1. NEUROMARKETING?
BONKERS

2. DO NOT UNDERSTAND
THE DETAIL BEHIND
BRAIN ACTIVITY YET

3. NO STAND ALONE
INSIGHTBiometrics based results
5
4
3
2 Positive or
negative?
1
0
Category 2 Biometrics based results 6
Category 1 Category 3
Category 4
Category 5
Category Category 7
Category 8

4. ADDITIONAL INSIGHT?
6
5
4
3
2
1
0
Category Category Category Category Category emotions
Consumer reported Category Category Category
1 2 Biometrics based results
3 4 5 6 7 8

5. IF THERE SEEMS TO BE A
NEW INSIGHT, IS IT
RELIABLE?
1. LOW BASE SIZES DUE
TO HIGH COST OF
EQUIPMENT
2. UNACCOUNTED FOR
INFLUENCES

6. DO CLIENTS INVEST IN
NEUROSICENCE /
BIOMETRICS?
THEY DO
- THINK IT COULD REVEAL NEW INSIGHTS
- TO SHOW THEY ARE BEING INNOVATIVE
THEY DON’T
- A RISKY WAY TO SPEND ONE’S BUDGET
- MOST DO NOT SEE THE VALUE

7. SO WHY AGENCIES
INVEST IN
NEUROSCIENCE /
BIOMETRICS?
TO SHOW THEY ARE INNOVATIVE
IRRESPECTIVE OF WHETHER IT
ADDS VALUE TO THE CLIENTS
COULD IMPACT CLIENT TRUST

8. IT’S BONKERS