Matthew Edgar, SpringTrax's founder, gave this presentation about the hidden problem of 404s affecting websites at Creative Connections on November 1, 2013.

1. The Hidden
Problem Of 404s

2. What is a 404?

3. What Is A 404?
YOUR
VISITOR
Your
Website
?

4. What Is A 404?
YOUR
VISITOR
Your
Website
404
Error

5. Some of the ways…
Offline ads
Online ads
E-books
Emails
Newsletters
Your website
Another site
Blogs
Facebook
Twitter
Google
Bing
Shared links
Forums
Bookmarks
Direct access

6. What’s the problem
with 404s?

7. 404s are inevitable.

8. 404s are inevitable.
That isn’t the problem.

9. What’s the problem
with 404s?

10. 74% of people leave
due to 404s.

11. 404s cost you
customers.

12. What do 404s
cost you?

13. Crawl tools?

14. Crawl tools?
Are not enough.

15. The ways to find a 404
Offline ads
Online ads
E-books
Emails
Newsletters
Your website
Another site
Blogs
Facebook
Twitter
Google
Bing
Shared links
Forums
Bookmarks
Direct access

16. Where Crawl Tools Look
Offline ads
Online ads
E-books
Emails
Newsletters
Your website
Another site
Blogs
Facebook
Twitter
Google
Bing
Shared links
Forums
Bookmarks
Direct access

17. Your site (17%)
Somewhere else (83%)

18. Crawl Tool
Alternatives
strx.co/404compare

19. Google Webmaster Tools

20. Is it every 404?

21. How important are 404s?

22. Find every 404 your visitors
encounter from every source.

23. Marketing Agency
Visits To 404 Page
2.07% of visits
Total Error Pages
69 different errors

24. 404s Can
Affect Any Site

25. Online Retailer
Visits To 404 Page
2.7% of visits
Abandonment Rate
85% exit rate

26. 404s Can
Affect Your Site

27. Check Out Your Site
Find every 404

28. Check Out Your Site
Find every 404
Visitors to 404 pages

29. Check Out Your Site
Find every 404
Visitors to 404 pages
Resulting loss

30. Thank You!
Learn more:
springtrax.com
Email me directly:
m@springtrax.com