This document provides tips for succeeding with article marketing on websites to improve search engine optimization. It recommends using SEO-friendly technologies like sitemaps and RSS feeds to increase indexing of content. It also suggests using anchored text linking to keywords when submitting articles to directories to gain backlinks. Continually creating new, relevant content on a regular basis and naming files and pages with target keywords can help score higher in search results. Combining these content optimization techniques with smart SEO strategies can help outperform competitors.
2. It is evident that whatever changes Google and other
search engines make in future, still the game will be about
quality web site content. Logically today we observe the
increase of attention to web site content and everything
that helps to score better with content over Internet has
gained amazing demand.
3. No one was talking about article marketing a year
ago, and now this keyword is searched by thousands.
Articles give you publicity, better scoring with search
engines, higher ranking. Articles are the peak of content
game at the moment and here are the most crucial tips to
win with article marketing on your web sites:
6. Always use sitemaps on your sites. Create Google sitemap
file, Yahoo sitemap file, submit them to relevant search
engines - and you are sitting safe with all new content on
your site getting indexed in days (5 days maximum). When
others wait for Google sandbox for 2 months, you get your
new content indexed within a week.
8. When you run article directory on your site, copy the
content to RSS feeds. Then submit RSS feeds to MyYahoo
and MyMSN. This increases indexing a lot. Plus this is
extra way to make search engines see your real work on
site.
10. As this technology is a nice content optimizer for search
engines, they keep indexing good info inside the database
of RSS news and give high relevancy content on your
pages, helping you out with duplicate content crossroads.
12. Anchored text is another content optimizing technology
for search engines. It means that search engines can easily
learn a lot from the keywords inside the anchored text to
the link.
13. In practise it means if you wrote a promo article and
submit it to article directories, make sure they allow to
use anchored links in resource box to that article. After
good submission you will have hundreds of sites
pointing/voting for your site. Imagine if all these sites
have a text link that says 'My Keyword' and the linking
goes your www.Your-Keyword-Site-Name.com Search
engines will index all these pages with anchored text and
you will get up the list for this keyword. You will save
hundreds on advertising budgets to one way linking.
15. Whatever type of content you have on the site, stick to
your keywords in naming file names, text links, pages
using your keywords.
16. Search engines will never stop in their fight for bigger
scope for indexing. Who knows, maybe one of top search
engines will announce shortly the deeper level of
indexing. If you make sure to name the files on keyword-
wise base, you will score, because filenaming has big
potential in terms of content optimization technique for
search engines.
18. When you got the bots of search engines dwelling on your
site pages, make sure to update content on regular
basis, quality content. Search engines loves gradual and
quality growth - even 2 new articles per day are fine, if
these articles fit and up to the point.
19. Combine the tips above with smart SEO and your
competitors will stand in line to join you.