1. Project Concept
Cross Media Interaction Design
IO3010
Group 3 (Spoor 3)
Tim Janssen
Faysal Matiach
Robert Smit
Victor Verweij
Climb-UP
In this report we will present our concept we came up with for the
railway station at Delft. It is called Climb-UP and represents the core
product of our concept: Ranking.
Media Strategy
As target group we will design for travelers’ characteristics, people
which depart and/or arrive on the main railway station of Delft. The
communication with these travelers will be through different media on
different platforms.
The platforms:
- Mobile phone (GSM)
- Screen in railway station, (connected to computer &
bluetooth receiver)
- Home computer of the traveller
The following media will be used:
- Bluetooth, by changing your Bluetooth name the mobile
user can communicate with the screen.
- Sms (optional for users, since additional fees apply)
- Internet, webpages

2. The story we want to communicate with the traveler will be mainly
communicated at the rail station itself and likely be the fist time
he/her will come in contact with our project. The traveler will see the
big screen on the station and gets involved with it through curiosity
and/or boredom or the need to be entertained. 90% of the Dutch
population and 71-85% of surrounding countries own a mobile phone.
They carry their mobile phone with them when travelling for that is its
purpose. This creates the opportunity to use this device to interact
with other systems, people, and more importantly; our cross-media
project. Because so many travelers carry mobile phones it is a very
suitable platform to communicate our story through.
We want to create an easy accessibility for the traveler to participate
in our cross-media project. We aim for lowering any barrier that would
otherwise keep the user from participating. The big screen will be
stationed at the platform where the trains depart and arrive. The
traveler sees the big screen and can communicate with it by using
Bluetooth or sms. You can see the mobile phone as a controller of the
big screen. Everyone can use their mobile phone to compete with the
things happening on the big screen at any moment of the day. These
things can be seen as games/message boards/quizzes, elements.
Different elements will show up after each other during the hour/ day
(/week). Thus, travelers are competing with each other through these
elements.
Our story will enjoy the traveler. The traveler needs enjoyment while
waiting on his or her train. Our communication goal is enjoying the
departing and arriving person.
While competing with each other through elements, travelers can build
up points and can even achieve a ranking on the screen. Everyone can
play the elements to achieve points and climb in the rank list. There
are many travelers and many possible contributors, so not every single
player can be displayed on the screen's ranklist. That’s why the full
ranking list can be seen on the website. Next to this the website also
provides a service where people can submit their own (ideas for)
elements. The project creators/moderators decide on implementing
new elements into the element rotation on the screen in the station.
The elements can only be played at the railway station. This is done
because it wouldn’t have the same feeling and communication goal
when the user can also play at home on the website. This excludes
achieving additional points on the website.

3. Stimulating the crossovers:
Crossovers to participating on the screen (crossmedia lvl 3):
- Anticipating on the boredom characteristic of the traveler
- Curiosity
- Tangible cue
- Building up points (for feeling of achievement & exclusive
benefits)
Crossovers to website when done participating on the screen:
- Linking your rank to social networks, ie. Facebook (cross
media level 2)
- Complete rank list (crossmedia lvl2 and 3)
- Submitting own elements (crossmedia lvl 3)
- Account managing (crossmedia lvl 3)
Media communications:

4. Explanation of the Climb-Up concept plan, see image above:
• The user, travelers, experiences a cue to participate with the
happenings on the screen.
• The user communicates through his GSM with the screen by
Bluetooth. The user changes his Bluetooth name into climb-up.
• The user receives an invitation message on his mobile asking if
he or she wants to start playing and wants to receive the
Bluetooth Climb-UP program/application.
• With this program the user can communicate with the screen
and how to do this.
• The screen shows the user’s input on the happenings on the
screen. (i.e. a post on the message board)
• The screen also shows the user’s received points and ranking on
the screen and transmits this ranking to the website.
• The screen will change his happenings, elements (i.e.
games/quizzes), on the screen during the day.
• The website shows the rankings and is also a communication
point between user’s and the creators, admins/moderators.
• Users can come up with ideas/elements they like to see on the
screen through the website. The moderators can then decide if

5. they are of are not implementing the idea / new element into to
screen elements rotation.
Conceptual Design
To explain our concept further we will introduce a scenario where a
Delft railway station traveler comes into contact with the Climb-Up
Project and starts interacting with it.
The following text describes how Pieter deals with the new Interactive
Screen: Climb-up, at the central station of Delft.
Pieter studies at the TU Delft and he lives in Dordrecht. He travels
back and forth from Dordrecht to Delft by train every day.
Like many others, Pieter uses the new cross media project on the
platforms in the central station of Delft, called Climb-up.
12 September 2015, 17:20
Pieter had a long day at the TU and goes home
to Dordrecht. When he arrives at his platform
on Delft station, he notices on the information-
display that his train, the intercity to Delft, has
a delay of 20 minutes. So he goes to the AH to
go in the station hall. On his way back he
notices a big screen with people around it. He
goes to the screen to see what it is about.
On the edge of the screen he sees the names
'Climb-up', 'gemeente Delft' and their logos.
On a part of the screen itself he sees a
numbered list with names on the screen, and
these names regularly move up or down in the
list. It appears to be a sort of ranking system.
On the screen he reads that it’s possible to
participate in Climb-up -a type of game- by
using his mobile phone with Bluetooth
capability. According to the screen he has to
set his bluetooth-name so that he receives a
simple application that he can use to interact
with the screen. Pieter is now curious and has
time to spare. He gets his Nokia mobile phone
from his pocket and and changes the bluetooth

6. name of his phone to '#climbup' as instructed
on the screen. He then gets the request to
download and run the application sent to him
via bluetooth by the screen's computer. He
accepts and runs the small application. Pieter
is prompted to create a playername+password,
which he does: He enters 'P1et' as his
playername and 'YQG' as a simple password.
He can then choose to read the game manual,
or start using Climb-up. and he does the
latter. He sees his playername 'P1et' appear in
the ranking list displayed on the screen, along
with some 60 other users.
At that moment Pieter is able to participate in
a quiz on the screen with questions about the
Spoorzone project. Also is there the name of
the website on the screen. He answers a
question in the quiz (How long is the new
railway tunnel in kilometers?) by typing '3.2' in
his bluetooth application. As soon as he sends
his answer, the screen shows he gave the right
answer: (the new tunnel is 3.2km long) and
the question ends. He gets a point for
answering correctly, and immediately his
playername rises to the 2nd place in the
ranking list.
After 5 minutes of the quiz, it ends and Pieter
only just beat the other players, and a new
element starts on the screen, it is similar to a
guestbook or chatroom. On the guest book
players can leave any message they want, and
P1et types a message about how the quiz-
questions were easy for him. Another player
reacts to his message and pieter replies via the
' reply to'-button that is added to the
application for the current guestbook-element.
But right then the screen seems to pauze for a
few seconds, turning dark. There is a message
on the screen that tells that the intercity to
dordrecht leaves about 5 minutes from gate
two. Pieter is glad for the notification, he is
sure he could have missed his train.

7. Later in the evening he is curious if he’s still in
the top 10 of that day in the ranking list of
Climb-up. So he goes to the Climb-up website
and finds four options:
Account / Guestbook / Ranklist / Forum
He goes to Ranklist first and finds out that
unfortunately he’s not number one any more,
so he searches for his playername P1et and
finds himself on the 46th place of the rank list
of that day. He also sees that he is not in the
top ten of the highest scores ever.
Then Pieter accesses the guestbook/chatroom
element he used at the station on the website;
it is continuously running, and every once in a
while it appears on the screen at the station.
He has the ability to see older messages and
finds his own with 3 replies.
On the account-page he changes his password
to '39K' because he finds it easier to remember,
and decides to link his FaceBook-account to
Climb-UP so that he can show his earned
points to his friend that started playing 3 days
ago.
On the forum page he reads that people are
able to submit their own ideas for elements,
and can do so by uploading pictures, drawings,
texts or discuss about new ideas.

8. 15 september 2015, 10:06
Pieter arrived at the central station of delft. His
lessons start at eleven o’clock, so he is almost
an hour early. This is not without a reason. He
arrived at ten o’clock so he can play the
game Climb-up. He walks to the station hall
where the screen is. There are 5 other people
interacting with the screen. He runs the Climb-
UP Bluetooth application again and changes his
password into the new ' 39K' and starts
participating in a small car-race-game. He
controls his car with the his mobile phone's
numbered that represent car controls; the
application interface on his mobile phone
changes along with the element he is playing.
1. Infodisplay+20mins
2. Screen, peoplearoundit
3. GSM, playername+ww
4. Interact answering, gainpoint
5. Screenpauze
6. Web-ranklistsearch
7. Web-guestbook, timeslider, newreplies
8. Web-accountpage ww+FBlink