City S&D & GBS
CC & CA, IGS
STGUA, Communications
AI-IDR, AoT, CHQ T&C
Africa, Egypt, Canada,
All Growth Markets
State of Vermont
Northern New England
Burlington VT
All Smarter City
Locations
Finance/banking/business consulting (Juerg von Kaenel),
Insurance, Oil & Gas
Jeff Brody Faculty Awards, PhD Fellowships, Univ
Profiles, UR IT Strategy
(Research)
CC&CA, HRR, BU’s
IGS, AI-IDR
CEE, MEA, ASEAN Philadelphia
New Hampshire
Maine
Retail/hospitality/media/entertainment
(Arun Hampapur)
Juan Caraballo LA Grid & IBM on Campus Pioneer
(Responsibility)
Research, SWG,STG, HRR Florida, Central America Miami
South Fla.
- Healthcare ( Dario Gil )
-Transportation (H. Rowland) / HPC Fong, Ho)
-Disaster Management
-City (B.Anschuetz)
Girija Cheruvu Operations (Web Sites & Segmentation), UR
DBA
(Readiness)
BTCIO, AI India, Italy Indiana, Newark NJ Food / Manufacturing
Dianne Fodell Skills for Future :SP, BAO, Cyber Security,
SSME Programs
Education, local govt. sales support
(Revenue – Cities, Analytics)
(Readiness)
GBS, RES, HR, AI, IDR,
SWG, S&D, CC&CA, CIO, AoT
North Carolina, Italy, Poland,
Columbia, Costa Rica,
Malaysia
Raleigh
Durham
Atlanta
Water / air / climate / environment (Harry Kolar)
Buildings (Young Lee)
Education, Local Govt (Eddie Finnel, Davis Furchs, Mark Dixon)
Wendy Murphy Students for a Smarter Planet
SP, BAO, SSME Programs
(Readiness)
GBS, GTS, IGA, RES, AoT, IEEE,
CC&CA
Mexico, Ireland, Italy, Jordan,
Argentina, Brazil
Georgia
Tennessee
Wash DC Metro
Atlanta Metro
Education
Dawn Tew OCR Awards, Smart Camp, U-BEE’s
(Research / Responsibility)
Research , SWG , Recruiting ,
Venture Capital
Massachusetts,
Switzerland, Columbia
Boston Metro Government/Legal
Christine
Ouyang
Big plays in HPC, Cloud and Analytics;
New UP: Collaborative Innovation Center
(Research / Readiness / Revenue/Regional)
STG, RES, GBS, SWG China, SAEAN, Middle East,
New York
NY Metro (CUNY)
Atlanta Metro (Georgia
Tech & Georgia State U)
Connecticut (UCONN)
Texas (SMU)
National/Aerospace and Defense Sector
HPC (Janis Landry-Lane)
Cloud (Andy Rindos, Chris Bernbrock)
Healthcare (Cameron Brooks)
Education (Mike King)
Energy (Brain Gaucher)
BAO (Chid Apte, Brenda Detriech, Fred Balboni)
JoAnn Winson WW PEP Community, SC IOC Support Team,
IBM On Campus Community
IBM Research (JEK) Intern Program
Center for Sci & Progress (CUSP)
(Rev / Responsibility / Readiness)
S&D Education Team
Academic Initiative
IOC Solutions S&D
CUSP Team
GMU - Brazil
Greater DC Metro
States of PA, MD, VA
All IOC University Based
Opportunities :
-Skills Based
-Campus Mgmnt (for
revenue)
-Cloud Based
Education (Mike King / Patty Sullivan)
Transportation (Marty Salfen)
CUSP (Jurij R Paraszczak, Stephen Frodey)
Lilian Wu SUR Program, PhD Fellowships
Student Challenges/Competitions
(Research)
RES,
AoT,
IBM BU’s
GCG, Korea, Japan,
Singapore, New York
NY Metro (NYU,
Columbia, Fordham, New
School)
Boston/Cambridge for
Healthcare
HealthCare ( Joe Jasinski )
City/Security
Rick McMaster P-20 STEM
Social media for University Programs
Self-service model
U-BEEs
(Readiness/Recruiting/Responsibility/
Academic Initiative,
CC&CA,
STG
Southwest and Midwest US,
LA, ANZ, MEA
Fresno, Reno, Tucson Education
Government
Manufacturing

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