Four Lessons From Microsoft’s 1000-Person Social Deployment

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Every company faces challenges when it comes to being social -- problems like security, coordination, customer service, etc. But for global enterprise brands, these challenges can grow to epic proportions very quickly. That's exactly what Greg Lindsley experienced at Microsoft IT. Here's the Microsoft story of social scale and how they managed it with Sprinklr.

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Thanks to all who were a part of this #SocialAtScale webinar with leaders in enterprise social. Google's Blake Landro and Jamie Herther offered exclusive insider advice on the opportunities to use Google+ at scale. Leading social practitioners from Groupon and Intel, Ray Popp and Hank Lea, shared reactions, discussing relevant use cases and offering feedback; the Google+ team then provided real-time answers and suggestions. Watch the full webinar here: http://youtu.be/Vl5NnKsv_O8

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On the day after Christmas 2010, a blizzard dumped up to 32 inches of snow up and down the Northeastern seaboard. Chaos ensued with the streets of Manhattan becoming paralyzed by five-foot snowdrifts and thousands of passengers were stranded at JFK Airport. With airline phone lines overwhelmed by the call volume, many disgruntled flyers took to Twitter to ask for help rebooking flights or to complain about their situation. Under the hashtag #Snowmageddon, many airlines took a Pr beating for not being more responsive during the crisis.

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Let’s say you are working at one of the world’s 5000 largest businesses. You know you need to “be social.” You are faced with the key question of: How do we scale social across our entire enterprise in a manageable, measurable, and effective way? Meet The Social Media Dream Team. Packaged up in one FREE PDF for you to download, Sprinklr has engaged the Enterprise Social Media Dream Team to help. Who's on it? Chris Brogan, Jason Falls, Joseph Jaffe, David Meerman Scott, David Armano, Rohit Bhargava, Mitch Joel, Peter Shankman, Mack Collier, Michael Brito, Jay Baer, Edward Boches, Ann Handley, Nilofer Merchant, Ted Coine, David Weinberger, Shelly Palmer, Mark Earls, Renee Blodget, Augie Ray, Brett Petersel, Ted Rubin, Sarah Evans, Jeff Bullas, Jay Baer, Amy Vernon, Matt Dickman, Thomas Baekdal, Venkatesh Rao, Richard Stacy, , Hugh MacLeod and Doc Searls. And what will you learn in this eBook? The Dream Team covers topics such as: -Branding in a Social@Scale World -Content & Conversation to be Social@Scale -Social@Scale Organizational Models -Tools and Tactics to be Social@Scale -How to Think Social@Scale

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