Sprinklr explains recent changes to Facebook's Timeline for Brands and what it means for Social Media Strategists and Practitioners.

1. FACEBOOKTIMELINE
&
SPRINKLR INTEGRATION
4/11/2012 CONFIDENTIAL + NOT FOR DISTRIBUTION | © SPRINKLR, 2012

2. THE TRANSITION FROM OLD TO NEW
Facebook Timeline Pages give you more ability than ever before!
You can now draw attention to points of interest and get your audience interested in your brand.
New Features Include
Cover Photos
Pin Messages
Highlight Messages
Milestone Posts
Flexible Post Management
Time and Location Placement
Activity Log
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3. START WITH THE BASICS
The top of your Facebook Timeline Page is designed to garner interest in your brand
Important and interesting information becomes highly visible atop your new Facebook Timeline.
1. Cover Photos – The large image now
displayed at the top of your page should let
people know what you’re about. Sprinklr will
collect all reporting data related to this image
so make it a good one!
2. Messages – Fans can now message your
brand directly. The private messaging
feature will be available on the Sprinklr
Platform starting April 29.
3. Brand Features– This is where you’ll find
all the Apps and descriptive information that
used be on the left.
4. Friends – Users can now see which of their
friends are also interested in your brand.
5. Pinned Posts – Bring the most important
posts to the top of your post by Pinning them.
Note: Messages must be pinned manually
via Facebook on all Sprinklr posts pending
Facebook API integration.
6. Timeline – Visualize your companies
growth with this year by year break down.
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4. GET YOUR POSTS NOTICED
Timeline makes it easier than ever to draw attention to important posts
While some of these features are still pending integration with Sprinklr due to Facebook API restrictions,
our robust posting abilities and current Sprinklr reporting data will be unaffected by the changes.
7. Navigation – Easily navigate your page by jumping
from one section to the other or from one type of post
to the other. Sprinklr’s Channel view will incorporate
this new feature as it becomes available via the API.
8. Highlight – Enhance the amount of real-estate your
more important posts get on your Facebook Timeline.
Highlighting is available manually through Facebook on
all posts published via Sprinklr and will not affect
reporting.
9. Milestone – Let people know when important events in
your brand’s history took place with Milestone posts.
Not yet available in Sprinklr Landmark posts will be
integrated as soon as they are available via the API
10. Hide unwanted posts – You are now able to to hide
and unhide posts to your Facebook Timeline from your
fans. This feature will be available starting April 29.
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5. ADDITIONAL FEATURES
There’s a lot to the new Facebook timeline and we anticipate more to come
Below are some of the other features available on the timeline
Location – Find out who is coming by
you office or stores
Activity– Get a quick snapshot of what has
been going on with your page
Likes – Show your appreciation for other brands
and pages by Liking them and displaying it on
your timeline
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6. KYLE KOCH
ACCOUNT SUPERVISIOR
kkoch@sprinklr.com
Dina Bloom
ACCOUNT SUPERVISOR
dbloom@sprinklr.com
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