1. Cool
Awareness
Strategies
6
External Experience
5
Company Experience
SAMUEL
PRANATA
MARTHA
TILAAR
GROUP
2. 6
External Experience
Products
Adver;se
Themselves
Let
Integra;ng
the
Community
Offline-‐Online
Sells
Your
Products
Ac;va;ons
Be
A
ROCK
STAR
Buzz
Your
Story
Value
Product
Use
Social
Channel
that
Rock
Effec;vely
the
Market
Get
COOL
the
Momentum
Timing
is
AWARENESS
Everything
STRATEGIES
THAT
ROCK
3. AYU
TING
TING
IS
A
GREAT
ROCK
STAR
COZ
SHE
ROCKS
THE
MARKET