SpreadOffense.com - Business Plan 2009

Business Plan

Contact: Mark Colyer
Phone: (201) 966-8076
E-mail: mark@spreadoffense.com

MISSION
“To become the leading resource – both online and
offline – for coaches, players, and fans of the spread
offense in football.”

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CONFIDENTIAL – Do Not Distribute Without Permission

Table of Contents
1.0 Executive Summary ..................................................................................... 3
1.1 Financial Objectives .................................................................................... 5
1.2 Start-up Summary ....................................................................................... 6
1.3 Company Ownership .................................................................................. 7
1.4 Company Location ...................................................................................... 7

2.0 Products and Services ................................................................................ 8
2.1 Product and Service Description ................................................................. 8

3.0 Market Analysis Summary ........................................................................ 10
3.1 Market Segmentation ................................................................................ 10
3.2 Industry Analysis ....................................................................................... 12
3.3 Competitive Comparison........................................................................... 12

4.0 Strategy and Implementation Summary ................................................... 14
4.1 Competitive Edge ..................................................................................... 14
4.2 Marketing Strategy .................................................................................... 14

5.0 Management Summary .............................................................................. 16
5.1 Personnel Plan ......................................................................................... 16

6.0 Financial Indicators ................................................................................... 17
6.1 Revenue Forecast .................................................................................... 18
6.2 Break-even Analysis ................................................................................. 21
6.3 Projected Profit and Loss .......................................................................... 22
6.4 Projected Cash Flow ................................................................................. 24
6.5 Projected Balance Sheet .......................................................................... 25
6.6 Sensitivity Analysis ................................................................................... 26

Appendix .......................................................................................................... 27

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Pro Forma Valuation
SpreadOffense.com, Inc. is seeking to sell 41% of its founder shares for $300,000. The Company is projecting to
achieve approximately $1,400,000 in net income by the fifth year of operation, and has based the acquisition of
shares upon this. Based on the assumption of funding, the Company has derived a five year forecasted plan. The
plan highlights the Company; the proposed deal and structure; services; the Company‟s markets; initial plans for
marketing; and projected five year financials. The following table was projected with the assumption that the
equity investors liquidate their shares of the Company in the 5th year at 4-times net income:

Investment Multiple Value
$300,000 7.6 $2,280,000.00
$1,400,000 4 $5,600,000.00 41%

1.0 Executive Summary
The spread offense has taken the football world by storm. Less an actual set offense than a general philosophy,
it is used by more than one-third of college football teams in the NCAA‟s Division 1. As a result, high school and
middle school programs across the country are adopting the offense to mimic the college level. Even the National
Football League (NFL) has become a participant of this dynamic offense, with many teams now running the
„wildcat‟ single-wing shot gun offense as a change of pace to their traditional pro formations. SpreadOffense.com,
Inc., (also referred to as “the Company”) is a web portal dedicated to this popular and innovative offense. In a
short time, the Company has become a trusted resource for learning about how to both run the spread offense
and how to defend against it. The site has gained traction in large part because of its great search engine
presence. A Google search of the term “spread offense” yields a No. 2 organic search result for
SpreadOffense.com, right behind Wikipedia.

SpreadOffense.com has compiled the most comprehensive spread offense
playbook available. The 70-page SpreadOffense.com Downloadable
Playbook features in-depth running and passing plays for coaches and
players. It includes breakdowns and diagrams of specific offensive
formations, pass protections, run blocking techniques, and defensive looks
seen most often versus the spread offense. SpreadOffense.com also offers
the playbook Defending the Spread Offense, both available for $19.95 for
immediate download. The Company‟s sister site, SpreadOffense.tv, is an
online video-sharing site for football coaches, football players, and fans to
share their spread-offense-focused video clips. The goal is to create the
Internet‟s largest spread offense video collection. SpreadOffense.tv also has
the potential to become a college recruiting site, where athletes post their
videos for coaches to view. Recruiting has become big business.
Takkle.com, for example, a social network centered on high school sports
and college recruiting, recently raised $7 million in second-round financing
from Sports Illustrated and several other prominent investors.

SpreadOffense.com is now in an expansion phase, and will grow to include the sales of spread offense training
DVDs and „on demand‟ content, brick-and-mortar SpreadOffense.com camps and clinics, and premium online
subscription content. The Company will partner with well-known high school and college coaches around the
country to put on spread offense training events. Camps will take place at a local school facility and draw in
athletes from around the region. For very reasonable cost of $250 per kid, the four-day camps will include
instructions for quarterbacks, wide receivers, running backs, and linemen to run the spread offense no-huddle
system, and defensive training will be offered as well. Nationwide, there are more than 1.1 million high school
football players at 18,500 schools and more than 240,000 Pop Warner players. Additionally, there were more
than 7.9 million participants in tackle football at any level in the U.S. in 2007. At the college level, 714 four-year
schools have football teams. SpreadOffense.com will tap into this large market by offering its services as an
authority of the spread offense.

Football coaches and players are always looking for a way to hone their skills and improve their game, and now
SpreadOffense.com has the ability to offer this to these individuals, both on and offline. Through its football
camps, as well as its online portal that sells coaching videos, premium content, and other training materials, the
Company will establish itself as a leading force online as well as in the football industry. To introduce its concept

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and services to potential users and participants, SpreadOffense.com will use strategic Internet advertising, print
media ads, national coaching directory services, and presentations with exhibit hall exposure at national football
coaching camps and clinics.

Mark Colyer will own and operate the Company. Mr. Colyer is an experienced entrepreneur and business
professional that has worked for the last two years as the Owner and Founder of SpreadOffense.com. In tandem
with this position, he serves as the Executive Vice President and Co-Founder for Branded Marketing. He also
worked for four years as a Senior Manager at the Parisi Speed and Athletic Performance Facility and for seven
years as a Strength and Conditioning Coordinator and Assistant Football Coach for North Arlington High School.
Mr. Colyer is a graduate of West Virginia University, where he completed a Bachelor of Science degree in
Exercise Physiology.

To achieve the Company‟s objectives, SpreadOffense.com, Inc. is seeking $300,000 in total funding through
outside investment.

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1.1 Financial Objectives
The following table and graphs illustrate the financial goals of the Company during the next five years:

Financial Highlights ($000)
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Year 1 Year 2 Year 3 Year 4 Year 5

Revenue 18 36 54 87 289 339 357 162 166 186 206 227 2126 2505 3049 3853 5044
Gross Margin 15 32 49 75 230 271 289 145 155 174 193 212 1839 2175 2666 3397 4488
Operating Expenses 57 65 73 93 190 212 220 127 124 133 142 151 1586 1875 2107 2548 3125
EBITDA (42) (33) (24) (18) 41 59 69 18 32 41 51 61 255 303 562 852 1365
Net Profit (42) (33) (24) (19) 41 59 68 18 31 41 51 61 253 300 559 850 1363

Gross Margin/Revenue 84% 89% 91% 86% 80% 80% 81% 90% 93% 93% 93% 94% 87% 87% 87% 88% 89%
EBITDA/Revenue -239% -92% -44% -21% 14% 18% 19% 11% 19% 22% 25% 27% 12% 12% 18% 22% 27%
Net Profit/Revenue -240% -93% -45% -21% 14% 17% 19% 11% 19% 22% 25% 27% 12% 12% 18% 22% 27%

Net Cash Flow (14) (24) (15) 8 179 89 78 (122) 23 51 61 71 385 314 583 888 1417
Cash Balance - Ending 111 87 72 81 259 349 427 305 328 379 440 511 511 825 1408 2296 3714

Projected Revenue By Year ($000)
Projected Operating Highlights By Year ($000)
$6,000 $6,000

$5,000 $5,000

$4,000 $4,000

$3,000 $3,000

$2,000
$2,000

$1,000
$1,000

$0
Year 1 Year 2 Year 3 Year 4 Year 5 $0
Year 1 Year 2 Year 3 Year 4 Year 5
Revenue Gross Margin EBITDA Net Profit

Projected Cash Flow By Year ($000) Projected Net Income By Year ($000)

$1,600
$4,000

$3,500 $1,400

$3,000 $1,200

$2,500 $1,000

$2,000 $800

$1,500 $600

$1,000
$400

$500
$200

$0
Year 1 Year 2 Year 3 Year 4 Year 5 $0
Net Cash Flow Cash Balance

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1.2 Start-up Summary
The following tables and graphs detail the funding the Company needs to bring its vision to reality. Start-up
expenses include all the expenditures incurred in the “start-up period” – the development stage before the
Company starts earning revenue. In other words, “start-up” precedes “Month 1” and “Year 1” of accompanying
projections. “Start-up assets” include start-up costs that are not “expensed” and include short and long term-
assets. The “cash required” element of the asset table represents the balance of cash at the beginning of Month
1 of the financial projections. Total start-up requirements, which can be funded with loans (liabilities) and/or
investment, equal the sum of start-up expenses and assets.

Start-up Expenses Start-up Liabilities
Legal $5,000 Liabilities and Capital
Stationery $600 Current Borrowing $0
Brochures $19,000 Long-term Liabilities $0
Consultants $10,000 Accounts Payable $0
Insurance $300 Other Current Liabilities $0
Rent $8,000 Total Liabilities $0
Video Production $48,000
Website Redevelopment $8,000 Start-up Investments
Advertising & Marketing $35,000 Planned Investment
Total Start-up Expenses $133,900 Owner $0
Investor $300,000
Start-up Assets Total Planned Investment $300,000
Working Capital $125,600
Inventory $1,500 Start-up Funding
FF&E $30,000 Total Liabilities $0
Property $0 Total Planned Investment $300,000
IT & Telephony $9,000 Total Funding $300,000
Total Start-up Assets $166,100
Start-up Capital and Liabilities
Total Requirements Loss at Start-up (Start-up Expenses) ($133,900)
Total Start-up Expenses $133,900 Total Capital and Liabilities $166,100
Total Start-up Assets $166,100 Cash Balance on Starting Date $125,600

Total Requirements $300,000

Start-up
$350,000

$300,000

$250,000

$200,000

$150,000

$100,000

$50,000

$0
Expenses Assets Investment Loans

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1.3 Company Ownership
SpreadOffense.com, Inc. is an S-corporation registered in the state of New Jersey.

The Company is owned by Mark Colyer (100%).

1.4 Company Location
SpreadOffense.com, Inc. is headquartered in Bergen County, New Jersey.

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2.0 Products and Services
SpreadOffense.com is a website dedicated to the
innovative offensive style that is sweeping the pro,
college, and high school ranks. SpreadOffense.com
offers news, coaching tools, playbooks, articles,
forums, a blog, and a video-sharing library through
SpreadOffense.tv. The Company‟s goal is to
become the premier online destination for all things
spread offense, and it has achieved a loyal following
in just a short period. SpreadOffense.com is
primarily composed of two components: how to run
the spread offense and how to defend against the
spread offense. The Company generates revenue
via coach‟s playbook sales (e-downloads), DVD
coaching video sales (through third party revenue
share), and Google AdSense advertising revenue.

 SpreadOffense.com Downloadable
Playbook: The Company created a one-of-a-kind spread offense playbook. The collection includes
more than 70 pages of in-depth running and passing plays for coaches and players. It includes
breakdowns and diagrams of specific offensive formations, pass protections, run blocking techniques,
and defensive looks seen most often versus the spread offense in football. The SpreadOffense.com
Downloadable Playbook will be beneficial to the beginner, intermediate, or advanced football coach –
from Pop Warner to the pros. It can be downloaded straight from the site for $19.95.

 Defending the Spread Offense: On the other side of the coin, the SpreadOffense.com Defensive
Playbook breaks down the difficult task defenses face each game. The Company has assembled the
best defensive playbook that will help teams at any level. Defensive alignments, responsibilities, stunts,
and coverages out of the 3-3-5 stack are profiled. Also priced at $19.95.

 SpreadOffense.tv: This video-sharing site is an online platform for football coaches, football players,
and fans to share their spread-offense-focused video clips, creating a community of like-minded people.
Included are clips of game film,
practice film, training sessions,
camps, and instructional pieces.
The goal of the Company is to
create the largest library of football
clips available. SpreadOffense.tv
will potentially be seen by millions
of people around the world. This
will be attractive to advertisers and
sponsors, and could even become
a major center for college coaches
to recruit high school players based
on their highlight films. In the
future, coaches could be charged
for access to a recruitment-specific
section of the site.

2.1 Product and Service Description
SpreadOffense.com is now expanding its presence to include in-house training videos and
camps and clinics at schools and recreational facilities across the country. The Company
will establish strong alliances with well-known coaches at the high school and college level,
who will be featured coaches at the clinics and camps and also spread the word about
SpreadOffense.com. These two new components are further detailed below:

Instructional videos: The Company will produce and sell training videos featuring the
instructions from its SpreadOffense.com Downloadable Playbook and presented by
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coaches seasoned in the spread offense. These videos will be primarily for coaches who want to learn the
spread offense and teach their teams. Similarly, there will be videos for defending the spread offense. Coaches
can purchase the videos and view them on SpreadOffense.com via „on-demand‟ technology, or they can
purchase a DVD to the video.

Camps: Stretching from the high school to youth football levels, SpreadOffense.com‟s camps will be for players
ages nine to 18. The Company will partner with schools in communities across the country that will host the
camps at their facilities. Coaches will be independently contracted to run all day-to-day aspects of the camps.
The Company will handle all billing and advertising. Camps will typically run four days, at a cost of $250 per kid.
The Company will establish a set format and lessons for camps and clinics. Ideally, camps and clinics will
become annual events at school campuses, which will be centrally located in each market to draw players from
the entire surrounding area. Both offense and defense components will be coached, and topics, for example, will
include instructions for quarterbacks, wide receivers, running backs, and linemen to run the spread offense no-
huddle system. Camps will be opened to both individual players and teams at a bulk discount.

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3.0 Market Analysis Summary
The Market for SpreadOffense.com can be paralleled to sports website advertising and online video use.
Advertising on sports websites in the U.S., which totaled just $819 million in 2007, will reach an estimated $1.15
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billion in 2009 and $1.95 billion by 2012, according to a report from eMarketer. “The Internet promises to
reshape the sports marketing landscape by offering sports fans instant and dynamic access to scores, news,
trivia, statistics, blogs, bulletin boards, social networks, fantasy sports services, highlights, and live game
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streaming,” says eMarketer‟s senior analyst Paul Verna. Advertising as a percentage of total revenue for sports
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sites will grow from 55% to 66% during the same period. Growth is further illustrated in the following chart:

According to eMarketer, 2008 saw a dramatic jump of available online video “both from professional content
producers – such as TV networks – and from amateurs churning out user-generated content.” This has led to
unprecedented online viewership (With more than 154 million people in the U.S. watching online video at least
once a month in 2008). By 2012, an estimated 190 million Americans will be regularly watching online videos,
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accounting for 88% of total Internet users:

3.1 Market Segmentation
Players
Plunkett Research reported in its 2009 Sports Almanac that 7,939,000 Americans age six and older participated
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in tackle football in 2007 and 12,988,000 Americans participated in touch football. Pop Warner, a leading youth
football league for players age five to 16, draws more than 240,000 youth football players in 42 states and several
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countries.

1
eMarketer. “Sports Site Marketing: Ad Revenue Models Pull Ahead.” Obtained at: http://tinyurl.com/kvpy5p.
2
eMarketer. “Sports Marketing Is a Whole New Ball Game.” July 20, 2007. Obtained at: http://tinyurl.com/nfe6e3
3
eMarketer. “Sports Site Marketing: Ad Revenue Models Pull Ahead.” Obtained at: http://tinyurl.com/kvpy5p.
4
eMarketer. “Video Content: Harnessing a Mass Audience.” Nov. 2008. Obtained at: http://tinyurl.com/b28ygm
5
Plunkett Research, Ltd. “Plunkett‟s Sports Industry Almanac 2009.” 2008. Obtained at: http://tinyurl.com/yjb5oua.
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Pop Warner Football. “Football Overview.” Obtained at: http://www.popwarner.com/football/pop.asp?lable=overview.
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Coaches
The American Football Coaches Association reports more than 10,000 members from the high school to
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professional level throughout the U.S. and abroad. USA Football, the leading youth football coaching and
8
officiating organization in the U.S., reports 26,789 coaches in its registry. USA Football was endowed by the
NFL and NFL Players Association in 2002. It is composed of youth coaches, league commissioners, and game
9
officials in 50 states and is the Official Youth Football Development Partner of the NFL and NFLPA. USA
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Football has trained more than 16,000 youth football coaches since 2007.

High school: More than 7.4 million students participated in interscholastic sports in the 2007-2008 school year,
according to the National Federation of State High School Association (NFSHA), which provides program
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initiatives for the nation‟s 18,500 high schools. The largest participation among any sport is by far 11-man
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football, with 1,108,286 participants, more than double the size of the next-largest sport; boys‟ basketball. Eight-
man football is also played at many small schools
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College: There are 714 four-year colleges and universities with football teams. These include:


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NCAA Div. 1 (BCS): 119 teams (at least 48 run the spread offense )
 NCAA Div. 1 (FCS): 116 teams
 NCAA Div. II: 156 teams
 NCAA Div. III: 234 teams
 NAIA: 91 teams

Fans
Football has the most loyal fans of any sport. The NFL has the most “avid fans,” according to the Sporting Goods
Manufacturers Association, with 32 million fans identifying themselves as such. The NFL was followed by college
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football, with 23 million avid fans.

The fan base for football can also be measured by online sports website traffic. The three websites represented
below are the primary destinations online for America‟s sports fans. They offer up-to-the-minute information that
sports fans desire. ESPN and CBS Sportsline cover all sports and competitions, from football to purebred dog
shows, while FoxSports, which includes BCSFootball.org – for the Bowl Championship Series (BCS) – has in
depth analysis in the BCS and its bowl games. The table below shows Compete.com data regarding these sites‟
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user traffic for 2008:

7
American Football Coaches Association. “Become A Member.” October 2006. Obtained at:
http://www.afca.com/ViewArticle.dbml?DB_OEM_ID=9300&ATCLID=639502.
8
USA Football. “Coaches Registry.” Obtained at: http://www.usafootball.com/coaches_registry.
9
USA Football. “Overview.” Obtained at: http://www.usafootball.com/pages/overview.
10
USA Football. “Upper Arlington Youth Football League Employs USA Football Coaching Education & Background Check Subsidy.” August
2009. Obtained at: http://www.uayouthfootball.com/usafb%20press%20release1.pdf.
11
National Federation of State High School Associations info obtained at: http://www.nfhs.org/web/2006/08/about_us.aspx
12
National Federation of State High School Associations info obtained at http://www.nfhs.org/custom/participation_figures/default.aspx
13
Obtained at NCAA.org.
14
ESPN. “Who runs the spread offense?” July 21, 2009. Obtained at: http://sports.espn.go.com/ncf/news/story?id=4327427
15
Freedman, Michael. Sports Marketing Network. “NFL Still King in Sports Licensing, Fans.” July 17, 2007. Obtained at:
http://tinyurl.com/3drupb
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Compete.com. Site Analytics. Obtained at: http://siteanalytics.compete.com/espn.com+foxsports.com+sportsline.com/?metric=uv
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As can be seen in the graph above, with the exception of the month of March, when NCAA basketball is at its
height, football season, from August to January, represents the highest-traffic period for these major sports
websites. The BCS and the Super Bowl are the culmination of that season.

3.2 Industry Analysis
There are thousands of sports camps across the country. The Sports Camp Federation has more than 20,000
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camps and schools in its database. These range from small camps put on by a school or club team, to large
companies whose sole purpose is to operate sports camp. US Sports Camps, for example, is the largest
company in the industry. It has 400 camps nationwide, including many Nike-branded camps, and has more than
52,000 annual campers. It had 2008 revenue of $30 million. More than 70% of its campers sign up over the
Internet. The San Francisco-area company has just 17 full-time employees, contracting out coaching and running
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individual camps to coaches.

3.3 Competitive Comparison
SpreadOffense.com has the most comprehensive information online about the spread offense. On a Google
search of the term, it is the second entry for organic search results, behind only Wikipedia‟s article. Its camps and
clinics, however, will compete with the thousands of individual events available to athletes. Some of the top
camps in the industry are as follows:

 DeBartolo Sports University: This provider of skill-specific football camps is owned by the former owner
of the San Francisco 49ers, Edward DeBartolo, Jr. As such, its site prominently displays the images of
starts Jerry Rice and Joe Montana, who hosts a quarterbacks‟ camp. There are general-purpose
DeBartolo Football Academies in Los Angeles, Tampa, Chicago, New Jersey, and Oklahoma City, as well
as the Elite Quarterback Academy in Tampa. Clinics include a combine prep camp, and DeBartolo also
offers online training videos.

 Tony Franklin Systems: This program, called The System Football, has 2010 clinics in Nashville,
Houston, Dallas, Atlantic City, and Los Angeles. It is a program to teach coaches to learn a football-
teaching format. The System Seminars are operated by the Frank Glazier Mega Clinics offices in
Colorado Springs.

 USA Football: Created by the NFL and the NFL Players Association, its membership includes youth
coaches, league commissioners, and game officials in all 50 states. It is an independent and nonprofit
group that hosts more than 100 football training events each year to educate coaches and game officials,
as well as skill-development events for players. USA Football gives more than $1 million in grants to
youth football leagues each year.
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Sports Camp Federation info obtained at: http://www.sportscampfederation.com/
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Mills, Dave. San Francisco Business Times. “US Sports Camps Wins Business Gold.” May 30, 2008. Obtained at:
http://www.ussportscamps.com/news/2007/2008_05_01_archive.html
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 Football University (FBU): FBU selects the best high school athletes in the country and offers them a
spot at its annual camps. FBU picks the top 300 prep athletes in 30 different regions and provides a
three-day curriculum that includes instruction from some of the top trainers in the industry. Instructors
have privately trained players such as Tom Brady, Tony Romo, and Eli Manning. Camps include 14
hours of training in on-field and off-field instruction, technique drills, film study, classroom testing, and
access to high-definition video analysis, for a cost of $560. The top participants from the 30 camps are
invited to FBU‟s year-end Top Gun camp in Florida.

 Sports International Football Camp: This company uses star football players to attract kids to its
camps. For example, it puts on the Marcus Trufant Football Camp in the Seattle area, featuring the
Seahawks‟ all-star defensive back as well as other current and former Seattle players. It has 21 camps in
16 states. Before the start of each camp, Sports International hosts specialty clinics at the camp site.

It is also worth noting competitors in the area of college recruiting. This has turned into a big business.
BeRecruited.com, for example, was founded in 2000 and was first to market with online recruitment services. It
has approximately 265,000 registered users, including 237,000 student-athletes, 11,000 college coaches, and
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9,000 high school coaches. Another company, PrepChamps, closed a first round of financing in 2008 of $1.2
20 21
million. It has developed a strategic partnership with Reebok to bolster online registration.

Takkle.com, a social networking site that also has a recruiting forum, raised $5 million in its first round of private
funding in November 2006. A second round of $7 million (in November 2007) was led by Sports Illustrated and
the New York City Investment Fund, with involvement from first round investors Wasserman Media Group LLC,
Greycroft Partners, LLC, IJ Smith Enterprises LLC, and Jack Schneider, Managing Director at Allen & Company,
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Inc. MaxPreps, a high school sports information site, received $2.25 million in venture capital in 2005.

ESPN recently acquired Student Sports Inc., a high school-focused digital media company, and SB Nation, a
sports blog supersite with 3.5 million monthly visitors, recently raised $7 million in a Series B round, led by the
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Comcast Corporation.

For information regarding the Company‟s competitive advantages, see 4.1 Competitive Edge.

19
MarketWatch. “July marks record month for beRecruited.com.” August 7, 2008. Obtained at: http://tinyurl.com/5pfwhw
20
Nicole, Kristin. Mashable.com. “PrepChamps raises $1.2 million to recruit high school jocks.” April 22, 2008. Obtained
at: http://mashable.com/2008/04/22/prepchamps/
21
Business Wire. “Reebok Basketball Partners with PrepChamps to Help Nation's Elite High School Basketball Players 'Get Recognized and
Get Recruited'” April 24, 2008. Obtained at: http://findarticles.com/p/articles/mi_m0EIN/is_2008_April_24/ai_n25356014
22
Weisenthal, Joseph. paidContent.org. “High School Sports Network Takkle Raises $7million in Second Funding.” November 12, 2007.
Obtained at: http://www.paidcontent.org/entry/419-high-school-sports-network-takkle-raises-7-million-liberty-associated-r/
23
New York Times. “Sportsblogs Inc. Scores $7 Million in 2nd Round.” July 24, 2009. Obtained at: http://tinyurl.com/lbzjo8
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4.0 Strategy and Implementation Summary
The Company recognizes that building its brand is important to securing a strong standing
in the industry and community it serves. Therefore, SpreadOffense.com will focus on
growing its brand, which is built on the cornerstones of innovation and excellence in its
provision of a site for news, information, and coaching resources on football‟s most exciting
offense. In addition, the Company will market its new football camps to players and
coaches wanting to learn more about the spread offense in football. To raise brand
awareness among its intended audience, the Company has created an appealing and
memorable logo that it will use throughout its promotional strategy and in its various
marketing materials. This will aid in brand reinforcement, increased site traffic, and the
enhanced growth of its name and positive reputation among football coaches as well as
players who are looking to improve their game and overall sports ability.

With its brand and guiding principles established, SpreadOffense.com will send a clear message about what it
stands for, thereby building brand loyalty and encouraging the steady growth of its user base.

SpreadOffense.com intends to achieve the following objectives:

 Continue to grow a strong brand name and reputation in the football industry as well as online
 Fuel growth through positive word of mouth referrals

In order to reach these operational goals, the Company will build on its strengths and advantages as outlined in
the following section.

4.1 Competitive Edge
The Company intends to capitalize on its core strengths in order to establish itself as a leading force in the football
industry that connects football coaches and players with tools and information to improve their game. These
competitive advantages are outlined in greater detail below:

 Establish strong alliances with well-known, reputable football coaches in high schools and colleges
 Company‟s owner is a highly experienced business professional and coach with years of expertise in the
field
 Provide coaches as well as players the opportunity to hone their skills and improve their game, both on
and offline
 Superior level of professionalism
 Extensive marketing tactics will reach a large segment of customers

4.2 Marketing Strategy
SpreadOffense.com will generate interest for its football camps and online portal by utilizing a variety of
advertising channels that will increase the Company‟s exposure among its target audience.

 Internet advertising: SpreadOffense.com will use a
combination of Internet advertising including Cost-
per-Click, Google AdWords, Tags, banner ads,
third party alliances, and search engine
optimization of its website. This multi-pronged
effort will help generate interest in the Company
from the online community and general public.

 Search engine optimization: The Company will
allot portions of its marketing budget for strategic
Internet marketing, including search engine
optimization. This tactic involves organically
improving the quality and volume of traffic to a
website through user searches on search engines
such as Google, Bing, and Yahoo!.
14

 Print media: SpreadOffense.com will place print advertisements in a variety of sports, coaching, and
football-related publications. Some of these may include The Sporting News, Football Digest, ESPN The
Magazine, Coach and Athletic Director Magazine (Scholastic), and SportsFan Magazine.

 Direct marketing: The Company‟s management team and staff will be present at national football camps
and coaches‟ clinics such as the Nike Football Clinics and Glazier Football Clinics, which will allow for
increased brand exposure and the opportunity to meet one-on-one with coaches and players who may be
interested in what the Company has to offer.

15

5.0 Management Summary
Mark Colyer, Owner
Mr. Colyer presently serves as the Owner and Founder of SpreadOffense.com, a position he has worked in for
the last two years. During his time here, he created, developed, and successfully implemented the company‟s
concept and vision, as well as implementing all three web properties and all web content, and two online
playbooks. In the first five months, through his leadership and sales abilities, the company generated more than
$5,000 in online playbook sales.

Concurrently with this position, Mr. Colyer works as an Executive Vice President and Co-Founder for Branded
Marketing. His responsibilities here include setting strategic direction both online and offline, optimizing the
business model, setting and achieving outlined business goals, and launching new product and service initiatives.
In the two years he has served in this role, he built the sales organization that established 13 retail locations,
developed and fostered four innovative prepaid financial card products, and launched Internet acquisition and
servicing.

Mr. Colyer‟s prior business experience includes service as an Assistant Varsity Football Coach at St. Joseph‟s
Regional High School and as a Senior Manager for four years at the Parisi Speed and Athletic Performance
Facility in New Jersey. He also worked as a Northern New Jersey Sales Representative for College Bound
Student-Athletes and as a Program Coordinator of Health Services-Senior Executive Wellness at American
Express Company. Furthermore, Mr. Colyer spent more than seven years as a Strength and Conditioning
Coordinator and Assistant Varsity Football Coach for North Arlington High School.

A graduate of West Virginia University, Mr. Colyer holds a Bachelor of Science degree in Exercise Physiology.

5.1 Personnel Plan
Personnel Forecast
Personnel Count
President 1 1 1 1 1
Vice President 1 1 1 1 1
Camp Coordinator 1 1 1 1 1
Web Master 1 1 1 1 1
Admin Support 2 3 3 4 4
Total Personnel 6 7 7 8 8

Personnel Wage
President $120,000 $126,000 $132,300 $138,915 $145,861
Vice President $85,000 $89,250 $93,713 $98,398 $103,318
Camp Coordinator $60,000 $63,000 $66,150 $69,458 $72,930
Web Master $40,000 $42,000 $44,100 $46,305 $48,620
Admin Support $32,000 $33,600 $35,280 $37,044 $38,896

Personnel Costs
President $120,000 $126,000 $132,300 $138,915 $145,861
Vice President $85,000 $89,250 $93,713 $98,398 $103,318
Camp Coordinator $60,000 $63,000 $66,150 $69,458 $72,930
Web Master $40,000 $42,000 $44,100 $46,305 $48,620
Admin Support $64,000 $100,800 $105,840 $148,176 $155,585
Total Payroll $369,000 $421,050 $442,103 $501,252 $526,314

16

6.0 Financial Indicators
The following table summarizes the Company‟s projected financial performance with standardized measurement
indicators used to evaluate profitability, leverage, asset turnover, and liquidity. As with any long-range projection,
accuracy is based on reasonable estimates of return on investment and past performance. The Company
believes the following numbers are attainable and reasonable. However, actual results will vary.

Financial Indicators
Profitability %'s:
Gross Margin 86.51% 86.83% 87.43% 88.18% 88.97%
Net Profit Margin 11.89% 11.99% 18.35% 22.05% 27.02%
EBITDA to Revenue 12.01% 12.09% 18.43% 22.12% 27.07%
Return on Assets 46.03% 34.90% 38.82% 36.52% 36.43%
Return on Equity 60.33% 41.76% 43.76% 39.92% 39.04%

Activity Ratios:
Accounts Payable Turnover 2.20 2.33 2.36 2.29 2.22
Asset Turnover 3.87 2.91 2.12 1.66 1.35

Leverage Ratios:
Debt to Equity 0.31 0.20 0.13 0.09 0.07
Debt to Assets Ratio 23.70% 16.45% 11.28% 8.54% 6.69%
Interest Coverage Ratio N/A N/A N/A N/A N/A

Liquidity Ratios:
Current Ratio 3.94 5.84 8.68 11.57 14.83
Current Debt to Total Assets Ratio 23.70% 16.45% 11.28% 8.54% 6.69%

Additional Indicators:
Revenue to Equity Ratio 5.08 3.48 2.39 1.81 1.44

Financial Indicators
30.00%

25.00% Net Profit Margin

20.00%
EBITDA to Revenue
15.00%

10.00% Debt to Assets Ratio

5.00%
Current Debt to Total Assets Ratio

0.00%

17

6.1 Revenue Forecast
The following is a five-year revenue forecast. Direct costs include all costs which can be directly tied to revenue
and include “cost of goods.”

18

Revenue Forecast
Units
Unique Visitors 229,207 343,810 515,715 773,572 1,160,359
New Premium Online Content Members 34,381 51,571 77,357 116,036 174,054
Cumulative Premium Members 137,983 163,746 204,552 267,813 364,657
Playbooks 2,579 3,868 5,802 8,703 13,054
Videos 2,865 4,298 6,446 9,670 14,504
Player/Team Camps 20 22 23 24 25
Coaches Clinics 5 6 7 8 9
Personal Training 191 201 211 221 232
Affiliate Ads 229,207 343,810 515,715 773,572 1,160,359
Sponsorships 25 22 23 24 25
Total Units 636,462 911,353 1,325,850 1,949,643 2,887,278

Unit Price
Premium Memberships $8.50 $8.50 $8.50 $8.50 $8.50
Playbooks $19.95 $19.95 $19.95 $19.95 $19.95
Videos $39.95 $39.95 $39.95 $39.95 $39.95
Player/Team Camps $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00
Coaches Clinics $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00
Personal Training $240.00 $240.00 $240.00 $240.00 $240.00
Affiliate Ads $0.05 $0.05 $0.05 $0.05 $0.05
Sponsorships $500.00 $500.00 $500.00 $500.00 $500.00

Revenue
Premium Memberships $1,172,857 $1,391,841 $1,738,689 $2,276,414 $3,099,583
Playbooks $51,443 $77,164 $115,746 $173,619 $260,428
Videos $114,460 $171,690 $257,535 $386,303 $579,454
Player/Team Camps $600,000 $648,000 $684,000 $720,000 $756,000
Coaches Clinics $75,000 $90,000 $105,000 $120,000 $135,000
Personal Training $45,841 $48,133 $50,540 $53,067 $55,720
Affiliate Ads $11,460 $17,190 $25,786 $38,679 $58,018
Sponsorships $12,500 $10,800 $11,400 $12,000 $12,600
Coaches Consulting $42,000 $50,400 $60,480 $72,576 $87,091
Total Revenue $2,125,562 $2,505,219 $3,049,175 $3,852,657 $5,043,894

Direct Unit Cost
Playbooks $0.90 $0.90 $0.90 $0.90 $0.90
Videos $4.80 $4.80 $4.80 $4.80 $4.80
Player/Team Camps $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00
Coaches Clinics $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00
Personal Training $75.00 $75.00 $75.00 $75.00 $75.00

Direct Cost of Revenue
Playbooks $2,321 $3,481 $5,222 $7,832 $11,749
Videos $13,752 $20,629 $30,943 $46,414 $69,622
Player/Team Camps $120,000 $129,600 $136,800 $144,000 $151,200
Coaches Clinics $30,000 $36,000 $42,000 $48,000 $54,000
Personal Training $14,325 $15,042 $15,794 $16,583 $17,413
Subtotal Cost of Revenue $180,399 $204,751 $230,758 $262,830 $303,983

19

Year 1 Revenue Monthly
$400,000

$350,000
Coaches Consulting
$300,000
Sponsorships
$250,000 Affiliate Ads
$200,000 Personal Training

$150,000 Coaches Clinics
Player/Team Camps
$100,000
Videos
$50,000
Playbooks
$0 Premium Memberships

Month 10

Month 11

Month 12
Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Revenue By Year Coaches Consulting
$6,000,000
Sponsorships
$5,000,000
Affiliate Ads

$4,000,000
Personal Training

$3,000,000 Coaches Clinics

Player/Team Camps
$2,000,000
Videos
$1,000,000
Playbooks

$0 Premium Memberships

20

6.2 Break-even Analysis
The following break-even analysis shows the revenue necessary to break even in the first year of operation. It
equilibrates revenue and expenses. As shown below, the Company is expected to incur average monthly fixed
costs of $132,188 in Year 1. To cover fixed costs and variable costs, which rise and fall with revenue, the
Company must, on average, achieve revenue of $152,795 per month to break even.

Break-even Analysis
Monthly Revenue Break-even $152,795

Assumptions:
Average Monthly Revenue $177,130
Average Monthly Variable Cost $23,890
Estimated Monthly Costs $132,188

Year 1 Break-even Analysis
$150,000

$100,000

$50,000

$0

($50,000)

($100,000)

($150,000)
$0 $152,795 $305,591
Monthly Revenue to Break Even

21

6.3 Projected Profit and Loss
The Company intends to deploy its funding to maximize growth and profitability. In the Profit and Loss table
below, gross margin equals sales minus direct costs. The “bottom line” or profit (as measured before and after
interest, taxes, depreciation, and amortization) equals gross margin minus operating expenses.

Pro Forma Profit and Loss
Revenue $2,125,562 $2,505,219 $3,049,175 $3,852,657 $5,043,894
Subtotal Cost of Revenue $180,399 $204,751 $230,758 $262,830 $303,983
Merchant Fees $106,278 $125,261 $152,459 $192,633 $252,195
Total Cost of Revenue $286,677 $330,012 $383,217 $455,463 $556,177

Gross Margin $1,838,885 $2,175,207 $2,665,958 $3,397,194 $4,487,717
Gross Margin/Revenue 86.51% 86.83% 87.43% 88.18% 88.97%

Expenses
Travel $25,000 $25,625 $26,266 $26,922 $27,595
Rent $48,000 $49,200 $50,430 $51,691 $52,983
Insurance $5,880 $6,027 $6,178 $6,332 $6,490
Utilities $6,720 $6,888 $7,060 $7,237 $7,418
Marketing/Promotion $956,503 $1,127,348 $1,372,129 $1,733,696 $2,269,752
Camp Supplies $17,000 $18,700 $20,570 $22,627 $24,890
Contractors $48,000 $49,200 $50,430 $51,691 $52,983
Office Supplies $4,200 $4,305 $4,413 $4,523 $4,636
Video Production $0 $48,000 $0 $0 $0
Other /Misc $48,000 $52,800 $58,080 $63,888 $70,277
Depreciation $2,600 $2,600 $2,600 $2,600 $2,600
Payroll Taxes $55,350 $63,158 $66,315 $75,188 $78,947
Total Personnel $369,000 $421,050 $442,103 $501,252 $526,314
Total Op. Expenses $1,586,253 $1,874,901 $2,106,573 $2,547,646 $3,124,886

Profit Before Interest and Taxes $252,632 $300,306 $559,385 $849,548 $1,362,831
EBITDA $255,232 $302,906 $561,985 $852,148 $1,365,431
Interest Expense $0 $0 $0 $0 $0
Taxes Incurred $0 $0 $0 $0 $0

Net Profit $252,632 $300,306 $559,385 $849,548 $1,362,831
Net Profit/Revenue 11.89% 11.99% 18.35% 22.05% 27.02%

22

Each pie chart below represents total revenue for five years and illustrates the percentage of revenue allocated to
cost of goods (COG), operating expenses and taxes, and interest. The net income piece represents revenue less
the aforementioned expenditures.


12% 13% 12% 13% 13% 12% 11%
18% 22%
0% 0% 27%
0%
0%

0%

66% 62%
75% 75% 69%

Cost of Goods Total Op. Expenses Taxes and Interest Incurred Net Profit

Gross Margin & Profit Monthly
$350,000
$300,000
$250,000
$200,000
$150,000
Gross Margin
$100,000 Profit
$50,000
$0
-$50,000
-$100,000
Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Month 10

Month 11

Month 12

Gross Margin & Profit Yearly
$5,000,000
$4,500,000
$4,000,000
$3,500,000
$3,000,000
$2,500,000 Gross Margin
Profit
$2,000,000
$1,500,000
$1,000,000
$500,000
$0

23

6.4 Projected Cash Flow
The following depictions of the Company‟s projected cash flow show that the Company expects to maintain
sufficient cash balances over the five years of this plan. The “pro forma cash flow” table differs from the “pro
forma profit and loss” (P&L) table. Pro forma cash flow is intended to represent the actual flow of cash in and out
of the Company. In comparison, the revenue and expense projections on the P&L table include “non-cash” items
and exclude funding and investment illustrations.

Year 1 Cash
$600,000

$500,000

$400,000

$300,000
Net Cash Flow
$200,000
Cash Balance
$100,000

$0

-$100,000

-$200,000

Month 10

Month 11

Month 12
Month 1

Month 2

Month 3

Month 4

Month 5

Month 6

Month 7

Month 8

Month 9

Pro Forma Cash Flow
Cash Received
Revenue $2,125,562 $2,505,219 $3,049,175 $3,852,657 $5,043,894
New Current Borrowing $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0
Sale of Other Current Assets $0 $0 $0 $0 $0
Sale of Long-term Assets $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0
Subtotal Cash Received $2,125,562 $2,505,219 $3,049,175 $3,852,657 $5,043,894

Expenditures
Expenditures from Operations
Cash Spending $369,000 $421,050 $442,103 $501,252 $526,314
Bill Payments $1,371,241 $1,769,827 $2,024,126 $2,463,172 $3,100,275
Subtotal Spent on Operations $1,740,241 $2,190,877 $2,466,229 $2,964,424 $3,626,590

Additional Cash Spent
Current Borrowing Repay. $0 $0 $0 $0 $0
L-T Liabilities Principal Repay. $0 $0 $0 $0 $0
Purchase Inventory $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0
Subtotal Cash Spent $1,740,241 $2,190,877 $2,466,229 $2,964,424 $3,626,590

Net Cash Flow $385,321 $314,342 $582,947 $888,233 $1,417,305
Cash Balance $510,921 $825,263 $1,408,210 $2,296,443 $3,713,747

24

6.5 Projected Balance Sheet
Pro Forma Balance Sheet
Assets
Current Assets
Cash $510,921 $825,263 $1,408,210 $2,296,443 $3,713,747
Inventory $1,500 $1,500 $1,500 $1,500 $1,500
Total Current Assets $512,421 $826,763 $1,409,710 $2,297,943 $3,715,247

Long-term Assets
Long-term Assets $39,000 $39,000 $39,000 $39,000 $39,000
Accumulated Depreciation $2,600 $5,200 $7,800 $10,400 $13,000
Total Long-term Assets $36,400 $33,800 $31,200 $28,600 $26,000
Total Assets $548,821 $860,563 $1,440,910 $2,326,543 $3,741,247

Liabilities and Capital
Current Liabilities
Accounts Payable $130,089 $141,525 $162,486 $198,571 $250,445
Current Borrowing $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0
Subtotal Current Liabilities $130,089 $141,525 $162,486 $198,571 $250,445

Long-term Liabilities $0 $0 $0 $0 $0
Total Liabilities $130,089 $141,525 $162,486 $198,571 $250,445

Paid-in Capital $300,000 $300,000 $300,000 $300,000 $300,000
Retained Earnings ($133,900) $118,732 $419,038 $978,423 $1,827,972
Earnings $252,632 $300,306 $559,385 $849,548 $1,362,831
Total Capital $418,732 $719,038 $1,278,423 $2,127,972 $3,490,803
Total Liabilities and Capital $548,821 $860,563 $1,440,910 $2,326,543 $3,741,247

Net Worth $418,732 $719,038 $1,278,423 $2,127,972 $3,490,803

25

6.6 Sensitivity Analysis
The sensitivity analysis below assumes that revenues are 15% higher or lower than figures projected earlier in
this business plan.

Best Case Scenario (Revenue Increases by 15%)
Revenue $2,444,396 $2,881,002 $3,506,552 $4,430,556 $5,800,478
Cost of Goods $329,678 $379,514 $440,700 $523,783 $639,604
Gross Margin $2,114,718 $2,501,487 $3,065,852 $3,906,773 $5,160,874
Operating Expenses $1,586,253 $1,874,901 $2,106,573 $2,547,646 $3,124,886
Net Profit $528,465 $626,587 $959,279 $1,359,127 $2,035,989
Cash Flow $663,270 $649,572 $993,168 $1,410,275 $2,105,955
Cash Balance $788,870 $1,438,442 $2,431,610 $3,841,885 $5,947,840

Worst Case Scenario (Revenue Decreases by 15%)
Revenue $1,848,314 $2,178,451 $2,651,457 $3,350,136 $4,385,995
Cost of Goods $249,284 $286,967 $333,232 $396,055 $483,633
Gross Margin $1,599,030 $1,891,484 $2,318,225 $2,954,082 $3,902,362
Operating Expenses $1,586,253 $1,874,901 $2,106,573 $2,547,646 $3,124,886
Net Profit $12,778 $16,583 $211,652 $406,436 $777,477
Cash Flow $143,626 $31,962 $236,708 $447,085 $834,624
Cash Balance $269,226 $301,188 $537,895 $984,981 $1,819,604

26

Appendix
Year 1 Revenue Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Units
Unique Visitors 14,400 15,120 15,876 16,670 17,503 18,378 19,297 20,262 21,275 22,339 23,456 24,629
New Premium Online Content Members 2,160 2,268 2,381 2,500 2,625 2,757 2,895 3,039 3,191 3,351 3,518 3,694
Cumulative Premium Members 0 2,052 4,104 6,161 8,229 10,311 12,415 14,544 16,704 18,901 21,139 23,424
Playbooks 162 170 179 188 197 207 217 228 239 251 264 277
Videos 180 189 198 208 219 230 241 253 266 279 293 308
Player/Team Camps 0 0 0 0 6 7 7 0 0 0 0 0
Coaches Clinics 0 0 0 1 1 1 1 1 0 0 0 0
Personal Training 12 13 13 14 15 15 16 17 18 19 20 21
Affiliate Ads 14,400 15,120 15,876 16,670 17,503 18,378 19,297 20,262 21,275 22,339 23,456 24,629
Sponsorships 0 0 0 0 7 9 9 0 0 0 0 0
Total Units 31,314 34,932 38,628 42,412 46,305 50,294 54,395 58,607 62,969 67,479 72,146 76,982

Unit Price
Premium Memberships $8.50 $8.50 $8.50 $8.50 $8.50 $8.50 $8.50 $8.50 $8.50 $8.50 $8.50 $8.50
Playbooks $19.95 $19.95 $19.95 $19.95 $19.95 $19.95 $19.95 $19.95 $19.95 $19.95 $19.95 $19.95
Videos $39.95 $39.95 $39.95 $39.95 $39.95 $39.95 $39.95 $39.95 $39.95 $39.95 $39.95 $39.95
Player/Team Camps $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00 $30,000.00
Coaches Clinics $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00 $15,000.00
Personal Training $240.00 $240.00 $240.00 $240.00 $240.00 $240.00 $240.00 $240.00 $240.00 $240.00 $240.00 $240.00
Affiliate Ads $0.05 $0.05 $0.05 $0.05 $0.05 $0.05 $0.05 $0.05 $0.05 $0.05 $0.05 $0.05
Sponsorships $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00

27

Year 1 Revenue Forecast (Cont.)

Revenue
Premium Memberships $0 $17,442 $34,884 $52,370 $69,942 $87,646 $105,525 $123,622 $141,984 $160,655 $179,680 $199,107
Playbooks $3,232 $3,393 $3,563 $3,741 $3,928 $4,125 $4,331 $4,548 $4,775 $5,014 $5,264 $5,528
Videos $7,191 $7,551 $7,928 $8,324 $8,741 $9,178 $9,637 $10,118 $10,624 $11,156 $11,713 $12,299
Player/Team Camps $0 $0 $0 $0 $180,000 $210,000 $210,000 $0 $0 $0 $0 $0
Coaches Clinics $0 $0 $0 $15,000 $15,000 $15,000 $15,000 $15,000 $0 $0 $0 $0
Personal Training $2,880 $3,024 $3,175 $3,334 $3,501 $3,676 $3,859 $4,052 $4,255 $4,468 $4,691 $4,926
Affiliate Ads $720 $756 $794 $833 $875 $919 $965 $1,013 $1,064 $1,117 $1,173 $1,231
Sponsorships $0 $0 $0 $0 $3,500 $4,500 $4,500 $0 $0 $0 $0 $0
Coaches Consulting $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Total Revenue $17,523 $35,666 $53,844 $87,103 $288,987 $338,543 $357,317 $161,854 $166,202 $185,909 $206,022 $226,591

Direct Unit Cost
Playbooks $0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $0.90 $0.90
Videos $4.80 $4.80 $4.80 $4.80 $4.80 $4.80 $4.80 $4.80 $4.80 $4.80 $4.80 $4.80
Player/Team Camps $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00
Coaches Clinics $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00 $6,000.00
Personal Training $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00 $75.00

Direct Cost of Revenue
Playbooks $146 $153 $161 $169 $177 $186 $195 $205 $215 $226 $237 $249
Videos $864 $907 $953 $1,000 $1,050 $1,103 $1,158 $1,216 $1,277 $1,340 $1,407 $1,478
Player/Team Camps $0 $0 $0 $0 $36,000 $42,000 $42,000 $0 $0 $0 $0 $0
Coaches Clinics $0 $0 $0 $6,000 $6,000 $6,000 $6,000 $6,000 $0 $0 $0 $0
Personal Training $900 $945 $992 $1,042 $1,094 $1,149 $1,206 $1,266 $1,330 $1,396 $1,466 $1,539
Subtotal Cost of Revenue $1,910 $2,005 $2,106 $8,211 $44,321 $50,437 $50,559 $8,687 $2,822 $2,963 $3,111 $3,266

28

Year 1 Personnel Forecast
Personnel Count
President 1 1 1 1 1 1 1 1 1 1 1 1
Vice President 1 1 1 1 1 1 1 1 1 1 1 1
Camp Coordinator 1 1 1 1 1 1 1 1 1 1 1 1
Web Master 1 1 1 1 1 1 1 1 1 1 1 1
Admin Support 2 2 2 2 2 2 2 2 2 2 2 2
Total Personnel 6 6 6 6 6 6 6 6 6 6 6 6

Personnel Wage
President $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Vice President $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083
Camp Coordinator $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Web Master $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333
Admin Support $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667 $2,667

Personnel Costs
President $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Vice President $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083 $7,083
Camp Coordinator $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Web Master $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333
Admin Support $5,333 $5,333 $5,333 $5,333 $5,333 $5,333 $5,333 $5,333 $5,333 $5,333 $5,333 $5,333
Total Payroll $30,750 $30,750 $30,750 $30,750 $30,750 $30,750 $30,750 $30,750 $30,750 $30,750 $30,750 $30,750

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SpreadOffense.com - Business Plan 2009

SpreadOffense.com - Business Plan 2009

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