Executive summary for the expansion capital plan for SpreadOffense.com

1. Executive Summary
Contact Mark Colyer, Owner
Phone (201) 966-8076
Email mark@spreadoffense.com

2. Executive Summary
The spread offense has taken the football world by storm. Less an actual set offense than a general philosophy,
it is used by more than one-third of college football teams in the NCAA‟s Division 1. As a result, high school,
middle school, and youth programs across the country are adopting the offense to mimic the college level. Even
the National Football League (NFL) has become a participant of this dynamic offense, with many teams now
running the „wildcat‟ single-wing shot gun offense as a change of pace to their traditional pro formations.
SpreadOffense.com, Inc., (also referred to as “the Company”) is a web portal dedicated to this popular and
innovative offense. In a short time, the Company has become a trusted resource for learning about how to both
run the spread offense and how to defend against it. The site has gained traction in large part because of its
great search engine presence. A Google search of the term “spread offense” yields a No. 2 organic search result
for SpreadOffense.com, right behind Wikipedia.
SpreadOffense.com has compiled the most comprehensive spread offense
playbook available. The 70-page SpreadOffense.com Downloadable
Playbook features in-depth running and passing plays for coaches and
players. It includes breakdowns and diagrams of specific offensive
formations, pass protections, run blocking techniques, and defensive looks
seen most often versus the spread offense. SpreadOffense.com also
offers the playbook Defending the Spread Offense, both available for
$39.95 for immediate download. The Company‟s sister site,
SpreadOffense.tv, is an online video-sharing site for football coaches,
football players, and fans to share their spread-offense-focused video clips.
The goal is to create the Internet‟s largest spread offense video collection.
SpreadOffense.tv also has the potential to become a college recruiting site,
where athletes post their videos for coaches to view. Recruiting has
become big business. Takkle.com, for example, a social network centered
on high school sports and college recruiting, recently raised $7 million in
second-round financing from Sports Illustrated and several other prominent
investors.
SpreadOffense.com is now in an expansion phase, and will grow to include the sales of spread offense training
DVDs and „on demand‟ online video content, brick-and-mortar SpreadOffense.com camps and clinics, and
premium online subscription content. The Company will partner with well-known high school and college coaches
around the country to put on spread offense training events and will license its brand and training courses to high
school and college programs nationwide. SpreadOffense.com camps will take place at a local school facility and
draw in athletes from around the region for a reasonable cost per kid. These four-day camps will include
instructions for quarterbacks, wide receivers, running backs, and linemen to run the spread offense no-huddle
system, and defensive training will be offered as well. Initially the Company itself will host these camps, though
beginning in Year 2, this element of the service suite will shift to a licensing model whereby schools pay
SpreadOffense.com for the use of its name, techniques, and affiliated materials. Nationwide, there are more than
1.1 million high school football players at 18,500 schools and more than 240,000 Pop Warner players.
Additionally, there were more than 7.9 million participants in tackle football at any level in the U.S. in 2007. At the
college level, 714 four-year schools have football teams. SpreadOffense.com will tap into this large market by
offering its services as an authority of the spread offense.
Football coaches and players are always looking for a way to hone their skills and improve their game, and now
SpreadOffense.com has the ability to offer this to these individuals, both on and offline. Through its football
camps, as well as its online portal that sells coaching videos, premium content, and other training materials, the
Company will establish itself as a leading force online as well as in the football industry. To introduce its concept
and services to potential users and participants, SpreadOffense.com will use strategic Internet advertising, print
media ads, national coaching directory services, and presentations with exhibit hall exposure at national football
coaching camps and clinics. The virtual element of the business model is especially appealing and should prove
the most lucrative for SpreadOffense.com and its investors. Subscriptions, online tools, “go to meeting” type
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SpeadOffense.com Business Plan, 2010 – CONFIDENTIAL – Do Not Distribute Without Permission

3. conferences, clinics, on demand videos, and e-playbooks can all be assembled and maintained at a modest cost,
making the potential for favorable margins extremely high. This holds true for all online offerings within the
portfolio of revenue streams. The website‟s strong natural placement, the industry‟s steady turn toward the online
model, and the founder‟s connections/network regionally within the sport give SpreadOffense.com solid footing for
expansion.
It is founder Mark Colyer who will own and operate
the Company. Mr. Colyer is an experienced
entrepreneur and business professional that has
worked for the last three years as the Owner and
Founder of SpreadOffense.com. In tandem with
this position, he serves as the Executive Vice
President and Co-Founder for Branded Marketing.
He also worked for four years as a Senior Manager
at the Parisi Speed and Athletic Performance
Facility and for seven years as a Strength and
Conditioning Coordinator and Assistant Football
Coach for North Arlington High School. Mr. Colyer
is a graduate of West Virginia University, where he
completed a Bachelor of Science degree in
Exercise Physiology.
To achieve the Company‟s objectives,
SpreadOffense.com, Inc. is seeking $500,000 in
total funding through outside investment. This investment may occur in multiple tranches tied to profitability
benchmarks; the model in this plan assumes $300,000 in funding at Start-up and an additional $200,000 within 6
months of the initial tranche.
Precise terms will be discussed prior to launch.
1.1 Company Ownership
At present, the Company is wholly owned by Mark Colyer. Ownership percentages will be recalibrated to
accommodate outside investors pending negotiations and pursuant to a mutual valuation.
1.2 Company Location
SpreadOffense.com is headquartered in Bergen County, New Jersey, USA.
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SpeadOffense.com Business Plan, 2010 – CONFIDENTIAL – Do Not Distribute Without Permission

4. Notes
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SpreadOffense.com Business Plan, 2010 – CONFIDENTIAL – Do Not Distribute Without Permission