This webcast will provide attendees with an orientation to social media and e-learning technologies. Participants will learn how to leverage social media networks such as Facebook, YouTube and Twitter in maternal and child health programs. Additionally, case studies which successfully demonstrate the influence of social media will be presented and discussed. Target Audience: MCHB/HRSA Staff, Program Grantees and other MCH/Public Health Professionals Learning Objectives: Webinar attendees will learn about recent accessibility of social media apps that can maximize the visibility of their public health programs including Instagram, Pinterest, Vine, FiLMiC Pro and Path. They will also take-away best practices, and tips/tricks to help engage their target audience on social media.

1. HRSA Social Media Webcast
Using Visual Apps to Connect with Your
Target Audience on Social Networks
Presented By:
Tomeeka Farrington, Founder and Principal, Spotlight Communications
John Richards, MA, AITP, Research Instructor, Health Information Group and MCH
Library, Georgetown University
535 Albany St., Suite 200 | Boston, MA 02118 | t 617.423.0040 f 617.507.6137 | www.spotlightcommunications.net

2. Welcome and
Introduction

3. Agenda
I. Social Media Marketing: Showing vs. Telling
II. Emerging Social Media Platforms
and Promising Practices
III. Getting Started
IV. Questions

4. The Rise of Visual Social
MediaAs more people engage with social media via smartphones, they're discovering
that taking a picture "on-the-go" using a high-resolution phone is much less
tedious than typing out a status update on a two-inch keyboard.
of respondents are more
likely to engage with brands if they post
pictures, than any other media.

5. Don’t Tell It; Show It!
Wherever possible, use visuals to share your message.
 Images
 Infographics
 Videos
 Checklists
 Tutorials
 Slideshows
Add..
 Captions and descriptions
 Keywords and hashtags
 Watermark or website URL

6. Don’t Tell
It; Show It!
Useful when expressing
information in languages
other than English
https://www.nichd.nih.gov/publications/
pubs/Documents/cual_aparience_
ambiente_espanol.pdf

7. Visual Social Media Platforms
Facebook Twitter Pinterest Instagram
Vine Google+ Path
YouTube
SlideShare
Flickr

8. Use it visually
to:• ‘Star’ and‘pin’content that you want to expand or highlight.
• Showcase a cover photo that represents your brand.

9. Take
advantage of
built-in
imaging
options
Facebook page:
Health-Resources-and-Services-
Administration-HRSA

10. Use it visually to:
• Incorporate TwitPics into your tweets.
• Increase brand awareness by customizing your Twitter page background.
TwitPicsTwitPics

11. Look, Mom,
pretty
pictures!
http://www.mchlibrary.org/
states/twitter.html

12. Organize and share all the beautiful things you find on the web.

13. Pinterest is the largest
traffic driver worldwide.
1. Pin images that represent your brand.
2. Create Infographics.
3. Add a Pin-It button on your website.
4. Optimize your Pinterest profile.
5. Optimize your boards for SEO.
6. Add #hashtags.
7. Build your following.
7 ways to leverage the
potential of Pinterest for
healthcare social media:

14. http://pinterest.com/dalupton/
public-health-campaigns/

15. Fun & quirky way to share your life with friends through a series of pictures.
Bullying Awareness Autism Awareness

16. Use it visually to:
• Announce program news or events.
• Share behind-the-scenes views of your organization.
• Host a photo competition.

17. Visual public
health
information
extravaganza!
http://foodrevolutionday.com

18. Social networking-enabled photo sharing and messaging service for mobile
devices, allowing users to share with their close friends and family.

19. The best way to see and share life in motion.
The Vine app is a tool that can be
used to create a six-second video
that you can share with your
audience using Twitter, Facebook,
and via your website or blog.

20. Use it visually to:
• Display your latest technology
• Highlight your organization's champions
• Market upcoming events and important health days or months.
• Offer health tips.

21. http://www.kellysstuff.com/2013/03/11/vine-tips-
ideas-best-practices-examples-how-to
http://www.healthcarecommunication.com/Publi
cRelations/Articles/5_terrific_examples_of_
how_hospitals_use_Vine_10738.aspx

22. Platform created to encourage group messaging and webcasting.

23. • Showcase a cover photo that represents
your brand.
• Increase your SEO.
• Highlight upcoming Google Hangouts
relevant to your industry.
Use it visually to:

24. http://www.slideshare.net/CDCNPIN/cdc-npin-in-
the-know-google-plus-youtube-for-public-health

25. • Demonstrate your expertise through visual presentations.
• Encourage people to register to view your upcoming presentations.
• Increase your SEO.
• Embed lead generation.
Use it visually to:

26. http://www.mchoralhealth.org/OpenWide

27. • Create educational how-to content
• Create case studies
• Personalize your program
• Conduct interviews to show the “face” of your program
Use it visually to:

28. Other Video Aggregators
Resources NonProfits on Video: Using YouTube to Promote Your Cause
http://www.youtube.com/CDCstreamingHealth
YouTubeYouTube

29. Other Video Aggregators
Resources NonProfits on Video: Using YouTube to Promote Your Cause
http://www.wildapricot.com
YouTube for
NonProfits
YouTube for
NonProfits
VimeoVimeo

30. Awesome Video
Examples
http://www.5thguy.com
http://www.youtube.com/user/
itgetsbetterproject

31. Even text
apps benefit
from visuals
http://mobihealthnews.com/18561/mhealth-alliance-
un-award-8-grants-for-maternal-child-health

32. AIDS.gov
http://www.flickr.com/
photos/aidsgov

33. 4 tools to help you get started with visuals, audio and video
Getting Started
PresentationsInfographics

34. Word Clouds
Videos
Section 508

35. Piktochart is an easy Infographic tool that requires little design knowledge.
1. Infographics

36. Visual.ly is a one-stop shop for the creation of data visualizations and Infographics.
Infographics
(cont.)

37. 15 Stunning Public
Health Infographics
Infographics
(cont.)
http://masterofpublichealth.org/2011/15-stunning-
public-health-infographics

38. Slideshare is an online slide hosting service.
2. Presentations

39. VoiceThread allows people to interact with your presentation.
Presentations (cont.)

40. Tagul is an online word cloud generator.
3. Word Clouds
Also try
wordle.net

41. Use the content you have to create the word cloud…
3. Word Clouds
http://healthdisparities.georgetown.edu

42. YouTube has a lot of tips on how to make more professional videos…
Videos with Smart Phones

43. FiLMiC Pro is an app that boosts your iPhone video into professional quality.
4. Videos

44. 5. Section
508
http://www.howto.gov/web-
content/accessibility/508-compliant-
and-accessible-multimedia

45. Section 508,
cont. http://www.easychirp.com

46. IV. Questions

47. Contact Us
Spotlight Communications, Inc.
www.spotlightcommunications.net
P. (617) 423-0040
E. tomeeka@spotlightcommunications.net
MCH Library and Health Information Group
www.mchlibrary.org and www.healthinfogroup.org
P. (877) MCH-1935
E. MCHgroup@georgetown.edu