1. CREATE MANAGE MEASURE
ACTIVATE
12 Steps to Sponsorship Success
Integrated Ways to Create, Sell, Activate & Measure

2. 12 Steps to Sponsorship Success
Step 1 Evaluate Existing Inventory & Create an Asset List
Create Step 2 Create New Sponsorship Opportunities, Content & Packages
Step 3 Create Story-Worthy Sponsorship Packages (and add Digital for pizzazz!)
Step 4 What’s in it for them? Collaborate with Sponsors in the Selling Process
Sell Step 5 Get Help! Build a Partnership Network to Sell
Step 6 Bundle Activation Costs Into The Sponsorship
Step 7 Integrate Activations Across Marketing Channels: Before, During & After!
Activate Step 8 Build Sponsorships Into Your Marketing Calendar
Step 9 Make Sponsorships Part of the Conversation with Media
Step 10 Take Pictures (and Videos)! They Speak Louder Than Words.
Measure Step 11 Report Against Key Sponsor Metrics: Numbers Speak Loudly Too!
Step 12 Provide Sponsorship Recaps for Key Sponsors: Start Selling for Next Year…

3. Who We Are
We’re a technology-based entertainment agency
fundamentally changing the way
entertainment properties and brands
engage and activate fans.
Music. Sports. Live events.
Data focused, dollar driven. Period.

4. Our
Approach Sponsorships
Brand
Create Sell Activate Measure
Property

5. Create Sell Activate Measure
Step 1
Evaluate Existing Inventory & Create
an Asset List

7. Create Sell Activate Measure
Step 2
Create New Sponsorship
Opportunities, Content & Packages

9. Create Sell Activate Measure
Step 3
Create Story-Worthy Sponsorship
Packages
(and add Digital for pizzazz!)

12. Our
Approach Sponsorships
Brand
Create Sell Activate Measure
Property

13. Create Sell Activate Measure
Step 4
What’s in it for them?
Collaborate with Sponsors in the
Selling Process

15. Create Sell Activate Measure
Step 5
Get Help!
Build a Partnership Network to Sell

16. Other Fairs/Festivals & Organizations

17. Create Sell Activate Measure
Step 6
Bundle Activation Costs Into The
Sponsorship

20. Our
Approach Sponsorships
Brand
Create Sell Activate Measure
Property

21. Create Sell Activate Measure
Step 7
Integrate Activations Across Marketing
Channels:
Before, During & After!

26. Create Sell Activate Measure
Step 8
Build Sponsorships Into Your
Marketing Calendar

28. Create Sell Activate Measure
Step 9
Make Sponsorships Part of the
Conversation with Media

32. Our
Approach Sponsorships
Brand
Create Sell Activate Measure
Property

33. Create Sell Activate Measure
Step 10
Take Pictures (and Videos)!
They Speak Louder Than Words.

39. Create Sell Activate Measure
Step 11
Report Against Key Sponsor Metrics:
Numbers Speak Loudly Too!

40. 353 leads generated
1,459 clicks to sponsor website
22,751 product samples delivered to fans (and eaten!)
36,935 emails sent with sponsor logo
5 minutes, 43 seconds free TV coverage
1,345,638 online/offline brand impressions

41. Create Sell Activate Measure
Step 12
Provide Sponsorship Recaps for Key
Sponsors:
Start Selling for Next Year…

45. Questions?

46. hello@rockhousepartners.com
631 2nd Avenue South
Suite 2R
Nashville, TN 37210
twitter.com/rhpartners